Derek Stevens Email & Phone Number

Atlanta, Ga, Us

Strategic focus on bridging the gap between the (bio)pharmaceutical and biotechnology industry's therapeutic pipelines and genetic testing to deliver on the promise of personalized medicine.

Attending networking events to stay up-to-date with the latest marketing trends and technology.Researching industry leaders for meaningful insights that will improve return on investment/key performance indicators..Tracking industry trends by maintaining an active online presence.Participating in industry discussions to exchange best practices and share experiences.

Philadelphia, Pa

The Center for Applied Genomics (CAG) is a non-profit, "Center of Emphasis" for Children's Hospital of Philadelphia; an institution consistently ranked a top pediatric hospital in the United States. The lab focuses on bridging the gap between basic research and the development of therapeutics targeting primarily pediatric disease, while offering a comprehensive test menu of services from preconception carrier screening through adult-onset genetic disorders. As Director, New Business Development and Marketing, my focus is on growing the current client base by leveraging CAG expertise and its full suite of technologies to create customs solutions for clients seeking quality genetic services. Our customers represent every facet of healthcare; clinicians, researchers, pharmaceutical and biotechnology companies, and other genetics labs seeking complementary genetic testing services.

Atlanta, Ga

EGL Genetics, formerly Emory Genetics Laboratory (EGL), was a university-based, non-profit diagnostic laboratory. When I joined in 2013, the lab's marketing efforts were limited to a branded website and a conference calendar. I opened up all marketing channels, with a strong focus on eMarketing, social media, targeted campaigns, and an extensive library of clinical and patient resources. During this time, I led EGL through its first complete corporate rebranding and expanded my team from one to seven members. As we were a non-profit and therefore had tight budgets, it was necessary to do more with less and develop unique solutions to achieve marketing goals, while still be bottom-line focused. This was accomplished by developing concise goals and appropriate metrics to evaluate successes and determine the need for business and marketing plan adjustments.When I was brought on-board, EGL also didn't have a sales team or even a client list. I offered my extensive experience in sales to develop a CRM/CMS system, whereby we could track and manage client relationships. I also led efforts to identify, vet, and contract strategic partners to expand our commercial reach in the absence of a sales force. This also positioned me to take on operational responsibilities to streamline lab processes and improve client service levels such that they could compete with other laboratories. As Director of Product Development, I defined market need, developed business cases, created product positioning, and launched over 200 genetic tests, with greater focus on next generation and exome sequencing. This was particularly challenging in a fast-growing and increasingly more crowded marketplace.In 2015, I took a lead role in an investor process by providing a strategic business plan and corporate profile that resulted in the September 2015 partial acquisition by Eurofins Scientific. Post-acquisition, I led a team of marketing experts through a second complete corporate rebranding.

Atlanta, Ga

In this position, my team and I developed and executed a strategic brand plan to launch an epilepsy product. Some of the greatest challenges faced included literally dozens of competitors, educational gaps, and pricing.To overcome these challenges, we developed a unique brand identity that allowed the product to standout and then heavily supplemented it with resources to establish the brand and its manufacturer as a leader in educating on and treating the condition.I developed and executed a broad range of promotional tactics, including journal ads (print and digital), iPad sales aids, direct mail campaigns, email marketing, telemarketing, professional association materials, slide decks, websites, thought leader videos, managed care materials, training materials, and more. During my employment with Scout, I was promoted within 6 months of being hired and at 9 months, I was awarded employee of the trimester.

Atlanta, Ga

Shaw Science Partners provided me the opportunity to polish my skills in project management, in support of numerous product launches and products already on the market. In addition to growing and improving our digital team, with 20+ reports, I won more than two dozen industry awards, on behalf of my clients.I executed promotional tactics included thought leader videos, animations, professional association materials, slide decks, DVDs, webcasts, websites, and more.Within two years, my role as a project manager advanced to strategic account lead (VP, Account Director), in which I had overall responsibility for several key accounts, developing new business leads, and securing new business. I regularly exceed annual sales goals and was promoted three times while at Shaw.

Atlanta, Ga

I began my marketing career developing and executing certified medical education (CME) programs for physicians across a variety of disease states. During this time, I worked on several pre-launch products, both domestic and international. In this position, I leveraged my background in communications to support RFP responses and other new business development activities, I executed a number of professional association tactics, including live satellite symposia, enewsletters, webcasts, and slide decks.

Woburn, Ma

After completing my second Master's degree, I went to work for a small start-up biotech company. I was the lead assay developer for the company, specializing in assays designed to detech low levels of cellular proteins, from small sample volumes. In this position, I was also responsible for publishing and supporting new business development activities. While I was able to leverage a large part of my education and interests to perform the responsibilities required of this position, I was also not utilizing my background in communications to the fullest extent. It was for this reason, I chose to move into a marketing role.