Steve Fink

Steve Fink Email and Phone Number

Vice President of Marketing at PLT Health Solutions @ PLT Health Solutions
Steve Fink's Location
New York City Metropolitan Area, United States, United States
Steve Fink's Contact Details
About Steve Fink

I am a commercialization leader optimizing ROMI by executing concept-to-launch roadmaps, architecting brand-building marketing campaigns, and collaborating with stakeholders to define innovation priorities for future development. Partnering with Sales, Operations, Marketing, Regulatory, and Supply Chain organizations, I integrate best management practices across cultures and countries to drive profits and propel revenues.SELECT CAREER HIGHLIGHTS: -> Owned $100 million+ P&L, launched 200+ products, honored with 11 awards for product development, saved $10 million in costs, and secured 3 patents with 6 patents pending.-> Propelled sales from $2 million to $10.5 million and laid marketing and commercialization framework to support aggressive expansion, profitability, and brand awareness for venture capital backed early stage company.-> Revolutionized drugstore retail POS wire racking displays, enhanced in-store marketing, increased product facings, gained margin dollars, and improved profitability.-> Outpaced competition and disrupted industry by anticipating emerging trend toward natural products. Secured external certifications to meet vegan, non-GMO, gluten free, and drug-free standards.-> Rebranded and reformulated performance sport nutrition line, modernizing products to accommodate new tastes and ingredient trends, and to recapture loyalty of professional athletes and endurance athletes. -> Fueled global B2B bulk ingredient sales dominance, differentiation, and premium positioning by introducing category of family branded functional ingredients within food & flavor, nutrition, and pharmaceutical sectors. Expertise:Strategic Planning * Budgeting/Forecasting * Market Research * Product Positioning/Content * Qualitative/Quantitative Analysis * Competitive Intelligence * Social Media * Creative Content * Lead Nurturing * Sports Nutrition * Retail * Food Ingredients * Global Talent Development * Adobe CC * Office Supply/Gift

