Steven Thai

Steven Thai Email and Phone Number

Head of Crisis Communications and Reputation Management | Yoga Instructor | Board Member, Issue Management Council | Equity and Inclusion Warrior @ Palo Alto Networks
Steven Thai's Location
Greater Minneapolis-St. Paul Area, United States, United States
About Steven Thai

Steven R. Thai is a communications leader with a career spanning high-profile roles in both the private and public sectors. He currently is the Head of Crisis Communications and Reputation Management at Palo Alto Networks, where he leads the organization’s global crisis communications and reputation management strategy. In this role, Steven is responsible for safeguarding the company’s reputation amid evolving cybersecurity threats, collaborating with executives and cross-functional teams to ensure the company’s brand remains resilient and trusted worldwide.Steven also serves as a board member of the Issue Management Council, where he contributes to advancing best practices in crisis, issues, and reputation management among professionals.Prior to joining Palo Alto Networks, Steven was the Global Crisis and Issues Communications Center of Excellence Leader at Cargill, where he developed and implemented strategies that enhanced Cargill’s global brand visibility and strengthened stakeholder engagement, with a focus on reputation management. His leadership was instrumental in navigating complex global communication challenges and safeguarding Cargill’s reputation during critical moments.Before Cargill, Steven held key communications roles, including a tenure at Uponor North America, where he oversaw corporate communications, and at Deloitte Services L.P. as a Public Relations Manager. At Deloitte, he supported the U.S. and Global Chief Marketing Officer, and led public relations for Deloitte Private, the Client Accelerator program for CMOs, and Deloitte Insights. He also served as interim public relations leader for Deloitte Tax LLP.Steven’s career began in public service, where he spent two years in the Obama Administration as a spokesperson at the U.S. Department of Energy. His political communications experience includes working for Minnesota Congressman Keith Ellison as interim finance and communications director, followed by a role in his Congressional office in Washington, D.C.Steven holds a Bachelor of Arts in Political Science from Luther College and a Master of Business Administration with a concentration in Marketing Leadership from Hamline University.In his personal time, you find Steven teaching Power Vinyasa Yoga and Yoga Sculpt in the Twin Cities and enjoys exploring new restaurants with his partner, Patrick. An avid bocce ball player, Steven competes in Twin Cities Stonewall Sports.Born and raised in Coon Rapids, Minnesota, Steven now resides in Minneapolis with his partner, four stepchildren, and their Siberian Husky, Arya.

