Steven Seale Email and Phone Number
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Strongly focused on delivering business value, raising brand awareness and delivering more sales at a lower cost from innovative e-commerce solutions and digital marketing campaigns. An experienced and resourceful PPC professional and digital marketing strategist, e-commerce systems architect, and technical business analyst with two decades of real world, hands on experience. Working with many small, medium and fortune 500 companies in a variety of markets and industries, he has built a solid and results driven background in first page organic SEO/SEM, PPC campaign management, small to large scale e-commerce solution design, catalog best practices, content management and custom e-commerce feature development that engage shoppers and drive revenue.Steven is well published, an author of numerous online marketing journals, blogs and white papers as well as a top seller on Amazon books in the topic of “Being #1 on Google and Bing”. Steven has consistently delivered quantifiable, positive results to the bottom line with a focus on personal, team, campaign, project and systems performance excellence. Examples of recent project results achieved include the following:► Lead design and implementation of many e-commerce sites in many marketplaces► Earned many clients top of the first page organic positions in Google, Bing and Yahoo search results► Improved client Google page 'quality score' on average 20% resulting in a lower competitive CPC► Saved clients tens of thousands of dollars in Google, Bing and Facebook PPC advertising with innovative use of demographics, negative key words, fraudulent click detection and by lowering ad group CPC.► Implemented and managed double opt-in email marketing campaign systems with 10,000+ subscribers► Implemented and managed drip-marketing systems broadcasting 1800+ messages weeklySteven is personable, a quick learner, he is engaged, motivated, energetic and results driven. His broad, deep and well-rounded skill set helps today's on-line sales team succeed through innovative application of B2B and B2C e-commerce systems, proven online content management and online marketing strategies. With a solid track record of bridging gaps between sales, marketing, executive stakeholders, and digital advertising support resources, Steven is an e-commerce architect, SEO/SEM/PPC analyst, technical liaison, visionary, brand manager and ambassador in one package.
Fresh Commerce Systems
View- Website:
- freshsocialmedia.com
- Employees:
- 1
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Digital Marketing Manager And Ecommerce Systems ArchitectFresh Commerce SystemsNorcross, Ga, Us
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Digital Marketing Manager/Ecommerce Systems ArchitectFresh Commerce Systems Jul 2012 - PresentAtlanta
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Enterprise Architect / Digital Marketing Manager(Ecommerce)Fresh Commerce Systems Apr 2015 - Dec 2021Greater Atlanta AreaSTRATEGY: The primary role of the Enterprise Architect is to ensure that business, application, data and technology perspectives are in line with the IT technology, governance strategies, policies and standards. STANDARDS: Thought leader in creation, maintenance and management of IT architecture artifacts and lower level components utilizing TOGAF or similar frameworks. Ensure overall e-commerce architecture is maintained in a coherent manner and appropriate considerations given to security and data integrity. DELIVERY: Perform detailed client needs analysis for IT infrastructures, standards and road maps. Plan and design e-commerce solution architectures that satisfy client requirements. Lead, mitigate, manage risk and delivery for overall solution in a hands-on technical and delivery management role.DIGITAL MARKETING/SEO: Develop, implement, manage digital marketing campaigns improve organic search results via SEO, PPC program design and management, ad copywriting, traffic analysis, social media integration to expand brand reach, increase loyalty and awareness.CURRENT RESPONSIBILITIES★ Lead, facilitate activities to design, develop, maintain enterprise architecture (EA) road maps★ Technical mentor, implementation team lead for e-commerce projects★ Analyze, evaluate, develop strategic EA governance plans★ Share best practices, lessons learned and maintain the technical system architecture ★ Review objectives and constraints of solutions, determine conformance with EA road maps★ Identify and mitigate risks and impact on the enterprise and business operations★ Develop website traffic plans and create goals and benchmarks, analyze key Web traffic metrics★ Optimize website and social media channels for SEO as well as usability★ Partner with advertising and media specialists to increase marketing results★ Develop and implement A/B testing protocols and procedures★ Create and manage SEO/SEM strategies that produce 1st page organic search positions
