Steven Ross Email & Phone Number

Concord, California, Us

Leading the Upstream planning and execution for multiple global launches, including Business Planning, Voice of Customer, Design Input, Product Feature sets and Roadmaps.• Leading comprehensive business planning for all aspects of a Global strategic launch and Business planning• Providing life cycle management across Engineering, Operations, Sales, Sales Operations, QA/RA, and Finance. • Contributing to global roadmap including New Product Introductions and extensive sustaining effort.

Sarasota, Florida, Us

An OEM in medical video processing developing medical grade Displays, Wireless imaging, and Integration. Directed Upstream and Downstream global marketing including multiple NPIs. Reported to a marketing and product management team with a focus on minimally invasive surgery. • Member of the leadership team. Actively contributed to the strategic plan and business unit turn around year 1.• Managed the entire portfolio and led comprehensive pricing, margin, and product line optimization strategy.• Provided Life Cycle Management across engineering, operations, sales, sales ops, service, finance. • Developed a comprehensive roadmap with seven distinct phase-gate projects and extensive sustaining effort.• Generated comprehensive branding, sales tools, campaigns, customer engagement, and digital efforts• Executed a Product Launch, Global Distributor, and Sales Meeting within 2 months of onboarding.

Us

Cross-functional consultants that provided services for early-stage ventures in MedTech through multiple channelsConsultant for several startup medical device ventures providing commercialization direction and industry analysis to executive leaders in companies or agencies.

Forchheim, De

Diagnostic imaging manufacturer of Ultrasound systems with sales and service in over 100 countries. Provided leadership and focus to global Partner channels. Drove effective communications, management, and oversight within the distributor, regional, country, or global matrix structure. Department eliminated in global reorganization.• Commercially responsible for 100+ global partners that accounted for half of the global equipment revenue. • Managed sales and marketing efforts, commercial launches, and optimization of channel performance. • Created launch and onboarding packages that drove efficiencies for global launches and partner growth.• Designed and launched global pilot sales dashboard providing insight to analytics not previously available.

Houston, Texas, Us

Global manufacturer of MedSurge and medical device disposable supplies focused on infection control.Managed all aspects of global sales and marketing. Led international projects, including the launch of the Nordics and global strategic partners. Optimized national contracts and developed IDN partnerships in the US. Established three new partnerships within Europe. Closed the first IDN in the company’s history in the first quarter.

Medical Device manufacturer of implants, disposables, and capital equipment in Urology, Prostate, and Women’s healthManaged the upstream and downstream Men’s Health franchise initially, later established a new Nordic/Baltics region. • Led strategic planning and implementation in Men’s health including all promotional activity and launches.• Only franchise in EMEA that generated double-digit growth and met forecasts annually.• Led a professional education strategy including KOL engagement, publications, and Centers of Excellence.• Launched Northern European region including P&L responsibility with a direct sales team and distributor network. • Exceeded budget 2011 &12 by 28%. Front Runner for ‘President’s Club Geography Leader’. President’s Club winner.

Valby, Copenhagen, Dk

A global pharmaceutical company specialized in neurological diseases.Optimized global sales and marketing performance through international programs, local assessments, best practice sharing, training, and participation in regional leadership teams. Department eliminated in reorganization. • Optimized sales leadership functions for Europe, Asia, and the Middle East regions and supported regional AOPs. • Cross-functional leader or member on global initiatives for a global sales model, network mapping, resource allocation model, KPI’s, electronic detailer, patient outreach programs, and CRM standardization.• Created and implemented a global ‘turnkey’ sales model with training to optimize affiliate sales performance.

Zurich, Ch

A global pharmaceutical company with a diversified portfolio including BioSurgery and tissue management products.Managed all phases of the launch of a biological product that expanded the company’s footprint of its hospital products division. Established multiple direct affiliates throughout EMEA and into new markets. Relocated internationally.• Launched across 20 newly established subsidiaries, 10 distributor networks, and market spaces• Complete Product Life Cycle Management including both Up & Downstream development • Developed strategic plans, budgets, product roadmap, health economics, promotional and multi-media materials, KOL’s, professional education, market intelligence, publication plan, society relationships, and resource allocation.• Exceeded budget expectations every year, representing 40%+ growth year on year the first three years.

