The Revenue Collective is a private, invitation-only community of sales and marketing executives at growth focussed companies.

The Winning by Design Ambassador Program connects like-minded go-to-market leaders who embrace the Revenue Architecture concept.It’s not easy to build a sustainable growth engine in SaaS. Revenue Architecture provides a structured, scientific approach, I believe many teams can benefit from 🔥 No more siloed sales / marketing / customer success🔥 No more different data depending on which team you talk to
🔥 No more struggling to figure out where to focus in order to hit revenue goalsI’m a Revenue Growth Architecture School Graduate (July 2021). I learned key skills, strategies, and scientific models that I’ve been applying for years now. 💡 Are you interested in Revenue Architecture too? Let's connect and discuss! 🤓

The Data Visualization Society aims to collect and establish best practices, fostering a community that supports members as they grow and develop data visualization skills.

As Marketing Director at IXON I was responsible for revenue enablement, including a number of different functions within the revenue team (see att. org chart). Our mission was to make it easier for buyers to buy, and for sellers to sell.We ended my first year with IXON at ca. 91% of our order entry target (hardware) and 130% of our bookings target (SaaS). Marketing contributed significantly with >50% of the closed-won deals coming through the website. Win rates were significantly higher when a Solution Engineer was involved.IXON has ambitious growth targets. In order to prepare the team for that growth, we had to strengthen some of the foundations:Revenue team- Introduced and shaped the concept of one revenue team.- Fostered a collaborative environment between functions and regions.- Better organization of 'change' leading to more stability and better buy-in.- Successfully implemented our account-based GTM (pivot from lead-gen)Solution Engineering- Introduced team targets and bonus compensation.- Refined job profiles and skill quadrants.- Developed SE engagement model.Marketing- Redesigned the marketing organization and introduced product marketing.- Refined job profiles and skill quadrants.- Introduced KPIs and targets for marketing.- Developed a message house.- Migration and optimization of the website (new messaging, new navigation).- Launched two newsletters and an event concept called CONNECT- Launched the first account-based campaignsRevenue Operations- Initiated RevOps for IXON with two FTEs- Migration to modern, flexible, and cost-effective marketing tools (HubSpot).- Designed and implemented a new data strategy (data quality 🚀).- Initiated monitoring process & data hygiene for sales (pipeline data).

During my initial three months at IXON, a significant organizational change occurred with the departure of our Sales Director. Despite the challenge this posed, I stepped into the breach to ensure continuity and stability within the sales department. Recognizing that my strengths lie in revenue operations rather than traditional sales management, I focused on optimizing processes and maximizing efficiency. Leveraging the expertise of our sales managers, I delegated responsibilities, allowing them to contribute their specialized knowledge and skills to build momentum until a new Sales Director was appointed. Here are some of the projects we did:- Adjusted regions for Account Managers in the Benelux and Italy sales organizations.- Increased focus in regions through target account lists and tiering.- Introduced individual targets and bonus compensation.- Structured training (quarterly sprints) and coaching (call recordings).- Refined job profiles and created skill quadrants for Account and Sales Managers - Implemented changes in the sales process (SPICED methodology, discovery).

- Responsible for Webs Marketing (people, process, technology)- Success measured on marketing-sourced revenue- Increased marketing-sourced revenue with +30% versus year-1- Sourced six figures in revenue through my own LinkedIn- Built out the product marketing function- Launched the Maak us Proud podcast (for the Manufacturing industry)

- Responsible for retention and expansion of B2B SaaS customers- Strategic consultant for B2B SaaS- Developed and launched ABM services for Webs- Success measured on Renewals, Expansion and NPS

Traditional ERP implementations take too long and cost too much. Myway's configuration wizard & pre-configured packages allow small businesses to set-up & configure Microsoft Business Central in under one hour instead of in two days. No coding. No consulting.The company was officially launched in January 2021. The focus was on building a strong foundation and set-up for future growth.- Define ICP, product positioning & messaging- Translate that into a website, using Hubspot CMS - Negotiate partnership with QBS

Powerblox offers the largest collection of apps for Microsoft Business Central, an ERP software for SMEs. The company was officially launched in January 2021. The focus was on building a strong foundation and set-up for future growth.- Define ICP, product positioning & messaging- Translate that into a website, using Hubspot CMS - Define content strategy & set up cadence- Run traction experiments

Datylon was launched in Feb 2020 and empowers people to design captivating charts without coding skills, both online (web app) and within Adobe Illustrator (plug-in).My responsibilities:• Define ICP, product positioning & messaging• Translate that into a website, using Hubspot CMS• Define content strategy & set up a cadence • Run traction experimentsMy personal highlights:• We successfully launched our product with 1000+ users in a few months• 350% avg. MoM increase in website traffic during first months after launch

Pro Alliance is a cloud-based application that gives retail and wholesale companies an easier way to manage their incoming shipments and handle issues faster. It automatically measures supplier performance and gives all stakeholders access to correct and real-time information. My responsibilities:- Product strategy and marketing- Funding and investor relations- Building and managing the teamMy personal highlights:• Going live with our software for the first time with real users• Exposing up to +20 million EUR combined in potential savings for customers• Raising 4 million EUR in funding• Winning the 2018 European Scale-Up of The Year Award for supply chain software

The Storch-Ciret Group is the market leader throughout Europe in the production and sale of high-quality painting tools for professional craftsmen and for the DIY sector.After my exit I kept an advisory role in order to ensure a smooth transition and support my successors.

My responsibilities:• Drive alignment between client-facing teams• Clean up tool stack and increase adoption • Revenue analytics & reporting• Set up ABM strategy for a new retail concept: Color Expert• Build and maintain contacts with current and prospective enterprise customersMy personal highlights:• Led successful integrations & cultural change• Grew revenue X25 in 6 years to become a local market leader• Increased gross margin with +10%

I have entrepreneurship flowing through my veins, which was brought to the surface when I joined a three-generation family wholesale business in the field of decoration. We were one of the four main players in the Benelux at the time with a customer base in Home Improvement Retail. My responsibilities:• Overseeing all budgets and operations• Defining and executing a new supply chain strategy for the company • Bringing focus to our strongest product range (painting tools) and negotiate stronger partnerships My personal highlights:• Reduced the amount of SKUs and liquidated the remaining stocks. This reduction led to significant cost savings, an increased gross margin and a drastic reduction in working capital (mostly inventory)• Grew our main partnership to 70%+ of total sales in painting tools (coming from 25%) in only 2 years time • Turned our ROS around from +/- break-even to 4% of net revenues and reduced short-term financial debt almost completely thanks to a stronger focus and better gross margins

My responsibilities:• Implementing a new ERP and accounting software (Briljant and Xpertm+ from Kluwer)• Designing new processes for financial controlling My personal highlights:• Reducing Average Days Delinquent (DDA) through stricter rules in financial controlling• Reducing the Days Sales Outstanding (DSO) by renegotiating payment terms with customers • Improving free cashflow and helped reduce short-term financing by 10%