Steven Calhoun Email and Phone Number

I managed and led a variety of marketing operations, including content generation, editing, campaign management, website design and maintenance, graphic design, and implementation. In addition, I collaborated cross-functionally with the business development team in strategizing, defining, and executing sales enablement initiatives to boost consumer engagement, generate revenue, and promote brand awareness.Key Accomplishments Include:-Spearhead initiative to launch tailored email campaigns to attract new audiences and promote services; generate engaging content for marketing campaigns, event blogs, social media, and a bi-monthly premium magazine-Increase the monthly average revenue by 16% on the e-commerce website by developing and implementing an innovative, multi-channel advertising campaign-Conduct market research and manage SEO on the e-commerce website and main website to ensure optimized content for search engines; increased organic search traffic by 8%-Optimize the email marketing list for the weekly newsletters and improved the average click rate 30%; compose executive reports for the c-suite executive team detailing KPIs and metrics-Coordinate bi-weekly with the business development team to ensure alignment of goals between the sales and marketing departments -Provide on-site coverage and event support at the yearly Leadership Summit and Electronic Security Expo (ESX); maintain key relationships with the press throughout the events-Onboard and train the new marketing specialist and mentor them on the best business/marketing practices

This is where I learned photography, how to keep score at just about any type of sports game, the importance of telling the full story, and that I have terrible handwriting (thank God for voice memos).Key Accomplishments:-Pitched new article ideas and composed impactful stories for the community while maintaining a journalist style and personal standards of excellence-Published 2-3 original stories a day with corresponding photos that captured meaning, while working alongside the Editor to ensure optimal article and daily newsletter content quality

This is where I learned the importance of deadlines, caffeine, and picas.[The Crimson White is the student news organization and Paper of Record for The University of Alabama. 15,000 papers are circulated daily throughout the UA campus and the Tuscaloosa area. It has consistently won journalism awards, among them the National Pacemaker Award in 2015.]

This is where I learned that the customer is always right, unless they ask for the Tuesday special on Wednesday.

This is where I spent my summers slinging trash bags into a dumpster, rounding up stray campers, and learning the value of teamwork and leadership.

This is where I learned that I love events, production, and behind-the-scenes work.