Steve Fink's Current Company Details
PLT Health Solutions

Plt Health Solutions

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Vice President of Marketing at PLT Health Solutions
Steve Fink Work Experience Details
  • Plt Health Solutions
    Vice President Of Marketing
    Plt Health Solutions 2016 - Present
    Morristown, Nj, Us
    PLT Health Solutions is a discoverer, developer, and marketer of high-quality, scientifically-supported ingredient solutions for the natural products and food & beverage markets. Through global strategic partnerships and more than 60 years of experience, we bring innovative and impactful solutions that help our customers develop new concepts, new products, and grow successful brands. We pride ourselves on our commitment to creativity, integrity, and helping our people, our customers and our partners to succeed.
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  • Ajinomoto North America, Inc.
    Global Marketing Business Manager
    Ajinomoto North America, Inc. 2012 - 2015
    Itasca, Illinois, Us
    Led North American B2B/B2C marketing and R&D ingredient export initiatives for global manufacturer of active lifestyle functional foods, beverages, amino acids, sport dietary supplements, and pharmaceutical ingredients, including consumer activation, trade marketing support for channel partners, and retail cooperative marketing strategies. Was responsible for customer acquisition, brand development, marketing communications, promotions and events. Executed product roadmaps and multi-channel marketing plans. Manged 9 direct and indirect reports. Owned business P&L and contributed to global marketing and operations strategic planning. -> Spearheaded launch of AjiPure active lifestyle retail nutrition brand from concept to global commercialization. Steered critical input on go-to-market strategies, formulations, packaging components, and established ecommerce, social media, print, and digital display platforms. Led sales revitalization, rebranding, and reformulation of aminoVITAL performance sport nutrition supplement line.-> Contributed content for published media and managed creative direction for corporate brochures, advertisements, sales & press kits, and global trade shows that delivered brand-building exhibits within fitness, health and wellness, sports nutrition, beverage, neuroscience, biotech, and academic sectors. -> Leveraged network of outside marketing and PR agencies, industry influencers, coaches, trainers, physicians, sponsored ambassadors, and athletes to boost consumer engagement. Negotiated strategic partnership with Lifetime Network’s Mission Makeover to secure AjiPure product placement.
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  • Mafcote, Inc
    Director Of Marketing
    Mafcote, Inc 2009 - 2012
    Norwalk, Ct, Us
    Fueled growth initiatives and orchestrated marketing/product development strategies across extensive range of retail product lines sold in USA, Australia, and EU. Oversaw P&L, market research, retail promotion programs, sales expansion gameplans, and eMarketing campaigns. Directed affiliate offices, guiding on price points, margins, and local market cultural nuances. -> Drove global marketing plans for Royal Brites Display Board Lines, Accessories & Photo Paper, and Geographics Designer Stationery. -> Revolutionized store rack presentations to give CVS and Rite Aid more product placement per square foot. Doubled sales volume in the office superstore retail channel by securing 2 additional product categories and boosting sales 30% within new categories. -> Invented patented products to differentiate assortments and bolster retail programs, including the design and development of a footed corrugated easel display board predicted to generate $1 million in additional revenues.
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  • Paper Magic Group, Inc.
    Marketing Director
    Paper Magic Group, Inc. 2008 - 2009
    Atlanta, Georgia, Us
    Led strategic/business planning and managed retail product lines examining market research, P.O.S. analysis, SKU rationalization, operations, and competitive intelligence. Conceived novel and highly profitable early learning products that achieved up to 100% gross profits, met/exceeded sales goals, and obtained category growth milestones. Managed 6-member team supporting P&L in Asia, and North America. Chosen as a keynote speaker for BOD meetings.-> Tripled sales in office superstore retail channel and contributed $8+ million in wholesale sales with $3 million in incubation through product development initiatives, licensing programs, competitive strategies, and sales campaigns.-> Collaborated with licensing divisions of Disney, MGM, and Dr. Seuss to develop complete product lines for sale in big box stores.
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  • M.O.G. Kids, Inc.
    Director Of Marketing & Product Development
    M.O.G. Kids, Inc. 2002 - 2008
    Laid marketing and commercialization framework to support aggressive expansion, profitability, and brand awareness for venture capital backed early stage company. Presented business growth blueprint to advisory board and investors and earned approval to proceed with creative vision. Established cross-functional partners and hired teams comprised of creative, fashion, PR, sales, manufacturing, and distribution talent. Negotiated with retail buyers and offshore manufacturers.-> Increased wholesale sales $2.2 million for 3 original toy product lines, fueled $1.8 million in revenue growth for specialty market retail sales, and improved sell-through 71% obtaining major accounts through product enhancement strategies.-> Conceived diverse portfolio of products, including award-winning interactive Pretendables brand, Procter & Gamble bilingual book marketing program, National Lampoon merchandise, and 9 promotional gift lines.
  • Trademark And Patent Counselors Of America, Pc
    Associate Attorney
    Trademark And Patent Counselors Of America, Pc 1999 - 2001
    Patent, Trademark, Copyright, Intellectual Property Practice
  • Kg And Associates, Pc
    Associate Attorney
    Kg And Associates, Pc 1996 - 1999
    Patent, Trademark, Copyright, Intellectual Property Practice

Steve Fink Skills

Brand Development Product Development Marketing Marketing Strategy Management Product Marketing Marketing Communications New Business Development Cross Functional Team Leadership Leadership Online Marketing Strategic Planning Product Management Competitive Analysis Market Research Sales Social Media Marketing Trade Marketing Trade Shows Market Analysis Nutraceuticals Public Relations Branding And Identity P&l Management Business Development P&l Forecasting Patent Prosecution Trademark And Copyright Prosecution Direct Marketing Brand Equity Segmentation Global Marketing Go To Market Strategy Start Ups Management Multi Channel Marketing Supplements Product Launch Product Design Retail Packaging Adobe Creative Suite Seo Ppc Bid Management Capital Raising Digital Marketing Online Advertising Email Marketing Integrated Marketing

Steve Fink Education Details

  • University Of Pittsburgh School Of Law
    University Of Pittsburgh School Of Law
    Corporate Law
  • Columbia University
    Columbia University
    Engineering & Biology
  • University Of Pittsburgh
    University Of Pittsburgh
    History
  • Semester At Sea / Ise
    Semester At Sea / Ise
    Higher Education

Frequently Asked Questions about Steve Fink

What company does Steve Fink work for?

Steve Fink works for Plt Health Solutions

What is Steve Fink's role at the current company?

Steve Fink's current role is Vice President of Marketing at PLT Health Solutions.

What is Steve Fink's email address?

Steve Fink's email address is st****@****ail.com

What is Steve Fink's direct phone number?

Steve Fink's direct phone number is +197398*****

What schools did Steve Fink attend?

Steve Fink attended University Of Pittsburgh School Of Law, Columbia University, University Of Pittsburgh, Semester At Sea / Ise.

What skills is Steve Fink known for?

Steve Fink has skills like Brand Development, Product Development, Marketing, Marketing Strategy, Management, Product Marketing, Marketing Communications, New Business Development, Cross Functional Team Leadership, Leadership, Online Marketing, Strategic Planning.

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