Choosing software to run your business is expensive and time consuming – with disastrous consequences for picking the wrong vendors. Business owners and operators are left on their own to search for good options, read reliable reviews, understand complex pricing, schedule demos and determine who to choose. Through its expert buying guides and proprietary matching tools, B2B Reviews does this hard work for you by being a trusted third-party resource that quickly narrows down options and helps you find the best vendors. We’ve done the demos for you! We free up busy businesses so they can remain focused on growth. At the same time, vendors of B2B services must fiercely compete for new business and defend their market share. B2B Reviews helps qualified vendors reach their customer acquisition and reputation management goals by delivering highly qualified, predictable referral volume through our highly-trafficked marketplace. When the right users and creators of B2B software come together on B2B Reviews, everyone wins.

Senior PM for Matching tool. Which means end to end CRO, recommendation algorithm, cross-category recommendations, usability testing and more.

• Oversee production of resources for award-winning web site that helps seniors find places to live in retirement.• Manage cross-functional teams and multi-million dollar budget for newly acquired subsidiary• Instrumental in turning around troubled company post-acquisition: Converted senior housing directory into SaaS product for businesses targeting seniors; developed offerings such as review collection, reputation management, and performance marketing.• Conduct new customer development interviews to create client success and account management systems.• Leverage best practices to drive sales, including Salesforce.com CRM and Outreach.io.• Facilitate meetings with C-level executives as well as other management at Fortune 500 companies.• Created a multi-channel marketing approach to reach new audiences, including SEM, email, social.• Grew monthly recurring revenue by 7x in the first 6 months of acquisition.• Product-market fit led to hitting multiple business goals, including stretch total revenue (10x growth), gross profit (90%) and net profit (earned in year one).

• Developed and launched digital marketing plans for senior-focused website.• Developed content pipeline for consumer buyer guides, resulting in 50,000+ Page-1 rankings for a wide range of products of interest to retirees, such as finance, insurance, healthcare, and lifestyle products.

• Taught courses Principles of Marketing, Personal Selling, Marketing Research, Marketing Management, Internet Marketing, & Business Intelligence to students of well-known university.• Created course materials and taught 32 classes in 4 years; highly regarded by students.• Successfully taught courses while earning doctorate in business administration.• Delivered marketing lectures to undergraduate and graduate students in marketing foundations, digital marketing and marketing management• Developed learning objectives, created course content, facilitated learning in the classroom, and evaluated student performance.• Worked as a liaison between students and community businesses to develop real-life learning opportunities, such as a strategic marketing plan for the Pioneer Woman.

• Built marketing management business through strategic marketing plans, focusing on internet marketing, ecommerce and social media marketing.• Led digital marketing efforts for lawyers, doctors, and other professionals, enabling them to meet marketing goals.• Grew successful business via referrals from satisfied clients.• Collaborated with business executives to help reach their marketing objectives, such as hiring new employees, opening new professional practices, opening new retail locations.• Managed client projects ranging from market research to digital marketing and media buying.• Generated new revenue for clients by focusing on new customer acquisition and customer retention.