Bloomington, Indiana, Us

Medical device manufacturer of interventional and minimally invasive products Launched and managed a European business unit as ‘employee one’ with limited resources and the intent to make it an acquisition target. Owned complete P&L of the business unit.( Acquired by Boston Scientific )• Managed a direct sales force, second-line sales management, and a distributor network• Developed campaign material, sales, and clinical training, KOLs, promotional events, Roadmap, clinical studies• Started with zero sales and achieved profitability within year one, exponentially grew sales quarter on quarter

A medical device pioneer in robotics, telesurgery, OR integration, and minimally invasive surgery. (Acquired by Intuitive Surgical)Recruited to turn around and manage a European direct sales and clinical team along with a network of underperforming distributors experiencing high turnover and contracting revenue. Owned all commercial issues in Europe. Managed product and procedure development, KOLs, Centers of Excellence, and studies in many surgical specialties. Exceeded budget and doubled revenue in year two, by growing the sales funnel

Medical device company focused on surgical sealant technologies that developed the first synthetic sealant. (Acquired by Genzyme)

New Brunswick, Nj, Us

Manufacturer of endo-mechanical surgical devices in minimally invasive surgery, open surgery, and energy modalities.SkillsCOMPENSATION PLAN, CROSS FUNCTIONAL LEADER, ONCOLOGY, RESOURCE ALLOCATION, CROSS-FUNCTIONAL LEADER, BUSINESS CASE , KEY ACCOUNT, UPSTREAM ,ROAD MAP, DOWNSTREAM, COMMERCIALIZE, LAUNCH, VALUE PROPOSITION, PUBLICATION PLAN, GAP ANALYSIS, TARGETING, REIMBURSEMENT, HEALTH ECONOMICS, ONCOLOGY, PROJECT MANAGEMENT, MARKETING COMMUNICATIONS, STRATEGIC ACCOUNTS, ACCOUNT MANAGEMENT, REPRODUCTIVE HEALTH, VALUE PROPOSITION, CHANGE MANAGEMENT, PRODUCT LAUNCH, SALES TRAINING,, BEST PRACTICES, COMMERCIAL OPERATIONS, GENERAL SURGERY, GYNECOLOGY, NEURO SURGERY, UROLOGY, CARDIOLOGY, ORTHOPAEDICS, SPINE, VASCULAR, HEPATIC, BILIARY, FETAL , COLO-RECTAL, SALES PLANNING, COACHING, SALES MANAGEMENT, DISTRIBUTORS, CHANNEL, IDN, REIMBURSEMENT, HEALTH ECONOMICS, CLINICAL TRIAL, PRODUCT DESIGN, BLOOD, COAGULATION, ENDOSCOPY, MARKET TRENDS, PORTFOLIO MANAGEMENT, PRODUCT ROADMAP, COACHING, GAP ANALYSIS, GO-TO-MARKET, COMPETITIVE ANALYSIS, MARKET ANALYSIS, PRICING, POSITIONING, MARKET PLANNING, ACCOUNT MANAGEMENT, KEY ACCOUNTS, PROJECT MANAGEMENT, BUSINESS DEVELOPMENT, LEADERSHIP, STRATEGY, SOCIAL MEDIA, PUBLIC RELATIONS, PUBLIC RELATIONS, BUSINESS DEVELOPMENT, BUSINESS STRATEGY , DIAGNOSTICS, ONCOLOGY , NEURO MODULATION, PRODUCT ROADMAP, SOFTWARE, PRD, PROJECT MANAGEMENT, POINT OF CARE , POC , DIAGNOSTIC, WOMEN’S HEALTH, PELVIC HEALTH, OB, OBSTETRICS, GO-TO-MARKET, R & D, FORECASTING, BUSINESS CASE, PRICING, NEURO, NEUROVASCULAR, MARKETING AIDS, OPHTHALMOLOGY, STERILIZATION, ARTIFICIAL INTELLIGENCE, LASERS, CAPITAL EQUIPMENT, DURABLE EQUIPMENT, IMPLANTS, DENTAL, ORTHOPEDIC, CARDIAC, ELECTROPHYSIOLOGY , HEMATOLOGY, VIDEO PROCESSING, SEO, DIGITAL MARKETING, DEMAND GENERATION, WEBSITE, SOFTWARE, HARDWARE, MOLECULAR, DIAGNOSTICS, POINT OF CARE, NAVIGATION, VISUALIZATION, VASCULAR ACCESS, ONCOLOGY, LAUNCH, TELEHEALTH , SURGICAL ONCOLOGY

Masters Of International Management, International Marketing

Bachelor’S Degree, Political Science And International Relations