Steven Risko, Mba Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Campaign Strategy: Devise and implement consumer-centric and data-driven campaign strategies for Disney Cruise Line and Disneyland Parks & Resorts across owned and paid media channelsData-Driven Decisions: Leverage data to inform strategic audience decisions for campaign activation, channel placement, messaging, and other key areas by employing insight tools, in-market audience testing, and Disney Experience behavioral trendsInsight Storytelling: Develop and present compelling data stories based on consumer and campaign insights to leaders and partners to establish high-level strategic directions and champion a consumer-centric approachAudience Profiling: Create comprehensive audience profiles by delving into psychographics, demographics, intentions, and behaviors of key segments and utilize these profiles to form impactful targeting and messaging strategiesConsumer Journey Tactics: Lead targeting and activation tactics to guide guests through the consumer journey, ensuring campaigns reach the right audience in the right channel with the right message and adhering to legal and ethical guidelinesPartner Collaboration: Work closely with partners such as Strategic Planning & Integration to coordinate campaigns, Analytics and Business Intelligence to produce audience models and metric dashboards, Paid Media Activation to ensure efficient and consistent audience targeting across channels, Consumer Insights and Marketing Analytics on data-driven recommendations, and Marketing Strategy to align audience strategy with business objectivesTeam Leadership & Mentorship: Mentor team members through 1:1s, prioritization, training, and feedback to support performance and growthPast businesses supported: Aulani, a Disney Resort & Spa, Disney Fairytale Weddings, Disney Imagination Campus, ESPN Wide World of Sports, Disney Institute, Disney Meetings and Events, and National Geographic Live

Orlando, Florida, United States

Campaign Strategy: Devise and implement consumer-centric and data-driven campaign strategies for Aulani, a Disney Resort & Spa, Disney Fairytale Weddings, Disney Imagination Campus, ESPN Wide World of Sports, Disney Institute, Disney Meetings and Events, and National Geographic Live across owned and paid media channelsData-Driven Decisions: Leverage data to inform strategic audience decisions for campaign activation, channel placement, messaging, and other key areas by employing insight tools, in-market audience testing, and Disney Experience behavioral trendsInsight Storytelling: Develop and present compelling data stories based on consumer and campaign insights to leaders and partners to establish high-level strategic directions and champion a consumer-centric approachAudience Profiling: Create comprehensive audience profiles by delving into psychographics, demographics, intentions, and behaviors of key segments and utilize these profiles to form impactful targeting and messaging strategiesConsumer Journey Tactics: Lead targeting and activation tactics to guide guests through the consumer journey, ensuring campaigns reach the right audience in the right channel with the right message and adhering to legal and ethical guidelinesPartner Collaboration: Work closely with partners such as Strategic Planning & Integration to coordinate campaigns, Analytics and Business Intelligence to produce audience models and metric dashboards, Paid Media Activation to ensure efficient and consistent audience targeting across channels, Consumer Insights and Marketing Analytics on data-driven recommendations, and Marketing Strategy to align audience strategy with business objectives

Orlando, Florida Area

Holistic Marketing Strategy: Develop and implement multi-channel marketing strategies for over 400 annual performances and events, as well as student recruitment initiativesCampaign Management: Plan and oversee campaign budgets and activations across various channels, including paid, organic, and earned digital, social and print media, email, direct mail, and video, and manage the entire process from conceptualization to deploymentTeam Leadership & Mentorship: Lead a diverse team of marketers, designers, developers, and copy editors, ensuring efficient project workflow and timely delivery - Directly manage 2 full-time and several part-time team membersData-Driven Decisions: Utilize data from websites, social media, transactions, programmatic advertising, and customer surveys to make key marketing decisions and data-centric campaign strategiesBrand Synergy: Customize brand plans to meet needs of 8 distinct internal verticals, synthesizing priorities from both creative and business stakeholders and each vertical’s unique audience profile

Southfield, Mi

ArtOps provides strategic expertise to support the growth of local arts organizations through consultation and implementation of business and administrative services through a shared service model.• Lead digital marketing for clients including email marketing, social media, and website content.• Develop and implement audience development and engagement initiatives.• Manage ticketing and customer interface processes.• Track ticket revenue goals and assist with budgeting.• Manage projects and ensure completion of marketing tasks for each client.• Conduct marketing research and collect marketing data to assist in building a marketing strategy.• Lead marketing discussions with board committees and clients.Clients served:Detroit Chamber Winds & Strings, Great Lakes Chamber Music Festival, Cabaret 313, Detroit Passport to the Arts, Madrigal Chorale, Eisenhower Dance, and Highwire Lab.

Birmingham, Mi

• Provide marketing and administrative support to over 100 agents.• Create strategic marketing pieces such as monthly area statistic reports and custom promotional materials.• Launch and manage branch’s Facebook Business page.• Assist with processing legal documents and assure compliance.• Passion for Service Award April 2015 and October 2015.

Greater Chicago Area

• Manage print and digital marketing for all productions and events within a set budget.• Develop short term and long term strategic plans with Executive Director and Development Director.• Analyze Google Analytics data. Execute email marketing through MailChimp.• Coordinate press relations including drafting press releases, establishing media relationships, and managing press at events.

Chicago, Illinois

• Facilitate community involvement and new audience development by connecting local organizations with shows suited to their goals and interests.• Create and execute marketing plans for holiday gift cards, subscription packages, and fundraising events.• Analyze post-production marketing and demographic survey data and present reports to marketing department.• Key Project: Create, market, and manage first College Night event that attracted 200+ students as initiative to gain young audience. Goodman Theatre continues to use this model for every show.

Ann Arbor

• Coordinate event logistics and customer experience as on site manager for play performed across nine locations.• Manage ushers to move over 200 patrons per performance through nine locations.

• Process tickets, subscriptions, and donations via CRM software/Tessitura in person and via phone.• Manage box office at events and assist with merchandise operations.

• Develop poster design and key marketing messages.• Analyze budgets, data interpretation, and feedback.• Draft press releases and create press kits.• Train ushers, prepare theatre and lobby, and manage audience.• Edit and proofread program through multiple drafts.

• Manage nonprofit outreach initiative to provide underserved communities access to the arts. Serve as primary point of contact for these groups.• Live photo-journaling for over 100 cultural events on Facebook and Twitter.• Engage community via Facebook events and local business outreach.

Assist producer in day to day activities.Responsibilities included marketing, online box office management, and public relations.Involvement in night of show operations, crowd control, house management.

Plan, design, and execute lessons to teach to a variety of age groups, ranging from elementary to high school age students and adults.

Brainstormed and implement marketing strategies.Poster distribution.Social media marketing.

Master Of Business Administration - Mba, Marketing

Graduate Certificate, Destination Marketing And Management

Bachelor Of Theatre Arts, Performing Arts Management

Education record