Steven Sentosa

Steven Sentosa Email and Phone Number

Director @ Sodachips
Jakarta, Indonesia
Steven Sentosa's Location
Jakarta, Jakarta, Indonesia, Indonesia
Steven Sentosa's Contact Details

Steven Sentosa work email

Steven Sentosa personal email

About Steven Sentosa

A Technology & Digital Enthusiast, Data-Geek, Google Analytics Certified Individual, and an Online Marketing Strategist with more than 7 years of in-depth experience in Digital, Retail, Agency, and E-commerce industries. Successfully helped companies to reach Rank #1 in Search Engines, increased company’s exposure and profitability through SEO, Display & Search Ads, and Lead Generation plans. A number-driven person who analyzed data for trends, anomalies, and opportunities. You can contact me at steven.sentosa@gmail.comSpecialties: Online Marketing Strategies; Google Analytics; Digital Asset Optimization (DAO), Search Engine Marketing (SEM); Search Engine Optimization (SEO); Lead Generations; Software and Web Development; Social Media Marketing.Technical Skills: Power Pivot, Google Analytics, Google Adwords, Facebook Business Manager, HasOffers, C# .Net, HTML, CSS, Adobe Photoshop, Adobe Premiere, Wordpress (CMS)

Steven Sentosa's Current Company Details
Sodachips

Sodachips

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Director
Jakarta, Indonesia
Steven Sentosa Work Experience Details
  • Sodachips
    Director
    Sodachips
    Jakarta, Indonesia
  • Giladiskon
    Cto
    Giladiskon Oct 2018 - Present
    Kebayoran Baru, Jakarta, Id
    We are #1 shopping community in Indonesia.With more than 3M+ reach in social media & web, we help our users find the best deals on their daily necessities.- Bridge between Marketing/Business Team and Developer Team by translating business needs into technical specification with clear milestones, goals and deadlines- Maintain and manage active SCRUM cycle to keep track of project timeline and ensure high quality deliverables- Setup EC2 servers both for multiple development environment and establish CI/CD process to ensure streamline deployment & optimum server uptime- Maintain GIT code repository for all technical projects for a clear version history- Design database schema that performs well under pressure and, at the same time, is scalable- Optimize all technology stacks for efficiency and optimal cost
  • Frontier
    Director
    Frontier May 2016 - Jul 2023
    Jakarta, North Jakarta, Id
    Empowering best companies in Indonesia with confidence and customer trust.Serving Indonesian companies since 2007 with business data & market survey and acknowledging the best companies in Indonesia with Top Brand Award.Managing multiple tech projects to ensure on-time delivery and that they meet all the requirements that were set by the stakeholders.
  • Hadiah.Me
    Co-Founder & Chief Digital Officer
    Hadiah.Me May 2016 - Oct 2018
    Building one of the largest eCommerce cashback platform in Indonesia.Drive more than 200K+ ecommerce transaction yearly (worth of IDR200B+) for major eCommerce players in Indonesia and help our users to save more than IDR5B on their transaction.Partners with major eCommerce players in Indonesia: Tokopedia, Lazada, Blibli, and many more.
  • Bridestory
    Digital Advisor
    Bridestory May 2016 - Nov 2016
    Jakarta, Id
  • Bridestory
    Head Of Digital Marketing
    Bridestory Feb 2015 - Apr 2016
    Jakarta, Id
    Managing all Bridestory's digital marketing in Indonesia, Singapore, Philippines, Malaysia, and Australia.SEO:- Optimizing Google SERP for multiple ccTLD across 5 different markets- Conducting multi-tier backlinking strategy- Seting up on-page SEO optimization: structure, URL, crawler directives, on-page body text, sitemap, canonical, and Hreflang. - Monitoring domain health across 5 different ccTLD- Implementing SEO localization in multiple countries- Using few different SEO tools for analysis, reports, and monitoring: MOZ, ScreamingFrog, Ahrefs, and many others.PAID MEDIARunning a performance-based paid media campaign in 5 different countries. Campaign performance is measured by 2 main parameters: Cost per Lead and Cost per Install.Main channels being used: Google & Facebook.Our main approach in Google is that we are using both behavior and intent approach to capture and pre-qualify traffic...and our main approach in Facebook is that we are using advanced targeting and behavioral custom audience to laser-target who will see our adsWEB ANALYTICS:- Setting up and utilizing few different analytics platforms: Google Analytics, Mixpanel, Appsflyer.- Implementing Google Tag Manager for advanced tag managerment- Creating custom web analytics report- Retrieving data automatically using Google Aanlytics APIREPORTING:Creating overall Digital KPI Dashboard using Excel Spreadsheet using Power Pivot and Power View Add-on, so all digital marketing expenses are pulled in one file and we can do any type of KPI calculation and analysis in any time period (day/week/month/year) with any custom segmentation.
  • Havas Media
    Associate Digital Director - Search & Analytics
    Havas Media Jul 2013 - Jan 2015
    New York, Ny, Us
