Steven Sardelli Email & Phone Number

Los Angeles

Greater Los Angeles Area

Manage lead generation including email, phone, mobile, social media and display campaigns for several thousand clients - automotive, real-estate and other verticals.Establish and set road map for Media Products including Display, Retargeting, Geo-Fencing, Social Platforms and OTT/Video Advertising. Employ best practices and integration with all DSPs including AppNexus, Google Ads, Amazon and social platforms including Pinterest, Instagram.Oversee OTT advertising with Amazon Advertising.Create and enhance all client-facing interfaces/dashboards including writing road map and requirements in JIRA.Work with Sales on Top Tier clients in crafting digital marketing plans/proposals.Establish best practices and operational tools for the Ad Operations and Customer Care teams. Extensive analysis of network metrics including traffic and revenue. Suggest improvements based on statistical analyses, usage trends and best practices.

Oversaw team of business analysts focusing on maximizing profits and profit margins; reporting on financial and key performance metrics.Managed lead generation, social media and display campaigns for several thousand clients - automotive, real-estate and other verticalsEmployed best practices for all DSPs including ADX, AppNexus, Google Ads, FacebookCreated and enhance KPI dashboards including writing road map and requirements in JIRA.Oversaw the Ad Operations and Customer Care teams. Evaluated key network metrics including traffic and revenue. Suggest improvements based on statistical analyses and usage trends. Extensive testing using Google Analytics.Work closely with 100 of the leading automotive content providers and CRM companies.Oversee all aspects of digital display advertising including behavioral, contextual, channel specific, retargeting and geo fencing campaigns for over 500 small, medium and large companies/dealership/dealership groups.Have significant experience in the automotive marketing arena from concept to execution. Have worked with all major agencies, major networks/cable companies and brand protection companies on hundreds of display campaigns. Manage relationships with over 100 automotive and real estate content providers/data aggregators. Oversees the import and export of thousand of businesses data to ensure continuous lead flow as well as a competitive cost per lead, click and/or CPM. Also oversee the functionality and lead execution as well as integration with all major CRM companies for leads. Responsible for all business reporting, KPI and revenue projections using SQL. Evaluate, track and report site metrics including traffic and revenue. Suggest improvements based on statistical analyses and usage trends. Utilize the following website traffic analytic packages:, Google Analytics, Web Trends and Omniture.

Created a Vitamin & Supplement department with content and merchandise increasing sales of supplements by well over 50% over three years.Managed the marketing plan for Homepages.com, which resulted in a 15% increase in the customer base through viral marketing and an online contest. This increase came with a negligent customer acquisition cost and a 10% increase in sales.Executed a marketing and merchandising plan with Webvan.com which resulted in a 10% increase in sales, a 15% increase in gross margin dollars per order and capture of email addresses.Worked with stores and affiliates such as MSN, AOL and VISA to bolster sales and visibility of corporate brands. This accounted for a solid increase in profits.Developed & wrote creative briefs which when executed, created a sales lift of 20% and increased average order size.Oversaw and implemented integration of written content with merchandising, which increased sales by over 20% on PETsMART.com & affiliates.Worked with store merchandisers to best position PETsMART corporate brands increasing sales and profit margin by 20% and 10% respectively.Monitored the metrics using proprietary software to ensure success as well as a solid return on investment (ROI) on resources. Reported results to the COO.Took ownership of and accountability for the shopping experience including all aspects of user interface, product presentation and profit margin.