Steve Fink Email & Phone Number

Morristown, Nj, Us

PLT Health Solutions is a discoverer, developer, and marketer of high-quality, scientifically-supported ingredient solutions for the natural products and food & beverage markets. Through global strategic partnerships and more than 60 years of experience, we bring innovative and impactful solutions that help our customers develop new concepts, new products, and grow successful brands. We pride ourselves on our commitment to creativity, integrity, and helping our people, our customers and our partners to succeed.

Itasca, Illinois, Us

Led North American B2B/B2C marketing and R&D ingredient export initiatives for global manufacturer of active lifestyle functional foods, beverages, amino acids, sport dietary supplements, and pharmaceutical ingredients, including consumer activation, trade marketing support for channel partners, and retail cooperative marketing strategies. Was responsible for customer acquisition, brand development, marketing communications, promotions and events. Executed product roadmaps and multi-channel marketing plans. Manged 9 direct and indirect reports. Owned business P&L and contributed to global marketing and operations strategic planning. -> Spearheaded launch of AjiPure active lifestyle retail nutrition brand from concept to global commercialization. Steered critical input on go-to-market strategies, formulations, packaging components, and established ecommerce, social media, print, and digital display platforms. Led sales revitalization, rebranding, and reformulation of aminoVITAL performance sport nutrition supplement line.-> Contributed content for published media and managed creative direction for corporate brochures, advertisements, sales & press kits, and global trade shows that delivered brand-building exhibits within fitness, health and wellness, sports nutrition, beverage, neuroscience, biotech, and academic sectors. -> Leveraged network of outside marketing and PR agencies, industry influencers, coaches, trainers, physicians, sponsored ambassadors, and athletes to boost consumer engagement. Negotiated strategic partnership with Lifetime Network’s Mission Makeover to secure AjiPure product placement.

Norwalk, Ct, Us

Fueled growth initiatives and orchestrated marketing/product development strategies across extensive range of retail product lines sold in USA, Australia, and EU. Oversaw P&L, market research, retail promotion programs, sales expansion gameplans, and eMarketing campaigns. Directed affiliate offices, guiding on price points, margins, and local market cultural nuances. -> Drove global marketing plans for Royal Brites Display Board Lines, Accessories & Photo Paper, and Geographics Designer Stationery. -> Revolutionized store rack presentations to give CVS and Rite Aid more product placement per square foot. Doubled sales volume in the office superstore retail channel by securing 2 additional product categories and boosting sales 30% within new categories. -> Invented patented products to differentiate assortments and bolster retail programs, including the design and development of a footed corrugated easel display board predicted to generate $1 million in additional revenues.

Atlanta, Georgia, Us

Led strategic/business planning and managed retail product lines examining market research, P.O.S. analysis, SKU rationalization, operations, and competitive intelligence. Conceived novel and highly profitable early learning products that achieved up to 100% gross profits, met/exceeded sales goals, and obtained category growth milestones. Managed 6-member team supporting P&L in Asia, and North America. Chosen as a keynote speaker for BOD meetings.-> Tripled sales in office superstore retail channel and contributed $8+ million in wholesale sales with $3 million in incubation through product development initiatives, licensing programs, competitive strategies, and sales campaigns.-> Collaborated with licensing divisions of Disney, MGM, and Dr. Seuss to develop complete product lines for sale in big box stores.

Laid marketing and commercialization framework to support aggressive expansion, profitability, and brand awareness for venture capital backed early stage company. Presented business growth blueprint to advisory board and investors and earned approval to proceed with creative vision. Established cross-functional partners and hired teams comprised of creative, fashion, PR, sales, manufacturing, and distribution talent. Negotiated with retail buyers and offshore manufacturers.-> Increased wholesale sales $2.2 million for 3 original toy product lines, fueled $1.8 million in revenue growth for specialty market retail sales, and improved sell-through 71% obtaining major accounts through product enhancement strategies.-> Conceived diverse portfolio of products, including award-winning interactive Pretendables brand, Procter & Gamble bilingual book marketing program, National Lampoon merchandise, and 9 promotional gift lines.

Patent, Trademark, Copyright, Intellectual Property Practice

Patent, Trademark, Copyright, Intellectual Property Practice

Jd, Intellectual Property Law, Corporate Law

Post Graduate Continuing Education, Engineering & Biology

Ba, Business, History

Study Abroad, Higher Education