Steven Thai's Current Company Details
Palo Alto Networks

Palo Alto Networks

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Head of Crisis Communications and Reputation Management | Yoga Instructor | Board Member, Issue Management Council | Equity and Inclusion Warrior
Steven Thai Work Experience Details
  • Palo Alto Networks
    Senior Manager, Global Crisis Communications And Reputation Management
    Palo Alto Networks Oct 2024 - Present
    Santa Clara, California, Us
    - Lead the global crisis communications and reputation management strategy for Palo Alto Networks, ensuring the company’s brand is protected and resilient against evolving cybersecurity threats. - Collaborate with C-suite executives, Risk and Resilience teams, and Information Security (InfoSec) to develop and execute crisis response plans for high-impact incidents. - Create and implement proactive reputation management initiatives to strengthen stakeholder trust and mitigate reputational risks. - Oversee external communications and media relations during crises, serving as a spokesperson and managing inquiries from global media outlets. - Develop and maintain crisis playbooks, tools, and frameworks to ensure consistent and effective crisis responses across international markets. - Provide strategic communications counsel to internal teams, ensuring alignment on messaging, risk mitigation, and reputation enhancement. - Lead post-crisis analysis and continuous improvement efforts to refine communication strategies and enhance crisis preparedness.
  • Issue Management Council
    Board Member
    Issue Management Council Jan 2024 - Present
    St Louis Park, Minnesota, Us
    • Co-chair the programming committee, leading planning for annual forums, member chats, webinars, and all programming activities.• Collaborated with committee and board members to develop engaging and informative content for Issue Management Council events.• Implemented innovative strategies to increase attendee engagement and satisfaction at events.
  • Corepower Yoga
    Yoga Instructor
    Corepower Yoga Oct 2017 - Oct 2024
    Denver, Co, Us
    500-RYT - Power Vinyasa50 hour - Trauma-Informed Yoga 50 hour - Yoga Sculpt
  • Cargill
    Senior Manager, Global Crisis And Issues Communications
    Cargill May 2023 - Aug 2024
    Wayzata, Minnesota, Us
    • Led and implemented a consistent best-in-class crisis communication approach across Cargill, coordinating with enterprise and functional business partners.• Implemented the first crisis and issues communications strategy for Cargill, preparing appropriate playbooks for efficient incident response.• Measured efficiency of strategies and continuously benchmarked in and outside of the industry to bring innovative approaches.• Advised executive leaders and domain authorities on issues response; developed and maintained the response strategy along with playbooks, statement library, toolkits, and related communication plans.• Partnered with government relations, corporate social responsibility, brand, law, human resources, the sustainability hub, and other functions to handle public policy issues.• Led the development and implementation of regular training and tabletop exercises across the organization, providing annual training for team members to build crisis response acumen and enhance Cargill’s reputation.• Developed and executed a global crisis strategy, leveraging agency resources to support the company's goals.• Served as the global communications team authority on cross-organization working groups to identify and manage organizational risk and map potential crises and impacts.
  • Cargill
    Public Relations And Incident Response Strategy And Standards, Senior Manager
    Cargill Apr 2022 - May 2023
    Wayzata, Minnesota, Us
    • Provided strategic leadership to Global Communications leaders and employees on external communications, including Media Relations and Social Media, along with crisis communications policies, procedures, and expertise.• Developed and implemented Cargill’s Crisis and Issues Communications Strategy.• Led media relations and issues response for Cargill’s Commercial Excellence and Food Service, along with leading North American Incident Response.• Co-led Cargill's in-house media training team.• Led capability development and training in external communications standards, practices, and processes for the Global Communications team.• Led the PR Agency Transformation, moving Cargill from over 70 PR agencies to two global network agencies to realize cost efficiencies, agency coordination, and streamlined message delivery.• Co-led the development of communications strategy, definition, and process and an operating model to reflect an integrated campaign approach.• Developed and defined strategic communications standards and practices for media relations and social media, including press materials, wire distributions, and media and spokesperson training guides.• Drove the implementation of standardization and continuous improvement for the Communications Projects & Standards domain.• Directed and facilitated sharing best practices in media relations and social media for the Communications Projects & Standards domain among the Communications function.• Championed efforts with other Global Communications teams globally to ensure standards and practices are implemented and executed successfully.• Partnered and collaborated with other leaders to develop and maintain an industry-leading Global Communications function.• Advised and provided coaching to develop an understanding of media relations, social media, and crisis communications policies and procedures throughout the Global Communication function.
  • Cargill
    Media Relations & Crisis Communications Standards, Manager
    Cargill Aug 2020 - Apr 2022
    Wayzata, Minnesota, Us
