Promoted to lead Health Plan (Cigna Healthcare) Digital Strategy organization with accountability for Commercial and Government B2B, B2C and B2B2C experiences across all channels (public, acquisition and secure experiences).• Lead 75+ person team responsible for Cigna Healthcare experiences including: Cigna.com, TheCignaGroup.com, myCigna.com, Cigna for Employer, Cigna for Broker product strategy, respective roadmaps, and go-to-market agile delivery.• Develop and own the Go-to-Market and Sales Enablement organization responsible for our digital story in working with sales, account management and market leadership across our commercial business.• Re-architected and designed new mobile app (myCigna) leveraging next-gen technology and a deep personalization strategy.• Accountable for innovation, strategy and redesign of employer and broker portals, consolidating and modernizing technology stacks and delivering an industry leading experience pairing plan insights and human consulting.• Driving front-door shopping and acquisition strategy for our direct-to-customer businesses with accountability for the top of the sales funnel focused on increased shoppers by more than 100%.

VEBSTA digital is an independent boutique consultancy that is focused on creating world-class experiences for small businesses.• Established in 2014 after realizing that Main Street businesses needed to embrace digital and create experiences that would wow and delight their customers.• All engagements are seen through the lens of “Modern Simplicity” – the ability to take a complex experience and create simplicity while deliver the message and experience and in a modern way.• Currently supporting non-profits, an educational focused collaborative, an energy startup and a technology platform focused on business relationships.

Hired by the Chief Digital Officer to lead Cigna's global customer digital transformation strategy in alignment with market needs and the company’s strategy focused on personalization and consumer driven health plans.• Ownership of multi-year digital transformation as part of broader corporate personalization portfolio while managing the delivery of a $20M year-one agile program• Responsible for customer digital solutions (web & mobile) ranging from business case development to delivery leadership.• Developed in partnership with broader marketing organization the annual market message and sales story integrating the broader baseline and premium digital experience.• Evangelized an agile product development and management approach to Cigna's digital properties, reducing overall resource needs as well as faster time-to-market.• Received Cigna's Champion Award for development of a Behavioral Health digital experience program aimed at the closing the gap in access to behavioral health services for US workers.

Hired by the COO of a regional health insurer based in Western Massachusetts to lead the company’s multi-year investment in digital strategy, market expansion and transformation of the marketing organization.Director with ownership of all digital strategy components and marketing functions, ranging from strategy development to traditional advertising and media to public relations, sponsorships and e-business/mobile platforms.• Developed and championed the business case for a large multi-year technology investment to sunset and replace the web infrastructure, portals and consumer experience.• Overhauled a legacy marketing team, fostering a dynamic and adaptive digital & marketing organization, ensuring the right talent is sitting in the right seats with the appropriate skillsets for sustainability.• Championed the formation of a corporate communications strategy, aimed at delivering “one voice” to associates from the office of the CEO and the senior leadership team. Key deliverables associated included a weekly e-newsletter, corporate communications framework and intranet redesign.• Orchestrated the design of a multi-year company strategy, incorporating market research, competitive analysis and voice of customer feedback while ensuring “line of sight” for all associates.• Led the conceptualization and adoption of a customer experience strategy across the company focused on creating the best possible interactions with all audiences. Including the creation of current state journey maps and personas driven by voice of customer research and touch-points culminating in a future state experience map.• Drove the B2C strategy for Medicare expansion into a new market, including research, competitive positioning, product design, advertising and marketing to achieve top of funnel growth targets.

Joined the product development organization within the retirement division charged with building a B2B digital experience roadmap aligned to market needs.Responsible for B2B digital experience including website planning, research, testing and development. Utilized voice of the customer research to create an experience roadmap while championing investment and technology integration.• Developed digital roadmap for client and advisor experiences – focused on simple navigation, ease of use and mobile accessibility.• Built an interactive visual 401k plan dashboard that showed overall plan health against industry benchmarks, allowed users to slice and dice the data and prepare presentations for more dynamic discussions.• Participated in over $1.5B of sales finals and advisor meetings, while gaining insight from competitor analysis and win/loss surveys.

Within the first 12 months promoted to develop and lead sales enablement for the retirement division.Established the practice of sales enablement – specifically working to bridge go-to-market strategy with execution. Focused on fostering relationships with sales, channel management, key accounts and client experience teams, while championing a product development lifecycle and rollout for all digital properties.• Oversight of the digital strategy program that entailed a refreshed responsive web presence, establishing a content management methodology and social media presence.• Launched a tablet-optimized financial advisor resource center that provided targeted content, sales tools, practice building assets to intermediary partners.• Chaired the employee advisory committee that is responsible for improvement in morale, culture and process across the Marketing center of excellence.

Hired by the VP of Marketing of a leading retirement services division for a Fortune 50 financial services firm with more than $1 trillion in assets under management (AUM) to lead the implementation of an online marketing platform for more than 500 sales and relationship associates.Led a team of communication professionals charged with creating a best-in-class digital marketing program, focused on increasing assets under management and retaining participants.• Re-engineered the legacy process for material creation with the support of business partners in distribution, creative, workflow and technology, shortening the time to market of new and refreshed collateral by +50%.• Overhauled marketing partnerships, bringing onboard new services while reducing the overall $330K in costs to the organization.

Promoted to build an internal marketing agency with leadership of 14 creative professionals and responsibility of all external marketing agencies. Opportunity came after sweeping organizational changes following the market disruption in 2008 and early 2009.Led a team of creative professionals tasked with linking internal marketing clients with industry leading solutions. The department, established in 2009, held strong partnerships with creative services, business line marketing organizations, procurement and IT.• Oversaw the design and implementation of a multi-pronged asset retention and growth campaign for our retirement business,reaching more than 1M participants over the scope of campaign with tremendous adoption.• Managed the implementation of a customized marketing engine, working with a key supplier, building the overall site, rules and templates to drive a robust and easy to use portal for our field representatives. This gave them the ability to customize marketing materials based on their audience.• Reduced overall physical marketing inventory by more than 50%, by moving to digital print and continually evaluating inventory.• Recommended and implemented over $2.8M dollars in cost savings – focused on print purchase, solution development, negotiated contracts and streamlined processes.• Drove an enterprise program for the consent and delivery of e-documents, utilizing a partner as well as an industry leading solution for consent management. Within one year of the roll-out e-delivery consent was well over the 10% industry average.

Recruited to join the corporate administration division in a new role with responsibility for external marketing agencies and suppliers aimed at centralizing all marketing spend.Managed relationships with marketing solutions providers in the print, technology and digital industries. Oversaw a small team of project managers responsible for customer service and process improvement.• Managed more than $27M dollar book of business, consisting of marketing agencies, content development, digital and financial print, fulfillment, and digital partners.• Administered a corporate budget of more than $14 million, achieving internal direct chargeback and maintaining a variance within 1% of plan year over year.• Identified and led a key initiative to consolidate 20 plus marketing agencies to a pool of six contracted agencies, resulting in more consistent brand management, metrics, processes resulting in a 19% cost avoidance.Held other Marketing and leadership roles at MassMutual.