Oversee the programmatic, search, and social teams across Warner Brothers theatrical, home entertainment, and international lines of business

*Oversee programmatic strategy for Nintendo and Intuit and effectively manage $60M+ in annual billings*Drove performance initiatives, facilitating 25% revenue increase.*Identified opportunities to improve business process flows and overall departmental productivity.*Manage 15 employees across strategy and ad operations to maximize productivity while training staff on best practices and protocols.*Identified and solved issues with production, workforce and material sourcing to drive business objectives.*Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.*Developed programs to promote new managers from within, building and maintaining a cohesive leadership structure.*Aligned organizational objectives with company mission, increasing revenue, profit, and business growth by collaboratively developing integrated strategies.*Established performance goals for department and provided methods for reaching milestones.*Developed comprehensive performance reports using Google Analytics to strategize resource allocation and establish performance metrics for clients.*Head up all Quarterly Business Reviews and forward planning forecasting

Direct oversight of the digital marketing department and all digital strategy (CTV/Programmatic/Social/Search), planning, new client pitches, client retention and growth.Developed proposals for online and multi-channel media campaigns to enhance marketing results.Grew the digital revenue by 2x in the first 6 months and closed the largest solely digital client to date.Compiled collateral and digital playbooks that are utilized company wide and in new client pitch decks.Have expanded our digital offerings from traditionally CTV to be a fully integrated digital department managing all channels in house.Analyzed, experimented, and tested strategies for continuous campaign optimization.Assisted in building out our in house multi touch attribution product

*Key strategic lead for Farmers Insurance, US Navy, FandangoNOW and others *Provide strategic social direction and strategy across all platforms (Facebook/IG, Snapchat, Twitter, & Pinterest) to ensure clients performance goals are met and exceeded *Consults and coaches' clients on best practice policies across the various social platforms from both a creative and media perspective *Compiled and presented weekly and monthly business review presentations of key insights and media recommendations to present to the C-level executives and internal stakeholders

*Key internal stakeholder for clients such as Amgen (Prolia, Repatha, Neulasta, Enbrel), Discover Card, MillerCoors (Coors Light, Blue Moon, Miller High Life etc.), American Eagle, Best Buy, DSW and others*Managed and scaled a team of business analysts and managers and assist in their career development, performance reviews, and act as an escalation point for outstanding issues*Lead client onboarding and product implementation to ensure the data pipeline is set up and data (DCM, search, video, email etc.) is received in a consistent and cohesive basis*Consults and coaches' clients on best practices of our SaaS attribution platform to increase marketing ROI for their businesses*Works collaboratively with clients to provide the optimum configuration and media channel recommendations (TV, Radio, Digital, Email etc.) using web-based analytics to yield the greatest return against KPI’s measured *Project manages both functional and technical aspects of onboarding implementation using JIRA to ensure all parties (client, provider, and vendors) meet set milestones and ensure we stayed within the agreed upon budget and project scope*Proactively identify and troubleshoot internal issues to ensure the customers’ needs are met by agreed upon date*Fostered and grew rapport with key customer stakeholders to ensure product adoption and growth within their organization*Lead change management planning and execution by collaborating with clients on communications; aligning processes with the solution delivered and helping drive end user adoption to build long term success*Lead all cross sell and upsell opportunities for my book of business to ensure internal revenue targets were achieved *Compiled and presented monthly and quarterly business review presentations of key insights and media recommendations to present to the C-level executives and internal stakeholders

*Oversaw the day to day relationships of 175 customers including Mrs. Fields, Billabong, TVG Network, Buffalo Bills, and Frontgate Tickets*Managed and scaled a team of account managers and supervisors and assisted in their career development, performance reviews, and acted as an escalation point for outstanding issues*Compiled and presented competitive analysis, market trends, research and reporting to my customers to increase ROI for their businesses*Spearheaded the integration and product rollout of our on-site live chat feature*Planned and managed monthly budgets exceeding $500,000 as well as reduced churn by 30%*Consulted and coached my clientele on the best practices of our SaaS product to ensure business needs were met*Contributed to the ongoing initiatives to continually improve processes to secure customer success and increase retention*Collaborated with internal teams (Ad Ops, Product) to ensure customer outcomes were met on a weekly, and monthly cadence*Used Google Analytics and Adobe Omniture to ensure clients marketing performance metric (ROI, ROAS, CTR, CPA etc.) goals were achieved*Drove adoption of the SteelHouse products (social, mobile, connected TV) by way of cross sell and up-sell tactics *Lead the onboarding and implementation of my clients and assisted in streamlining the go to market strategies

*Presented current promotions at tradeshows to increase the footprint of our three brands; 123inkjets, 4inkjets, and inkcartridges.com*Compiled strategic analysis by assessing strengths and weaknesses of competitors to increase market share*Developed and created ad creatives, messaging, and promotions across platforms like Commission Junction, Cake, and Impact Radius *Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis*Doubled annual revenue for the affiliate channel and onboarded new publishers/active advertisers to increase the market share of our brands

*Planned and negotiated multi million dollar contracts for clients such as Fox Broadcasting, FX, Fox Sports 1, and Molina Healthcare across television, radio, digital, out of home and print channels*Extensive hands on experience in DSP’s and DMP’s purchasing media on behalf of my clients*Established production schedules and communicated project status to stakeholders*Implemented and evolved high impact strategies to target new business opportunities in new markets*Created flow charts and reports while compiling all pre and post campaign analysis