Working as part of the Renewable & Industrials (R&I) leadership team I'm developing market insights, strategies to drive the short to mid-term revenue growth. This includes positioning EnerSys product lines within the evolving distributed energy ecosystem including residential and C&I solar + storage systems and applications, microgrids, utility/grid power distribution and associated markets for electrical power and energy services.

Ambitious and results-driven with experience driving new sales growth, strategic marketing, and business development working with new emerging technologies. An aptitude for assessing and identifying customer needs. Proficient at defining product requirements, product development, and launching new products into the market. Effective at providing strategic business responses to address market and technology change.

At Advisian, I was responsible for building and managing a new high performance consulting practice designed to help clients conceptualize, evaluate, and develop energy solutions that included Distributed Energy Resources (DERs), Microgrids, and Energy Storage systems. My role included professional engagements of key stakeholders across the value chain (investors, developers, utilities, regulators, equipment providers, etc.) providing a differentiated value proposition to clients. I also worked to stay abreast of regional policy changes, cutting-edge disruptive energy technologies, including DERMS, VPPs, and energy Blockchain solutions.

Providing Business Development and Marketing leadership for Parker’s Inverter products used in Solar and Energy Storage Grid Tie (Renewable) systems, ensuring sales growth and profitability. Assisting in the development of new products and processes for defining new product needs. Providing technical and commercial sales support for field sales teams. Developing and communicating marketing strategies designed to define and communicate value propositions, and assist in the development of documentations, etc. to communicate with customers.

Developing both US and International sales in for Large-Scale (Electric Utility) and Distributed (Telecom and Data Center) Grid Energy Storage systems initially leveraging Lithium Titanate Oxide (LTO) based large format battery technologies.

Developed new business sales opportunities for Grid connected "Energy Storage" systems using Lithium-Ion batteries designed for the Electric Vehicle market. Involved in strategic planning, developed and managed strategic partnerships, and developed marketing strategies to expand into new markets.

Defined new product opportunities, managed product development working as part of a cross-functional “Rapid Product Development” team, preparing strategic business plans, writing product specifications and driving new product launch strategies.

Managed a $3M sales territory which included direct sales, and support for over 50 channel partners, provided technical product training, made joint sales calls with partners, and conducted presentations on the National Electrical Code.