Responsible for developing a Customer Experience roadmap; Directing Digital Marketing; Measuring Customer Experience; Optimizing Digital Content and Media; Supporting Regional Teams, and transforming Global Research and Insights to a Center of Excellence model.

Results-oriented Global Digital Marketing and Strategy director for GE Healthcare's Ultrasound business. Working across five business segments and over 150 countries in all global regions. Responsible for strategic development of new customer acquisition and retention capabilities and programs. Focus on Digital Customer Acquisition, Content Marketing, Account Based Marketing and build-out of very successful eCommerce capabilities. Strong outcomes orientation toward delivering better customer and patient experiences, and improving business and medical outcomes for our customers, and their patients!

Helps Fortune 500 companies and early stage companies improve Customer Acquisition and Customer Experience. Improve order size, NPS, Retention Rate and LCV by strategically and creatively applying technology to "Digitize" their businesses. We helped our Customers improve their Mobile and Digital Marketing, CRM and Customer, Patient and Guest Experiences. Increased revenues, improved customer loyalty, and created world-class customer experiences for customers and business partners. I established and maintained relationships at the business decision maker level across the CXO suite, Marketing and Customer Service areas. • Engaged with Fortune 500 Executives, partners, and Cisco engineering teams to define new and innovative solutions that improve our Customers business outcomes.• Defined a comprehensive vision and Point of View on how Cisco can assist customers in transforming the way they acquire, engage and support consumers, patients, and business customers.• Worked closely with business leaders across Sales, Services, Product, and Partners to build and execute Go-To-Market (GTM) plans.• My team developed & presented compelling business cases to customers, maintains expert-level knowledge of all elements of the business case, including the drivers of cost, benefit and risk• Ensured customer success by orchestrating resources to assist the customer in realizing the full value of their technology investments.• I represented the “Voice of the Customer” to Cisco and Identify customer/market requirements associated with delivering enhancements to the technology and product portfolio.

Responsible for Demand Generation, Digital and Online Marketing, SEO/SEM, Product / Service Design, Customer Experience Management, Data and Analytics for innovative digital Health Care and Telemedical company and Physicians Group. Reduced HealthCare costs and delivered outstanding customer experiences for our patients.Company provided over 1MM diagnostic tests.Substantially increased Revenues and lowered customer acquisition costsRecruited to develop and manage Digital Product and Service Offering. Promoted and given additional responsibility for Marketing and Customer Acquisition in March 2013. Added Business Development responsibilities in May 2014.

Consulting in the areas of Healthcare Innovation, Customer and Patient Experience, Digital and Integrated Marketing, New Product Development and InnovationHealthCare: Provider, Pharma, Payer; Hospitality; Financial Services Marketing, Insurance Marketing, Health Care Marketing, CRM and Customer Experience, Mobility, Cable and Telecommunications, Consumer Products (CPG), Customer Experience, Strategy, Consumer Engagement• Developed Insights into customer pain points in order to articulate a plan of how to use digital, video, and CRM technology to improve the full lifecycle of Customer/Patient experiences. • Participated in consultative/discovery to help clients determine a vision and roadmap in transforming their approach to delivering customer and patient experiences.• Assisted Clients in transforming their business approaches regarding consumer engagement, customer experience and retention.

Digitized B2B and B2C Sales Channels. Directed B2C and B2B Marketing for Fortune 250 company. Built highly profitable Direct to Consumer customer acquisition channel which grew to 20% of all new sales and close to $150MM of annual revenues. Strong reliance on SEO, SEM and Integrated Campaign Management of Digital Marketing and DRTV Marketing - leading to synergies and strong growth in sales and margins. Designed and built eCommerce platform rated "best in class" by Forrester.Owned "Voice of the Customer" and social media initiativePlayed a key role in Partnerships with major US Banks and other Financial institutions - Bank of America, Citibank, USAA, Thrivent Financial and othersDirected brand marketing and channel marketing efforts. Created highly successful B2B Sales Campaigns and Marketing Programs.Corporate wide expert in: Digital Marketing and ECommerce, Online Media, Offline Media, Mobile Marketing, Corporate Communications, Social Media and DRTV, and Corporate Communications.

Digital Marketing ExpertCorporate Communications, Public Relations, Investor RelationsAdvertising SalesE-CommerceBusiness DevelopmentCorporate Sponshorship Marketing

Over 12 years in Strategy, Technology and Production Management at The Walt Disney Studios, Disney Imagineering, Consumer Products, Feature Animation and Disney Parks and Resorts. Disney Imagineer, Producer, Marketing and Technology Executive. History of creating, producing and implementing consumer-centric products, content and services that drove revenue increases while delivering outstanding guest experiences and creating consumer delight. Developed and implemented highly successful Strategic and Promotional Partnerships. Managed Disney New Technology Group and worked closely with R&D to build experiences for Disney Parks, Resorts and Cruise Line guests. Producer for Disney Animation, Walt Disney Imagineering, Theme Park Productions and Disney Interactive . Marketing, Consumer Product, Licensing and Technology Executive.