Steve Bell Email & Phone Number

Houston, Tx, Us

Houston, Tx, Us

Assisting companies in the petroleum industry with marketing, communications and branding strategies that improve shareholder value; advising marketing communications departments on their strategy, tactics and execution; educating financial firms on technical aspects and business trends of the oil and gas industry including hydraulic fracturing; competitive analysis; petroleum e-learning development.Clients include:Halliburton – Landmark; Dril-Quip, Inc.; Westwood Global Energy Group; Enverus; Highway9 Consulting; PetroEd Multimedia, Inc.; DuraSeal

Houston, Texas, Us

Developed and executed marketing, communications and branding strategies for Universal Pressure Pumping Inc. Repositioned mid-market Universal into a creative technical problem solver for customer well completion challenges. Created a content development strategy to push messaging aligning with the new brand position via multiple channels. Generated significantly increased media coverage and executive visibility.

Calgary, Alberta, Ca

Responsibility for leading demand generation efforts driving new opportunities and greater pipeline velocity.• Increased top-of-funnel prospects and maintained opportunity pipeline despite global oil crisis and pandemic through strategic marketing campaign consisting of whitepapers, webinars, podcasts, targeted trade and business editorial, blog posts and social media.• Produced two monthly webinars during WFH that generated more than 300 respondents and 200 live attendees, generating several new business opportunities.• Increased key social media audience nearly 20% in less than six months.Other responsibilities included:• Drive metric-driven marketing organization that deterministically meets sales and corporategoals.• Build and maintain sales enabling and marketing content including collateral, advertising, webcontent, presentations, email copy, case studies, and more.• Launch new products to market that meet adoption targets.• Monitor and research key markets to identify trends, pain points, and messaging.• Direct public relations activities related to media outreach, speaking engagements, pressreleases, and awards.• Oversee management and design of the corporate website and blog.• Own and ensure proper application of the corporate brand.• Provide organizational leadership in growth stage technology company.

Houston, Tx, Us

Created marketing and corporate communications role at Hi-Crush Inc., planning and managing a budget of $1 million to create marketing and advertising campaigns, strengthening and enhancing website and online presence through strategic development of messaging and content.Secured high-value placements and content opportunities while negotiating discounted rates with all marketing vendors and media partners to stretch budget spend.Created opportunities for involvement and engagement with industry and community organizations, leading to strengthened partnership with largest customer, representing more than 20% of company revenues.Successfully rebranded Hi-Crush Inc. in less than four months, developing new corporate persona and two new business unit brands while re-positioning two other business unit brands to create a congruent go-to-market function reflecting a reorganized structure.Lead marketing and communications strategies along with development and commercialization of new products and services.Primary responsibility for the overall branding and positioning of the company in the marketplace, including management and implementation of all corporate events and trade shows.Work closely with executive team to implement short- and long-term marketing goals in alliance with the company’s overall strategic objectives.Develop and execute all marketing and communications programs and campaigns with primary goals of brand awareness and enhancement, lead generation and revenue growth.Manage internal communications, and all media and public relations efforts.Early responsibility for all community relations, and responsibility for some investor communications, including C-corp conversion material; participant in quarterly earnings narrative development.Provide market intelligence input and trends to management and other functions, in coordination with corporate development, sales and operations.Continually monitor and assess competitive environment.

Houston, Texas, Us

• Developed content, campaigns and key messages that positioned company as the premier provider of science-based applications for the entire well construction process.• Increased website and social media traffic significantly for well construction group.• Developed and executed new product launch campaigns.• Developed and executed external webinars.• Influenced at least two software sales as a result of campaigns.• Developed and executed social media campaigns to target messages to specific audiences.• Renewed and managed case studies program to validate field successes of software technology.• Moderated technical session for Landmark innovation forum.• Developed strategy and content of major sales program for annual global sales meeting.• Market and customer segmentation.• Client revenue analysis.

Houston, Tx, Us

Responsible for global corporate marketing communications and brand strategy, including 4 business units.• Manage diverse team of internal/external PR, Web, design and creative personnel.• Develop key messaging and manage creation of multimedia, print and Web-based materials that significantly increased overall sales efforts. • Rebranded CARBO corporate to create a house of brands; created and launched new brand for consulting business after asset divestiture, StrataGen Engineering; rebranded new acquisition, Falcon Technologies.• Led overhaul and relaunch of corporate website; added two new branded sites.• Project managed development of 2009 and 2010 annual report.• Recognized with several awards for marketing communication programs despite small budget from organizations such as AMA, BMA and IABC, including BMA Best in Show in 2009 and prestigious BMA B2 international award in 2010.

Dublin, Ie

Managed wide variety of functions for drilling, formation evaluation and geoscience services product lines including media (editorial and advertising), message development and execution, thought leadership and collateral development, website content and multimedia.• Managed relationships with external firms and agencies (PR, media, research).• Co-managed new brand launch, Precision Energy Services, which led to acquisition by Weatherford International.

Gb

Assisted in development and implementation of Energy & Utilities (E&U) group’s global and theater communications initiatives, which focused on growing the firm’s business.• Executed marketing communications strategy to ensure maximum profile within industry, including media, key decision makers and internal stakeholders.• Managed content and ongoing development of E&U intranet and Internet sites; active contributor on initial site development and implementation team (intranet).• Led global and U.S. marketing projects and research-based initiatives, including development and subsequent internal/external launch of global research report on corporate value management and governance in the petroleum industry.

Houston, Texas, Us

Managed $2.3 million, B2B marketing communications budget for global product groups drilling services, drilling contractor and integrated project management, and North and South American geomarkets. Developed and executed two global product launch campaigns.

Houston, Tx, Us

Edited content on drilling, production and reservoir engineering; authored technical articles and “What’s New in Drilling” and “What’s New in Production” columns.

Houston, Tx, Us

Edited content on drilling, production and reservoir engineering; interviewed industry executives; authored many technical articles and “Technology Trends” column.

Houston, Texas, Us

Ran LWD/MWD jobs to optimize drilling and evaluate formations on directional wells offshore and horizontal wells onshore.