    • Provided strategic leadership to Global Communications leaders and employees on external communications, including Media Relations and Social Media, along with crisis communications policies, procedures, and expertise.• Developed and implemented Cargill’s Crisis and Issues Communications Strategy.• Led media relations and issues response for Cargill’s Commercial Excellence and Food Service, along with leading North American Incident Response.• Co-led Cargill's in-house media training team.• Led capability development and training in external communications standards, practices, and processes for the Global Communications team.• Led the PR Agency Transformation, moving Cargill from over 70 PR agencies to two global network agencies to realize cost efficiencies, agency coordination, and streamlined message delivery.• Co-led the development of communications strategy, definition, and process and an operating model to reflect an integrated campaign approach.• Developed and defined strategic communications standards and practices for media relations and social media, including press materials, wire distributions, and media and spokesperson training guides.• Drove the implementation of standardization and continuous improvement for the Communications Projects & Standards domain.• Directed and facilitated sharing best practices in media relations and social media for the Communications Projects & Standards domain among the Communications function.• Championed efforts with other Global Communications teams globally to ensure standards and practices are implemented and executed successfully.• Partnered and collaborated with other leaders to develop and maintain an industry-leading Global Communications function.• Advised and provided coaching to develop an understanding of media relations, social media, and crisis communications policies and procedures throughout the Global Communication function.
  • Uponor
    Corporate Communications Manager
    Uponor Apr 2019 - Jul 2020
    Helsinki, Helsinki, Fi
    • Integral part of the Corporate Communications team responsible for delivering strategic public relations, executive, and crisis/issues management communications.• Led a range of external communications activities that purposefully integrated the company's voice, brand standards, and industry leadership position to drive knowledge, connection, and behavior.• Led the development of enterprise messaging, managing relationships and workload of agency partners, fostering relationships with key media members, and developing communication materials for media relations, executive speaking engagements, and crisis/issues management initiatives.
  • Srt Crisis And Reputation Management Llc
    Principal Owner
    Srt Crisis And Reputation Management Llc Oct 2018 - Apr 2019
    • Marketing and communications strategic consultant for major medical device and insurance organizations along with supporting growing retail and fitness organizations.• Developed strategic marketing and communications plans for best practice implementation for clients along with supporting execution of strategy.
  • Deloitte
    Public Relations Manager
    Deloitte Jun 2016 - Oct 2018
    Worldwide, Oo
    • Public relations manager for Deloitte’s US and Global Chief Marketing Officer.• Led public relations for Deloitte’s cross-functional private companies business, serving mid-market ($10 million to $1 billion) and private companies.• Led public relations for Deloitte's Client Accelerator programs for CMOs, focusing on helping chief marketing officers solve some of their most complex challenges.• Led Public Relations for Deloitte Insights, the primary channel for Deloitte published thought leadership.• Developed and led Deloitte Public Relations Center of Excellence’s in-house media training program.• Developed and executed comprehensive public relations and communications programs to strategically position Deloitte in the marketplace.• Drove external reputational awareness for Deloitte by proactively pitching stories and positioning the firm, senior leadership, and other industry leaders as thought leaders on specific topics.• Enhanced and maintained relationships with key media contacts to help promote Deloitte’s activities, services, and accomplishments.• Managed an internal team of three, external agencies, and vendor resources.• Interim Public Relations Leader for Deloitte Tax LLP from May 2016 to October 2016 and was a manager on the team from October 2016 to February 2017.
  • Deloitte
    Marketing & Communications Leader, Deloitte Center For Government Insights
    Deloitte Oct 2014 - Jun 2016
    Worldwide, Oo
    • Responsible for developing dynamic and engaging messaging based on thought leadership that would resonate in the marketplace.• Led the creation of impactful marketing campaigns for the launches of each piece of thought leadership to create further brand reputation in the marketplace.• Led creative design for materials to be used with clients and the external marketplace, including execution, management, and best practices.• Led internal and external communications, including developing strategy, content, and deployment of best-practice messaging.• Media-trained Deloitte Thought Leaders and served as the point of contact for Public Sector and Higher Education thought leadership inquiries.• Managed creative and PR firm contract material for best practice development.• Proactively placed stories pertaining to Deloitte Public Sector Research and GovLab.• Developed dynamic social media content, including paid advertisement, to extend the reach of thought leadership.• Managed relationships with US Public Sector and Federal practices, US Communications and Government Relations/Public Affairs, Global Public Sector, and Deloitte member firms.• Led Public Relations for Deloitte's relationship with the MIT Media Lab, specifically the DataUSA project.
  • Victory Fund & Institute
    Press Secretary
    Victory Fund & Institute Feb 2014 - Aug 2014
    • Served as the primary channel for media inquiries about Victory programs and candidates.• Managed content creation and editorial review of all organizational communications, including marketing materials, event speeches, and publications such as Victory Magazine.• Acted as the final reviewer (editor, proofreader, and fact checker) for all publicly distributed materials.• Served as the spokesperson for the organization, developing, maintaining, and distributing appropriate message points on Victory programs, candidates, and officials.• Developed and maintained relationships with media and off-site production representatives.• Proactively placed stories about the organization, candidates, and officeholders, including drafting press releases and pitching stories.• Strategically increased readership of publications, social media, GayPolitics.com, attendance at events, and interest in the organization’s mission.• Managed promotional campaigns for candidates and programs.• Led efforts to develop outreach opportunities for the organization, building promotional partnerships with LGBT organizations and creating a presence at LGBT-related events.• Strategically planned communications efforts, including development of rapid response and crisis communications plans and frameworks.• Acted as communications/media consultant to Victory-endorsed candidates.• Conducted and performed media training for Victory candidates, executives, stakeholders, and staff.
