• Technical sales/consultative sales• Managed over 90 water treatment projects working with consultants, engineers and designers.• Assisted Sales Team by presenting water filtration features, benefits and ROI to target accounts.• Created and taught water treatment training programs• Developed a service network of new partners and created a training certification program focusing on proper equipment installation and maintenance.• Designed and implemented a replacement filter program utilizing Salesforce.com.• Developed an app to assist with equipment installation and maintenance.• Evaluated viability of new construction projects and provided lead opportunities through Construct Connect software.

Supported Sales Team and Rep Groups as the water filtration and steamer subject matter expert. Managed new product development projects and became the technical expert for McDonald’s, Firehouse Subs and QuikTrip. Established water filtration and steamer marketing plans and sales support programs.

Developed business plan and managed cross-functional teams for marketing automation tool implementation. Led Marketing Automation Team and created marketing campaigns to support business units. Successfully integrated 8 global business units and created campaigns with customized messaging in native languages.• Grew revenue from $0 to $4.8M.• Generated $1.3M in revenue in first 8 weeks.• Finalist - Oracle Excellence in Marketing Markie Award (Best Integrated Ad Campaign)• Finalist – Oracle Excellence in Marketing Markie Award (Revenue Growth)

Managed $500,000 budget and developed multi-channel marketing plans, along with lead generation campaigns to align with sales strategies. Collaborated with Product Managers on product placement per marketing campaign. Aligned marketing strategies with top-tier suppliers for new product launches and campaigns.• Increased revenue from $19M to $21.5M.• Developed lead generation campaigns generating $100,000.• Negotiated with suppliers to realize $300,000 in cooperative advertising on an annual basis.

Supported Sales Team and Rep Groups by developing marketing collateral and training sessions. Developed marketing plans, product roadmap and managed new product development projects with Engineering and oversee factories. Lighting industry expert for new technology trends.• Increased revenue from $5M to $8M. • New product development generated $2M in revenue.• Collaborated with Engineering to standardize components and receive $50,000 supplier credit on unused inventory.

Developed and expanded industrial product portfolio to align with sales and marketing strategies. Technical product expert supported Sales Team. Negotiated supplier contracts to attain cooperative marketing dollars and increase profit margins.• Increased revenue from $4M to $6M. • New product introductions generated $1M in revenue.• Negotiated supplier contracts for cost savings of $275,000