Steven Sentosa work email
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Steven Sentosa personal email
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A Technology & Digital Enthusiast, Data-Geek, Google Analytics Certified Individual, and an Online Marketing Strategist with more than 7 years of in-depth experience in Digital, Retail, Agency, and E-commerce industries. Successfully helped companies to reach Rank #1 in Search Engines, increased company’s exposure and profitability through SEO, Display & Search Ads, and Lead Generation plans. A number-driven person who analyzed data for trends, anomalies, and opportunities. You can contact me at steven.sentosa@gmail.comSpecialties: Online Marketing Strategies; Google Analytics; Digital Asset Optimization (DAO), Search Engine Marketing (SEM); Search Engine Optimization (SEO); Lead Generations; Software and Web Development; Social Media Marketing.Technical Skills: Power Pivot, Google Analytics, Google Adwords, Facebook Business Manager, HasOffers, C# .Net, HTML, CSS, Adobe Photoshop, Adobe Premiere, Wordpress (CMS)
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DirectorSodachipsJakarta, Indonesia
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CtoGiladiskon Oct 2018 - PresentKebayoran Baru, Jakarta, IdWe are #1 shopping community in Indonesia.With more than 3M+ reach in social media & web, we help our users find the best deals on their daily necessities.- Bridge between Marketing/Business Team and Developer Team by translating business needs into technical specification with clear milestones, goals and deadlines- Maintain and manage active SCRUM cycle to keep track of project timeline and ensure high quality deliverables- Setup EC2 servers both for multiple development environment and establish CI/CD process to ensure streamline deployment & optimum server uptime- Maintain GIT code repository for all technical projects for a clear version history- Design database schema that performs well under pressure and, at the same time, is scalable- Optimize all technology stacks for efficiency and optimal cost -
DirectorFrontier May 2016 - Jul 2023Jakarta, North Jakarta, IdEmpowering best companies in Indonesia with confidence and customer trust.Serving Indonesian companies since 2007 with business data & market survey and acknowledging the best companies in Indonesia with Top Brand Award.Managing multiple tech projects to ensure on-time delivery and that they meet all the requirements that were set by the stakeholders. -
Co-Founder & Chief Digital OfficerHadiah.Me May 2016 - Oct 2018Building one of the largest eCommerce cashback platform in Indonesia.Drive more than 200K+ ecommerce transaction yearly (worth of IDR200B+) for major eCommerce players in Indonesia and help our users to save more than IDR5B on their transaction.Partners with major eCommerce players in Indonesia: Tokopedia, Lazada, Blibli, and many more. -
Digital AdvisorBridestory May 2016 - Nov 2016Jakarta, Id -
Head Of Digital MarketingBridestory Feb 2015 - Apr 2016Jakarta, IdManaging all Bridestory's digital marketing in Indonesia, Singapore, Philippines, Malaysia, and Australia.SEO:- Optimizing Google SERP for multiple ccTLD across 5 different markets- Conducting multi-tier backlinking strategy- Seting up on-page SEO optimization: structure, URL, crawler directives, on-page body text, sitemap, canonical, and Hreflang. - Monitoring domain health across 5 different ccTLD- Implementing SEO localization in multiple countries- Using few different SEO tools for analysis, reports, and monitoring: MOZ, ScreamingFrog, Ahrefs, and many others.PAID MEDIARunning a performance-based paid media campaign in 5 different countries. Campaign performance is measured by 2 main parameters: Cost per Lead and Cost per Install.Main channels being used: Google & Facebook.Our main approach in Google is that we are using both behavior and intent approach to capture and pre-qualify traffic...and our main approach in Facebook is that we are using advanced targeting and behavioral custom audience to laser-target who will see our adsWEB ANALYTICS:- Setting up and utilizing few different analytics platforms: Google Analytics, Mixpanel, Appsflyer.- Implementing Google Tag Manager for advanced tag managerment- Creating custom web analytics report- Retrieving data automatically using Google Aanlytics APIREPORTING:Creating overall Digital KPI Dashboard using Excel Spreadsheet using Power Pivot and Power View Add-on, so all digital marketing expenses are pulled in one file and we can do any type of KPI calculation and analysis in any time period (day/week/month/year) with any custom segmentation. -
Associate Digital Director - Search & AnalyticsHavas Media Jul 2013 - Jan 2015New York, Ny, UsOPERATIONMain areas (channels) that are being managed• Organic Search Campaign (SEO)• Paid Search Campaign (SEM)• Paid Social Media Campaign (mainly Facebook Ads)• Programmatic/Real-time Buying Platform (RTB)• Web Analytics (Google Analytics & Site Catalyst)• Campaign Dashboard and Reporting ADMIN & HIRING• Setting up an operation team to run Google, Social Media, and RTB campaigns.• Establish business process and procedure to manage invoices from vendors and to clients.• Manage several team that work in multiple countries: India, Singapore, IndonesiaBUSINESS• Responsible for achieving target P&L• Acquire new clients and businesses through a rigorous pitching process • Nurture current clients and upsell products & services to meet client's needs and company's target revenue.• Help clients to achieve their business objectives. This includes a detail insight analysis and business/media recommendation, with a clear KPI target, either it's a branding/awareness (Visits, Engagements, Views, Social Media Likes/Followers, or Time Spent) marketing or a performance marketing (Leads, Subscription, or Sales) TRAINING• Conduct internal training about Google's products and servicesCLIENTS• Banking: Citibank• Insurance: AIG, AXA• FMCG: Danone, Indofood• Electronics: LG, Philips• Automotive: Subaru• Technology: Kakao Talk • Airlines: Garuda Indonesia• Beauty & Care: Marrie France, Bella, Svenson, The Body & Face LabTotal yearly paid media budget being managed is close to $5,000,000. -
Sem And Campaign Analysis ManagerMultiply Indonesia Nov 2011 - May 2013• Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.• Produced monthly online marketing report to monitor KPI movements from all digital marketing assets and analyzed them for trends, anomalies, and opportunities.• Managed all digital campaigns with annual budget of more than $500,000 and increased the digital revenue by 75% with the total revenue of $12M annually, while maintaining excellent cost ratio.• Utilized re-targeting marketing strategies to increase site conversion rates by 300%.• Implemented Google Analytics with its various features (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting, Google APIs and Google Measurement Protocol) to track websites and mobile apps in 2 different countries.
