• Lead all aspects of Digital Marketing including SEO, Social Media, Paid Search, Display Advertising, Re-targeting, and Social Advertising driving site traffic, optimizing audience targeting, and looking forward toward new sales & traffic mediums• Manage multi-million dollar Digital Marketing budget while increasing both E-Commerce revenue and ROAS through multi-faceted marketing planning and strategic partnerships• Manage Digital Marketing, E-Commerce, Photography, and Site Content teams reporting directly to the Chief Customer Officer• Create all internal reporting and analytics efforts for E-Commerce, Digital Marketing, and Content activities to assist executives and related teams in making sound decisions, monitoring performance, and planning future initiatives• Collaborate with internal Development, Sales, Design, and Merchandising teams to drive traffic, increase sales revenue, and optimize conversion• Member of Data Governance team

• Launched new E-Commerce site, developing and implementing back-end systems, pre- and post-launch site testing, and front-end strategy. The site was the company’s first foray into selling online • Managed all aspects of the E-Commerce division including Site Merchandising, Digital Marketing, Email, Social, P&L, E-Commerce Platform, 3rd Party Call Center, and 3rd Party Warehouse, reporting directly to the Chief Marketing Officer• Managed entire E-Commerce team including UI/UX Visual Designer, Marketing Coordinator, and Merchandising Coordinator, running site as a separate business entity while serving the company as a whole • Drive E-Commerce traffic and selling through collaboration with CMO, Marketing Director, and Creative Director focusing on sales channel opportunities, product line expansion, creative asset optimization, and customer engagement • Created, designed, and maintained all E-Commerce reporting and analytics models with regard to traffic and sales. Reporting included daily, weekly, and monthly analysis evaluating selling by channel type and device type as well as content review and cart optimization• Collaborated with internal and external partners on 5-Year strategic plan for both site functionality and business growth opportunities

• Established new Operations Department supporting integration and execution with respect to company-wide objectives including site merchandising, site marketing, order management, inventory, merchandise planning, and reporting• Managed entire Operations Department including the Manager of Operations and Call Center Manager. In absence of Marketing Manager, managed Graphic Design and Web Merchandising/Content team• Interfaced with merchandising, creative, and digital marketing teams on all on-site marketing efforts with a heavy focus on Site Merchandising, Email, and SEO• Created, optimized, and managed all inventory processes including initial purchasing, re-orders, customer and vendor returns, backorders, and direct to customer drop ship both internally and with outside contract warehouse• Responsible for all operations reporting including sales, inventory, shipping, returns, and call center statistics• Lead and support merchandise control including item set-ups and front-end website management

• Launched new SharperImage.com website as lead merchant, lead merchandise planner, and web content/merchandise manager• Responsible for assortment strategies and product sales performance projections• Served as web content and merchandising manager leading on-site marketing strategies, product rankings, and copy editing• Collaborated with marketing on key promotions and item placements within paid search, affiliate, email, and print programs• Negotiated terms, co-op, and pricing with over 100 vendor/manufacturers, with a primary focus on maximizing profit margin• Created all merchandising back end processes, including vendor agreements, product information forms, and final sign-off approvals

• Developed and executed product distribution strategies for $200+ million of inventory to the US and Australia• Improved store and warehouse in-stock percentages to all-time department highs, maximizing customer demand• Maximized sales volume of top performing Gifts & Stationery stores increasing comparative store sales by 60%.• Managed and oversaw the development 4 Inventory Analysts.• Installed new business systems that streamlined allocation and replenishment processes• Created, designed and developed reporting to track progress of financial and inventory metrics in line with departmental goals

• Led team that integrated replenishment business processes and technology into the current allocation environment. The benefit to the company was an increase of gross margin by $6 million per year• Collaborated with consultants and internal cross-functional teams in order to install, implement, test, and maintain new Replenishment software while achieving optimal business results and not interrupting the current business functions• Designed Seasonal Profiles by utilizing an additional intellect tool in order to fully meet and anticipate store demand• Created additional business and system solutions that maximized ROI and streamlined processes within the replenishment platform

• Responsible for financial aspects of businesses totaling over $100 Million in sales• Prepared Pre-Season Original Plans that outlined strategies for a given product life cycle consistent with company goals in order to support development of the line and buying needs• Partnered with Buyer, Assistant Buyer, Location Planner, and Merchandise Analyst to review current product trends, adjust pricing in the stores, and ensure stores are fully stocked in order to maximize sales and profitability• Presented monthly revisions of merchandise plans to Merchant, Planning, and Allocation executives• Provided fiscal control through management of markdowns and purchase orders• Mentored Merchandise Analysts through formulating allocation strategies and reviewing sales trend analysis• Engineered new reporting tools for product, pricing, and merchandise tests in order to ensure the best possible products and processes were put forward

• Analyzed unit performance for different product areas of the business; review all aspects of sales performance/trends by store, store type, market area, district, and region to maximize profits• Maintained a well-balanced inventory in direct proportion to sales/potential in each area of responsibility• Communicated daily with field representatives in the US and Canada with regard to inventory levels, store specific information, delivery, sales trends, and future potential in their respective areas• Created new reports, business models, concepts, and perspectives to maximize company growth and profit