Brendan Stevens Email & Phone Number

Adelaide, South Australia, Australia

Team Leadership: Managed a team executing aggressive digital strategies across SEM, EDM, and digital ads, achieving a double digit YOY growth in D2C sales.Data-Driven Insights: Analysed market trends and customer needs to generate comprehensive reports, aiding in strategic decision-making at the board level.Digital Integration: Integrated D2C functions into a broader digital ecosystem, leveraging customer data for optimized sales and marketing campaigns, resulting in a 20% YOY… Show more Team Leadership: Managed a team executing aggressive digital strategies across SEM, EDM, and digital ads, achieving a double digit YOY growth in D2C sales.Data-Driven Insights: Analysed market trends and customer needs to generate comprehensive reports, aiding in strategic decision-making at the board level.Digital Integration: Integrated D2C functions into a broader digital ecosystem, leveraging customer data for optimized sales and marketing campaigns, resulting in a 20% YOY database growth. Show less

Adelaide, South Australia, Australia

Strategic Collaboration: Developed annual brand, product, and marketing strategies, supporting brand growth and achieving volume/sales targets; brands acquired by Might Craft Pty Ltd in June 2021.End-to-End Campaigns: Led NPD, product launches, and marketing tactics, successfully launching many new products annually.Partnership Management: Completed season sponsorships with major sports teams, generating $750K additional D2C revenue.

Adelaide, South Australia, Australia

Developed content strategies and activity calendar in line with communications objectives.Responsible for implementing the content strategy including briefing relevant agencies and suppliers.Develop and implement brand partner social media content plans, and prepare monthly social media insight reports for brand partners.Manage brand partner social media accounts and communities, coordinating video and photographic shoots for all purposes websites, social media… Show more Developed content strategies and activity calendar in line with communications objectives.Responsible for implementing the content strategy including briefing relevant agencies and suppliers.Develop and implement brand partner social media content plans, and prepare monthly social media insight reports for brand partners.Manage brand partner social media accounts and communities, coordinating video and photographic shoots for all purposes websites, social media, eDM.Coordinate paid digital & social media campaigns.Evaluate and recommend sponsorship opportunities in line with brand plans.Work collaboratively with the relevant Brand Marketing, National and Field Sales Teams teas to plan, develop and execute brand, category and customer led BTL and activation initiatives in alignment with the agreed activation calendar.Coordinate briefing materials and trade tools to support the execution of brand activity including:- Sales Briefing Documents- Brand assets, emersion & image resources (incl. POS Suites, tasting notes, logos, product shots etc.)Manage instant artwork requests from the Sales Teams via both Adobe Creative Suite and the Canva platform with pre-developed POS templates, ensuring compliance to brand and responsible marketing guidelines.Liaise with relevant brand teams to plan, develop and implement approved bespoke activations for key customers.Produce and identify content opportunities and develop a content calendar to ensure a constant supply of relevant content, engaging and shareable social media content showcasing the stories from Our Brands' products, ethos, team and community. This will include product launches, case studies, events and quirky promotional content. Show less

Adelaide

Accomplished General Manager with Strong Communication and Operations ExpertiseChanging 2010's legislation within Adelaide sparred a massive change in the CBD’s bar culture. Bank Street Social is one of the first small bars that was able to offer a high capacity, late trading and high standards. My capacity at Bank Street was all encompassing and required 24/7 attention.- Achieved seamless communication network involving directors, contractors, security, staff (up to 15… Show more Accomplished General Manager with Strong Communication and Operations ExpertiseChanging 2010's legislation within Adelaide sparred a massive change in the CBD’s bar culture. Bank Street Social is one of the first small bars that was able to offer a high capacity, late trading and high standards. My capacity at Bank Street was all encompassing and required 24/7 attention.- Achieved seamless communication network involving directors, contractors, security, staff (up to 15 members), and over 1000 nightly patrons during high-attendance nights.- Pioneered and executed innovative procedures for a startup business, driving streamlined operations and efficient business management.- Orchestrated high-profile events by collaborating with external stakeholders, booking touring artists, and implementing meticulous event logistics, enhancing the venue's reputation and customer base Show less

Adelaide, Australia

Clients included: The Hills Cider Co, Adelaide Hills Distillery, General Havelock Hotel, Ivy League & The Barking Dog Hotel On completion of desktop publishing major at university, my interest in design and visual communication was reignited. Through strategic networking, particularly within the hospitality sector, they established a robust client base, offering customised visual communication solutions.- Skilfully prospecting, pitching, and maintaining relationships with new… Show more Clients included: The Hills Cider Co, Adelaide Hills Distillery, General Havelock Hotel, Ivy League & The Barking Dog Hotel On completion of desktop publishing major at university, my interest in design and visual communication was reignited. Through strategic networking, particularly within the hospitality sector, they established a robust client base, offering customised visual communication solutions.- Skilfully prospecting, pitching, and maintaining relationships with new and existing clients- Expertly crafting campaign materials for small businesses, amplifying their visual presence- Demonstrating proficiency in the Adobe Creative Suite, coupled with basic HTML coding to build and manage websites Show less

Adelaide, Australia

The General Havelock Hotel is one of Adelaide’s premier hotels that has been an institution for young people for the last 20 years. This position required absolute full attention to detail as I was personally responsible not just for the profits, but being one of the most scrutinised hotels in Adelaide, liquor licensing conditions, the legal ramifications of the hotel, our patrons, the surrounding residential and Hutt St precinct areas.- Skilfully managed open lines of communication… Show more The General Havelock Hotel is one of Adelaide’s premier hotels that has been an institution for young people for the last 20 years. This position required absolute full attention to detail as I was personally responsible not just for the profits, but being one of the most scrutinised hotels in Adelaide, liquor licensing conditions, the legal ramifications of the hotel, our patrons, the surrounding residential and Hutt St precinct areas.- Skilfully managed open lines of communication within the entire complex, ensured smooth operations and coordinated efforts between general manager, management team, security, up to 40 staff members, and up to 700 patrons-Effectively engaged patrons through a combination of traditional media and social networking platforms. This comprehensive approach bolstered customer interactions and hotel visibility- Developed robust relationships with suppliers to streamline order processing and enhance promotional campaigns. This resulted in improved supply chain efficiency and enhanced marketing efforts. Show less

Adelaide, Australia

The Adelaide UniBar is a staple in the unilife of Adelaide University’s students. Our role as a licensed venue with the University grounds is to provide a safe and friendly haven for students. Taking a step back in my role at the UniBar has allowed me to observe and assist my venue manager with daily tasks. - Implementation new and existing training procedures relative to product knowledge and stock control to ensure venue is fully maintained at all times. - Provide a high level… Show more The Adelaide UniBar is a staple in the unilife of Adelaide University’s students. Our role as a licensed venue with the University grounds is to provide a safe and friendly haven for students. Taking a step back in my role at the UniBar has allowed me to observe and assist my venue manager with daily tasks. - Implementation new and existing training procedures relative to product knowledge and stock control to ensure venue is fully maintained at all times. - Provide a high level of service and assisting in daily operations that allow the venue to operate. Advise the general manager on the development of new product lines, including suggestions on lines to discontinue or introduce. - Assist with bookings, hosting, and liaising with tour artists. Developing rosters and prospecting new staff members when required Show less

Public Relations, Digital Design

Victorian Certificate Of Education