Steven Raedts Email & Phone Number

Lelystad, Fl, Nl

Lelystad, Flevoland, Netherlands

Joined as head of the EMEA organization based out of Lelystad (NL) with full P&L responsibility for our European organization and responsible for all sales and marketing activities, as well as technical service, after-sales support and operations (with small manufacturing sites in Lelystad-NL & Saint Aimé-France as well as 8 distribution centers spread across the EU). The group has been expanding its market presence through recent acquisitions (2019) and therefore needs to integrate, fine-tune… Show more Joined as head of the EMEA organization based out of Lelystad (NL) with full P&L responsibility for our European organization and responsible for all sales and marketing activities, as well as technical service, after-sales support and operations (with small manufacturing sites in Lelystad-NL & Saint Aimé-France as well as 8 distribution centers spread across the EU). The group has been expanding its market presence through recent acquisitions (2019) and therefore needs to integrate, fine-tune and optimize the EMEA organization as such (16 independent entities). Restoring profitability has been the first priority alongside injecting commercial dynamism to kickstart growth again. Kyocera Senco EMEA has offices in the Netherlands (HQ), Belgium, Germany, Great Britain, Turkey, Switzerland, France, Sweden, Finland, Estonia, Austria, the Czech Republic, Slovakia, Hungary and Slovenia. Further target would be to chase growth through M&A activity as the fasteners market is a very mature and consolidating environment. Key Achievements : Grew PBT (Profit Before Tax) from 2.1% to 8.1% whilst boosting cash position (from €15M to €29M). Measures taken: Warehouse consolidation (14 to 8), headcount reduction (FTE from 440 to 320), expanding field force, implementing channel strategy, digitalizing marketing, reviving product management, kickstarting S&OP process, performance management (KPI’s).Acquisition of Atero Decking Tools (Norway, 2022).Merging with TJEP Fasteners (Denmark, 2024). Show less

Frankfurt Am Main Area, Germany

Organizational design: Train, refresh and recruit the necessary talent enabling the commercial organization to grow the business from $350M to $500M by 2020 across the region (Offices: Frankfurt, Vienna, Zurich, Warsaw, Prague, Budapest and Bucharest) for our combined Construction, Industrial, Consumer and e-Commerce businesses.Brand Management:Stanley, Dewalt, Black+Decker, Bostitch, Facom, Irwin & Lenox in 15 markets.Transformational Management:Whilst… Show more Organizational design: Train, refresh and recruit the necessary talent enabling the commercial organization to grow the business from $350M to $500M by 2020 across the region (Offices: Frankfurt, Vienna, Zurich, Warsaw, Prague, Budapest and Bucharest) for our combined Construction, Industrial, Consumer and e-Commerce businesses.Brand Management:Stanley, Dewalt, Black+Decker, Bostitch, Facom, Irwin & Lenox in 15 markets.Transformational Management:Whilst enhancing/optimizing the capabilities of our channel focussed commercial strike force in the field (Salesforce.com/Business Insight), our sales, customer service and marketing organizations are being transformed into e-Commerce capable ones. Profitability Management:Leveraging the local organizational strengths across the region to deliver cost synergies, allowing us to further invest in growth platforms. Strategy:Optimize Route-To-Market, both traditional as well as digital.Investing in eCommerce / Multi-Channel. Show less

Frankfurt Am Main Area, Germany

Restructured and scaled the German organization in view of improving profitability. - Transformed the DIY-oriented consumer business into an e-Commerce driven one.. - Executed investment plans and delivered double-digit growth for Stanley. - Streamlined the Dewalt PRO-organization to drive profitable growth across the DACH region. - Injected the digital organizational capability to support a $100Million "on-line" business by 2020. Change management: - From… Show more Restructured and scaled the German organization in view of improving profitability. - Transformed the DIY-oriented consumer business into an e-Commerce driven one.. - Executed investment plans and delivered double-digit growth for Stanley. - Streamlined the Dewalt PRO-organization to drive profitable growth across the DACH region. - Injected the digital organizational capability to support a $100Million "on-line" business by 2020. Change management: - From "Product"-marketing focus to a "Trade"-marketing focus.- From "Print" to "Digital" (mind-set).Talent Management (Refresh - Redeploy - Recruit). Show less

Diegem

Commercial P&L responsibility for the Benelux/DACH/ Central Europe (GSV $175Million / 160 FTE). Defining and executing cost synergy projects (integration of back-office structures / installing cross-selling capable sales and marketing organizations) after the merge of Stanley and Black&Decker. Scaling resources/funds in accordance with market growth opportunities (redeploy and invest).- Consolidation & synergies in DACH (Profitability focus).- Expansion in Central Europe… Show more Commercial P&L responsibility for the Benelux/DACH/ Central Europe (GSV $175Million / 160 FTE). Defining and executing cost synergy projects (integration of back-office structures / installing cross-selling capable sales and marketing organizations) after the merge of Stanley and Black&Decker. Scaling resources/funds in accordance with market growth opportunities (redeploy and invest).- Consolidation & synergies in DACH (Profitability focus).- Expansion in Central Europe (Investment - Brand & People).- Centralizing back-office and support functions/processes. Change management after merging both companies (processes/people/structures).Talent management (Refresh - Redeploy - Recruit). Show less

Mechelen, Flanders, Belgium

Integration Management (Merge 3 organizations in Benelux | Front and Back Office synergies). Full P&L responsibility. Brand Management (Stanley | Facom | Bostitch | Virax).Business & Channel Development (Execute cross-selling opportunities).Change Management (integrate Facom in Stanley matrix structure).

Zaventem

Set-up of Sales & Marketing organization in CE (Poland/CZK/Hungary) & EE (Russia/Ukraine).Shifted from agent-driven sales to Stanley-owned sales. Successfully executed Investment plans (Set-up office in Warsaw | Dubai | Prague).Business development and channel management. Brand management (Stanley, Bostitch). Grew overall business from $15Million (2001) to $46Million (2006).

Zaventem, Flanders, Belgium

Channel & Distribution Management across Europe and Middle East (Dubai coordination centre). European Key Account Management (Media Markt, Fnac, Duty-Free).Price & Profitability Management (2-step distribution)

Dilbeek Groot-Bijgaarden, Flanders, Belgium

International Key Account Management FMCG (Aldi, Colruyt and Carrefour).Responsible for European OEM Accounts (Carigel, Unilever, O’Cool and Coppenrath &Wiese).

Dilbeek Groot-Bijgaarden, Flanders, Belgium

Coordinated the launch of the par-baked range of products across Europe.Product & Vendor Management.