  • U.S. Department Of Energy
    Spokesperson
    U.S. Department Of Energy Apr 2012 - Feb 2014
    Washington, Dc, Us
    • On-the-record spokesperson for the Office of Electrical Delivery and Energy Reliability, Office of Science, the Advanced Research Projects Agency – Energy (ARPA-E), DOE Support Offices (Office of the Chief Information Officer, Office of the Chief Financial Officer, Office of the Chief Human Capital Officer, Office of Management, Office of Economic Impact and Diversity, Office of the Inspector General, Office of the General Counsel, Tech Transfer Office).• Delivered successful communication strategies leveraging Department officials, media outreach, and digital communications to promote Administration policies.• Delivered successful communications strategies for energy delivery disruptions - Hurricane Issac and Sandy, Tropical Storm Karen, Northeast Blizzard 2013, Mid-Atlantic Derecho 2012, Ohio Valley & Mid-Atlantic Summer Storm 2012, and multiple Nor'easter winter storms.• Developed crisis communication plans for the Office of Electricity Delivery and Energy Reliability to respond to disaster situations.• Facilitated strategic and rapid response internal communication through the Office of Human Capital and Office of the Chief Information Officer.• Drafted and issued official statements on behalf of the Secretary, Deputy Secretary, and Assistant Secretaries.• Prepared Official Communications Reports for The White House, Secretary of Energy, and Department of Energy Officials.• Freedom of Information Act (FOIA) Officer for the Office of Public Affairs.• Mentorship Coordinator for the DOE/New Directions Alternative Program (Arlington County Public Schools) Mentorship Partnership
  • U.S. House Of Representatives
    Assistant To The Chief Of Staff And Communications Director - Keith Ellison (Mn-05)
    U.S. House Of Representatives May 2011 - Apr 2012
    Washington, Dc, Us
    - Wrote press releases and talking points; assisted legislative staff on policy – Civil Rights/Civil Liberties (including LGBT), Education, Foreign Affairs, Health Care, HIV/AIDS, Immigration, Judiciary, Transportation- Staff Representative for meetings, events and press availability- Scheduled and provided administrative support to the Chief of Staff and Director of Communications- Scheduled and provided executive support to the Representative as needed- Led or participated in meetings and briefings on legislative issues or current affairs
  • Keith Ellison For Congress
    Interim Communications Director And Finance Director
    Keith Ellison For Congress Sep 2011 - Nov 2011
    - Wrote press releases on multiple issues relating to opponents- Staff Representative for meetings, events and press availability- Organized high dollar fundraisers with 25 - 50 plus attendees, $5,000 - 15,000 raised - Organized events and coordinated with 4-6 principals with 250 plus attendees- Led or participated in meetings and briefings with campaign staff and party officials- Assisted Representative in communications, talking points, speech writing, social media updates, event staffing
  • One Campaign
    Regional College Organizer
    One Campaign Aug 2008 - May 2011
    Washington, D.C., Us
    - Recruited, maintained, and supported leaders on 25 college/university campuses - Support Regional Field Director with events, general outreach, state and federal lobbying on global poverty issues and increasing USAID funding/support- Attended ONE’s annual Power 100 Summit in 2008, 2009, 2010, 2011- Selected from 27,000 students for a trip to Kenya in 2009, 1 of 5 students selected to receive a better understanding of US Development AID
  • Target
    Executive Team Lead - Intern
    Target May 2010 - Aug 2010
    Minneapolis, Mn, Us
    - Learned the critical functions of store operations, including merchandising, guest service, inventory management, team member management, project management and corporate business model- Built rapport with team members from a leadership stand point while working on a project that addressed a business need
  • Iowa Democratic Party
    Obama Field Organizer
    Iowa Democratic Party Aug 2008 - Nov 2008
    Des Moines, Us
    - I was one of two field organizers for Winneshiek, Howard, and Chickasaw. I was mostly responsible for organizing Luther College to make sure that every student had the correct information to make an educated voting decision.- This position included 25 hours a week of in office work which included coordinating phone banking, field canvasses, volunteer opportunities, and election preparation.
  • Obama For America
    Student Intern
    Obama For America Aug 2007 - Jan 2008
    Chicago, Illinois, Us
    - I answered phones from prospective voters and volunteers. I also coordinated phone banking, and field canvassing.

Steven Thai Education Details

  • Luther College
    Luther College
    Political Science And Communications Studies
  • Hamline University
    Hamline University
    Marketing
  • Luther College
    Luther College
    Political Science

Frequently Asked Questions about Steven Thai

What company does Steven Thai work for?

Steven Thai works for Palo Alto Networks

What is Steven Thai's role at the current company?

Steven Thai's current role is Head of Crisis Communications and Reputation Management | Yoga Instructor | Board Member, Issue Management Council | Equity and Inclusion Warrior.

What schools did Steven Thai attend?

Steven Thai attended Luther College, Hamline University, Luther College.

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