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Enterprise Architect / Ecommerce (Contract)Delta Airlines Nov 2014 - Apr 2015Greater Atlanta AreaENVISION: Lead the overall solution vision for industry mandated all electronic ticketing operations infrastructure projects at Delta's world headquarters. Delta's data processing center is one of the world's largest and most complex infrastructures in the world. DESIGN SOLUTIONS: Steven worked directly with ticketing sales, marketing and line of business executives to lead the analysis, design and implementation of three mission critical electronic ticketing offerings: (1)total electronic ticketing, (2)infant e-ticketing, and (3)online re-shopping and re-pricing of fares.RESPONSIBILITIES★ IDENTIFY AND TRANSLATE system requirements into TOGAF architecture artifacts★ BUILD AND MAINTAIN necessary artifacts★ COLLABORATE with SME's, Directors, Project Managers, and Project Team members★ VALIDATE proposed architecture solutions ★ ENABLE TEAMS to prepare, provision and develop estimates, build and implementation plans★ WORK WITH internal and external resources as needed on architectural solutions★ DRIVE CONSENSUS on an architecture designs★ PROVIDE LEADERSHIP to the development team to insure the realization of that solutionACCOMPLISHMENTS► Collaborated with the Enterprise Architecture team for the creation of new referential patterns► Facilitated communications and feedback from cross-departmental engineering teams► Re-designed ticketing solutions leveraging existing enterprise infrastructure technologies► Collaborated with key business unit executives and technical SME's, to validate solutions► Enabled on-boarding of new technologies into the organization with innovative solution design► Worked with internal and external resources as needed on architectural solutions► Drove consensus on all project architecture designs► Provided thought leadership to delivery teams to insure implementation of solutions -
Enterprise Architect / Ecommerce Web DeveloperFresh Commerce Systems Jul 2012 - Nov 2014Greater Atlanta AreaANALYZE: Partner with client executive and business unit stakeholders, solution delivery managers, portfolio managers, sales and marketing teams to document business, functional and system requirements.ENGINEER & BUILD: Implement B2B and B2C e-commerce systems, payment systems, and ensure the solutions alignment with the IT technology road maps, marketing and sales organizations and business objectives.ACCOMPLISHMENTS► Designed, implemented, tested, and managed numerous e-commerce sites spanning many industries on a variety of e-commerce platforms for small and medium US based businesses.► Championed the introduction of three new e-commerce solution technology sets to the company thereby increasing the solution offerings from a single vendor (MIVA) to include BigCommerce, Shopify, and Amazon stores.► Visioned and implemented a new Google AdWords, Bing and Facebook PPC analysis and management services offering that resulted in an average 20% increase in monthly services billings.► Visioned and implemented a new e-commerce systems social media integration and management suite of services that resulted in an average 5% increase in monthly services billings.► Authored the e-book “The Ultimate Guide to Being Number one on Google” which is available through Amazon Online.► Published over a dozen white papers on e-commerce systems, customer retention, Google SEO, and the inner workings of Google AdWords and quality scores.
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Avp - Systems Analytics And AutomationSuntrust Bank Jan 2010 - Jul 2012Atlanta, GeorgiaDEVELOP STRATEGIC VISION: Worked with leadership and subject matter experts to build a holistic view of the strategy, processes, data and information technology assets for systems monitoring and automation. Ensured that systems technology was in alignment and linked business mission, strategy, and processes to the IT strategy and technology road map. Documented with multiple architectural models showing how the current and future needs will be met in an efficient, sustainable, agile, and adaptable manner.CHAMPION STANDARDS AND PROCESS: Operated across organizational and IT "silos" to drive standards and expose information assets and processes across the enterprise. Achieved the goal to deliver an architecture that supports the most efficient and secure IT environment meeting this company's business and regulatory compliance needs.ACCOMPLISHMENTS► Promoted to AVP to promote available monitoring and automation services to all internal business units, develop the skills of junior technical planners, raise departmental efficiency via processes improvement► Developed junior monitoring analysts and built a cohesive monitoring and automation services team► Championed the new monitoring and automation department services suite offerings► Performed cross departmental promotion of the enterprise systems monitoring and automation services to managers, directors, the CIO and principals in other business units► Significantly reduced documentation errors and man hours required to gather monitoring and automation requirements, increasing business units efficiency to more accurately express technical system requirements through development of an automated Monitoring and Automation Plan (MAP) requirements gathering software tool ► Reviewed post system fault reports and implement new monitoring services proactively addressing future failures for all core banking and finance systems potentially saving the bank millions of dollars in revenue losses and regulatory fines. -