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Seo/Ppc SpecialistAcitydiscount Sep 2010 - Aug 2011Atlanta, Ga, Us• Managing Google Adwords, Bing Ads and various CSE campaigns with more than $500,000 budget and $6M revenue per year.• Optimizing company's B2B e-commerce website (SEO) for better SERPs, speed, conversion rate and usability.• Monitoring brand awareness and alerts in Social Media channels (Facebook, Twitter) and overall Online presence.• Analyzing E-commerce traffic using Google Web Analytics. -
Online Community Manager (Short-Term Project)Nci Jun 2010 - Jul 2010Norcross, Ga, Us• Wrote 40 blog posts to promote different apartment communities and various hyper-local events • Optimized 20 websites for search engines using specific set of keywords• Monitored Facebook and Twitter accounts from 20 different apartment complexes using HootSuite -
College Mathematics InstructorPensacola Christian College Jan 2010 - May 2010Pensacola, Fl, Us• Taught College Algebra math to 90-100 students for 9 hours each week• Established Math Tutoring Program to provide students additional training outside class hours• Graded and evaluated students’ performances, assignments, and tests throughout the semester -
Resource ManagerPensacola Christian College Aug 2007 - Dec 2009Pensacola, Fl, Us• Developed and designed Microsoft Access database application to track work orders, tools inventory, purchases, and time sheets• Purchased lawn and garden supplies from various business vendors, e.g. Home Depot and Grainger• Monitored and inspected inventory supply and equipments in 3 branch offices -
Web Developer InternEnesis Group Jun 2008 - Jul 2008• Developed company’s official website using HTML and PHP• Updated company’s website information as needed• Troubleshot server and internal computer network problems
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Internet Marketing SpecialistAlright Then Llc Sep 2006 - Apr 2008• Produced metric-based online marketing performance report periodically • Managed Google Adwords campaigns: ad creation, price bid, A/B split test, budget control• Optimized websites based on researched keywords (successfully achieved #1 on SERP)• Generated 1500+ leads using Funneling Lead Generation Techniques• Managed Email Newsletter for 1500+ subscribers using Auto Response Plus• Conducted keyword research for a Costa Rica real estate company
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It TechnicianMilestone Technologies Jul 2006 - Sep 2006Fremont, California, Us• Listed computer's data, components and its future placement for company migration• De-installed and re-installed computers and servers for company migration• Provided post-migration support both for hardware or software issues -
Grounds Department Crew ChiefPensacola Christian College May 2003 - May 2006Pensacola, Fl, Us• Led a group of 4-5 people to do garden maintenance (mowing, edging, pruning, and cleaning)• Created weekly job schedule for Main Campus crew to complete lawn care duties• Monitored garden tools availability at the main office and two branch offices -
Lead Christmas DecoratorPensacola Christian College Aug 2004 - Dec 2005Pensacola, Fl, Us• Organized a group of four people to set Christmas lights all around campus in the specific place using specific design patterns• Decorated Christmas lights arrangement for PCC Christmas Light Concert
Steven Sentosa Skills
Steven Sentosa Education Details
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Pensacola Christian CollegeAccountings -
Pensacola Christian CollegeSoftware Engineering -
University Of IndonesiaComputer Science
Frequently Asked Questions about Steven Sentosa
What company does Steven Sentosa work for?
Steven Sentosa works for Sodachips
What is Steven Sentosa's role at the current company?
Steven Sentosa's current role is Director.
What is Steven Sentosa's email address?
Steven Sentosa's email address is st****@****ail.com
What schools did Steven Sentosa attend?
Steven Sentosa attended Pensacola Christian College, Pensacola Christian College, University Of Indonesia.
What are some of Steven Sentosa's interests?
Steven Sentosa has interest in Poverty Alleviation, Science And Technology, Education, Arts And Culture.
What skills is Steven Sentosa known for?
Steven Sentosa has skills like Online Marketing, Google Analytics, Html, Css, Seo, Social Media Marketing, Wordpress, Google Adwords, Ppc, Sem, Email Marketing, Lead Generation.
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