• Developed public relations strategies to elevate brand messaging and increase media coverage.• Led and managed an influencer marketing program, overseeing content creation and maintaining strong media relationships.• Achieved 50% Instagram following growth within the first month through strategic content planning and data-driven insights.

• Collaborated with a leading athletic wear brand to showcase fitness lifestyle and high-performance apparel.• Created authentic content to highlight brand's commitment to quality, innovation, and style.• Increased brand visibility and engagement through tailored Instagram content.• Featured in successful campaigns driving product awareness and sales across digital channels.

• Performed as a soloist in high-pressure environments, delivering captivating ice skatingperformances for audiences of over 4000+ guests per week, demonstrating exceptional consistency.• Managed a team of international ice skaters as Entertainment Company Manager, overseeingscheduling, communication, and performance coordination for a culturally diverse group.• Developed strong interpersonal and leadership skills fostering a collaborative, high-energy environment in a fast-paced, customer-focused setting.

• Managed social media platforms, created scheduled content posts on Buffer, engaged with customers, and ultimately helped drive innovation and internal production.• Facilitated contacts for product distribution and launch tour - the Building BUHZ Tour - developed a marketing strategy to coordinate with retail establishments all over the country pitching company concept and products.• Self-motivated remote opportunity that required decision-making skills and timely creation of content through multiple formats for all social media channels to drive engagement and deliver the correct tone and message of the company.

• Created and edited engaging social content to increase product conversion in launches.• Proficient in Adobe Lightroom, Instagram insights, trend research, and social planning.• Developed video content for @DoYouEven with up to 109K views per post, boosting following and engagement.

• Provided actionable market research insights to inform PR strategies and email marketing campaigns ensuring timely communication.• Developed and maintained comprehensive media lists, press kits, and media contacts and composed press releases and over 100 email marketing campaigns weekly to journalists ensuring maximum media coverage and brand visibility in major publications such as Paper Magazine, Complex, Rolling Stone, and Pitchfork.• Contributed to the promotion of artist Alus, “Money Dance” securing media placements contributing to 15+ million views on Youtube and increased social media engagement (183K+ Instagram followers, 100+ TikTok followers).

• Produced daily client reports, analyzing advertising value and media coverage, providing insights for optimization.• Conducted in-depth market research to support client campaigns identifying trends for high-profile clients such as Montblanc, Sanpellegrino, Sofitel, Peroni, Europcar, etc.• Created compelling press releases, product pitches, and written content for various channels, including social media, to elevate brand visibility, enhance media engagement, and strengthen public relations efforts.• Played a key role in planning and executing high-profile media events, collaborating with senior team members to brainstorm and implement innovative activations.

• Communicated with individuals effectively and professionally to recruit a personal client list of over 18 private lesson students. Choreographed individual and group, artistic and technical programs, for competitive figure skaters in the Pacific Northwest. Member of: Professional Skaters Association, Kingsgate Skating Club, United States Figure Skating Association, CER A Certified, Gold Level Moves in the Field, Gold Level Freeskate, Northwest Pacific Senior Regional Champion

Utilized interpersonal communication and organizational skills to negotiate and budget with Student Finance Board in order to gain funding for club events worth up to $2,000 per club event.Gained experience in event planning by facilitating and coordinating a multi-cultural dance battle bringing in 20 dancers from all around the Pacific Northwest and over 450 attendees, winning “Event of the Year 2014” at Seattle Pacific University. Developed marketing skills by networking with established dance organizations and instituting a social media campaign

Gained organizational skills by assembling content and grading assignments for two sections of the course in a timely manner. Obtained knowledge in diversity in appearance and cultures by researching content for course materials and arranging assignments for students that paralleled the numbers book chapters, popular issues, and in class PowerPoint content

Researched, scheduled interviews, and prioritized information to draft accurate journalistic articles on individuals and events for the features section, multitasking multiple stories in one week. Proposed ideas for new story topics on a weekly basis after reviewing events and important individuals on and off campus. Reviewed and corrected editor’s changes in a timely manner, and communicated with assigned photographers to the story

Developed project management and leadership skills by founding the Seattle Pacific University Her Campus Chapter, this included creating bi-weekly schedules for writers to meet deadlines in five mandatory sections, monitoring content and timing of social media updates, and communicating in a timely manner with the chapter advisorGained editorial skills by revising and developing content to layout and upload onto the Her Campus SPU Chapter website. Analyzed traffic on the website and reported to chapter advisor to communicate revisions and updates for the coming weeks. Designed and integrated trending fashion, popular culture, college issues, and upcoming stories into social media updates