Enterprise Architect (Soa/Esb)Sita 2005 - 2008Greater Atlanta AreaENVISION & BUILD: Worked with leadership and data center subject matter experts to build a holistic view of the strategy, processes, data and information assets for an enterprise Enterprise Service Buss (ESB) messaging system, an Oracle 9i to 10g migration and an open systems version of the lost baggage tracking system. Ensured that systems technology was in alignment and linked business mission, strategy, and processes to the IT strategy and technology road map. Documented with multiple architectural models showing how the current and future needs will be met in an efficient, sustainable, agile, and adaptable manner.CHAMPION STANDARDS AND PROCESS: Operated across organizational and IT "silos" to drive standards and expose information assets and processes across the enterprise. Achieved the goal to deliver an architecture that supports the most efficient and secure IT environment meeting this company's business and regulatory compliance needs.ACCOMPLISHMENTS► Led discovery and final resolution of critical application faults in a $1.5M open systems version of the company's primary lost baggage application service offering and re-launched the application realizing a 40% performance increase while slashing operating costs in half.► Cross departmental teaming with business unit Architecture teams to create a new Java-based zero-footprint terminal emulator application for 3,500 users in 90 days. This new application eliminated individual PC application updates saving $10K/mo. in IT operational costs.► Oracle 9i to 10g from outdated Sun Solaris Systems to IBM blade and Redhat w/o any databases going offline also delivering measurable increase in performance and storage efficiency. Saved IT budget in excess of $100K yr. in EOL server maintenance fees.► Design, vendor/solution selection, planning and implementation of first global SOA implementation. This allowed the company to eliminate the cost associated with running these services on the corporate mainframe. -
Enterprise Architect (Senior)Ibm 1997 - 2005ANALYZE: Partner with client executive and business unit stakeholders, solution delivery managers, portfolio managers, sales and marketing teams to document business, functional and system requirements.ENGINEER & BUILD: Implement operational, HR, manufacturing and e-commerce and payment systems, and ensure systems functional alignment with IT technology road maps, marketing and sales organizations and business unit objectives.CHAMPION STANDARDS AND PROCESS: Operated across organizational and IT "silos" to drive standards and expose information assets and processes across the enterprise. Achieved the goal to deliver an architecture that supports the most efficient and secure IT environment meeting this company's business and regulatory compliance needs.ACCOMPLISHMENTS► PROMOTION: Technical Architect to Sr. Enterprise Architect to mentor, train design and assist in marketing efforts IBM technologies to internal and external clients.► LEADERSHIP ROLE: Appointed to lead IBM’s Lotus Notes/Domino Technology and was given team members to develop into experts on these technologies.► LEADERSHIP ROLE: Led team that successfully implemented 50,000 mail users system at Bank South.► SUBJECT MATTER EXPERT: American Express ERP, training systems and prototype development.► ANALYSIS/DESIGN: Solutions Architect for Medtronic related to a major SAP/ERP project.► TESTING: Executed hundreds of test scripts to confirm application functionality for General Motors.► PLANNING: Constructed and documented the implementation plan for a total of 30,000 users system to be deployed over a 24 month period for the Walt Disney Company. -
Manager Pre-Sales EngineeringInacom Information Systems 1990 - 1995
Steven Seale Skills
Steven Seale Education Details
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Devry Institute Of Technology3.5
Frequently Asked Questions about Steven Seale
What company does Steven Seale work for?
Steven Seale works for Fresh Commerce Systems
What is Steven Seale's role at the current company?
Steven Seale's current role is Digital Marketing Manager and ECommerce Systems Architect.
What is Steven Seale's email address?
Steven Seale's email address is st****@****ems.com
What schools did Steven Seale attend?
Steven Seale attended Devry Institute Of Technology.
What are some of Steven Seale's interests?
Steven Seale has interest in Poverty Alleviation, Children.
What skills is Steven Seale known for?
Steven Seale has skills like Budgets, Vendor Management, It Service Management, It Strategy, Enterprise Architecture, Solution Architecture, Requirements Analysis, Unix, Crm, Disaster Recovery, Visio, It Management.
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