Marketing Director at On the Beach (OTB). OTB are one of the UK's leading online retailer of beach holidays, carrying over 1.5 million holidaymakers each year, they have been listed on the London Stock Exchange since 2015.Marketing Director responsible for brand marketing, creative development, customer services and sales.

Short-term consultancy role advising Stagecoach on their digital strategy, creating a road-map for performance channels, platforms, agencies and resource.Audited advised on PPC, Display, SEO, UX, CRO and CRM

Exec level director to private equity owned Shearings Leisure Group (SLG). SLG comprises of Shearings Holidays, Bay Hotels, Coast and Country Hotels and Country Living Hotels. • Marketing Director on Shearings board. Responsible for all Marketing, Digital and website development across holidays and hotel brands. • Lead a team of 32 across 3 locations, responsible for delivering a business plan of significant % growth to private equity shareholders • Managed a team covering, Brand Marketing (including TV), CRM, performance digital channels (including PPC, Social and SEO) and Website development (which also included analytics, CRO and UX)• Realigned and relaunched the brand, restructured the marketing department, redeveloped 3 websites • Successfully managed performance marketing channels including PPC and paid social in an extremely commercial results focused business

Marketing, digital and e-commerce director for Kuoni. Responsible for leading, developing and implementing the Kuoni marketing, digital marketing PR and e-commerce strategy to a demonstrable ROI.Part of the leadership team that managed the sale of Kuoni UK to Der Touristik.• Manage the Kuoni brand and lead marketing and digital marketing strategies across all channels: advertising, CRM, affiliate partnerships, social and mobile.• Manage the marketing communications for the retail network of 50 stores including partner stores and stores in John Lewis.• Manage the refinement and optimisation of digital platforms (websites and mobile) focusing on user experience, architecture and design layout to maximise multi-channel conversion.• Manage all marketing, media, digital and e-commerce.agencies.• Manage social media and content strategy, including video content strategy across YouTube.• Promote Marketing and Digital to the rest of the leadership team and to stakeholders throughout the business.

Responsible for leading, defining and delivering the Monarch Travel Group (Monarch and Cosmos Holidays) marketing strategy across ATL, digital, social, video content strategy PR and CRM.

Responsible for all Virgin Trains Digital and ATL Marketing. Strategic development of the Virgin Trains brand, website and customer communications ensuring delivery on brand and revenue targets.Responsible for management of creative and media agencies and leading a marketing team of seven:• Digital: Website content, affiliates, digital advertising, PPC, SEO.• Advertising and Partnerships: Production and development of ATL advertising.• Social Media: Strategy and development.• Brand and Marketing Services: Brand development and in-house designers.

Management of advertising, promotional and partnership strategies from brief and creative conception, through media or partner selection to launch, ensuring an integrated customer focussed approach with maximum return on investment.