    OPERATIONMain areas (channels) that are being managed• Organic Search Campaign (SEO)• Paid Search Campaign (SEM)• Paid Social Media Campaign (mainly Facebook Ads)• Programmatic/Real-time Buying Platform (RTB)• Web Analytics (Google Analytics & Site Catalyst)• Campaign Dashboard and Reporting ADMIN & HIRING• Setting up an operation team to run Google, Social Media, and RTB campaigns.• Establish business process and procedure to manage invoices from vendors and to clients.• Manage several team that work in multiple countries: India, Singapore, IndonesiaBUSINESS• Responsible for achieving target P&L• Acquire new clients and businesses through a rigorous pitching process • Nurture current clients and upsell products & services to meet client's needs and company's target revenue.• Help clients to achieve their business objectives. This includes a detail insight analysis and business/media recommendation, with a clear KPI target, either it's a branding/awareness (Visits, Engagements, Views, Social Media Likes/Followers, or Time Spent) marketing or a performance marketing (Leads, Subscription, or Sales) TRAINING• Conduct internal training about Google's products and servicesCLIENTS• Banking: Citibank• Insurance: AIG, AXA• FMCG: Danone, Indofood• Electronics: LG, Philips• Automotive: Subaru• Technology: Kakao Talk • Airlines: Garuda Indonesia• Beauty & Care: Marrie France, Bella, Svenson, The Body & Face LabTotal yearly paid media budget being managed is close to $5,000,000.
  • Multiply Indonesia
    Sem And Campaign Analysis Manager
    Multiply Indonesia Nov 2011 - May 2013
    • Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.• Produced monthly online marketing report to monitor KPI movements from all digital marketing assets and analyzed them for trends, anomalies, and opportunities.• Managed all digital campaigns with annual budget of more than $500,000 and increased the digital revenue by 75% with the total revenue of $12M annually, while maintaining excellent cost ratio.• Utilized re-targeting marketing strategies to increase site conversion rates by 300%.• Implemented Google Analytics with its various features (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting, Google APIs and Google Measurement Protocol) to track websites and mobile apps in 2 different countries.
  • Acitydiscount
    Seo/Ppc Specialist
    Acitydiscount Sep 2010 - Aug 2011
    Atlanta, Ga, Us
    • Managing Google Adwords, Bing Ads and various CSE campaigns with more than $500,000 budget and $6M revenue per year.• Optimizing company's B2B e-commerce website (SEO) for better SERPs, speed, conversion rate and usability.• Monitoring brand awareness and alerts in Social Media channels (Facebook, Twitter) and overall Online presence.• Analyzing E-commerce traffic using Google Web Analytics.
  • Nci
    Online Community Manager (Short-Term Project)
    Nci Jun 2010 - Jul 2010
    Norcross, Ga, Us
    • Wrote 40 blog posts to promote different apartment communities and various hyper-local events • Optimized 20 websites for search engines using specific set of keywords• Monitored Facebook and Twitter accounts from 20 different apartment complexes using HootSuite
  • Pensacola Christian College
    College Mathematics Instructor
    Pensacola Christian College Jan 2010 - May 2010
    Pensacola, Fl, Us
    • Taught College Algebra math to 90-100 students for 9 hours each week• Established Math Tutoring Program to provide students additional training outside class hours• Graded and evaluated students’ performances, assignments, and tests throughout the semester
  • Pensacola Christian College
    Resource Manager
    Pensacola Christian College Aug 2007 - Dec 2009
    Pensacola, Fl, Us
    • Developed and designed Microsoft Access database application to track work orders, tools inventory, purchases, and time sheets• Purchased lawn and garden supplies from various business vendors, e.g. Home Depot and Grainger• Monitored and inspected inventory supply and equipments in 3 branch offices
  • Enesis Group
    Web Developer Intern
    Enesis Group Jun 2008 - Jul 2008
    • Developed company’s official website using HTML and PHP• Updated company’s website information as needed• Troubleshot server and internal computer network problems
  • Alright Then Llc
    Internet Marketing Specialist
    Alright Then Llc Sep 2006 - Apr 2008
    • Produced metric-based online marketing performance report periodically • Managed Google Adwords campaigns: ad creation, price bid, A/B split test, budget control• Optimized websites based on researched keywords (successfully achieved #1 on SERP)• Generated 1500+ leads using Funneling Lead Generation Techniques• Managed Email Newsletter for 1500+ subscribers using Auto Response Plus• Conducted keyword research for a Costa Rica real estate company
  • Milestone Technologies
    It Technician
    Milestone Technologies Jul 2006 - Sep 2006
    Fremont, California, Us
    • Listed computer's data, components and its future placement for company migration• De-installed and re-installed computers and servers for company migration• Provided post-migration support both for hardware or software issues
  • Pensacola Christian College
    Grounds Department Crew Chief
    Pensacola Christian College May 2003 - May 2006
    Pensacola, Fl, Us
    • Led a group of 4-5 people to do garden maintenance (mowing, edging, pruning, and cleaning)• Created weekly job schedule for Main Campus crew to complete lawn care duties• Monitored garden tools availability at the main office and two branch offices
  • Pensacola Christian College
    Lead Christmas Decorator
    Pensacola Christian College Aug 2004 - Dec 2005
    Pensacola, Fl, Us
    • Organized a group of four people to set Christmas lights all around campus in the specific place using specific design patterns• Decorated Christmas lights arrangement for PCC Christmas Light Concert

Steven Sentosa Skills

Online Marketing Google Analytics Html Css Seo Social Media Marketing Wordpress Google Adwords Ppc Sem Email Marketing Lead Generation Social Media E Commerce Digital Marketing Online Advertising Web Analytics Marketing Strategy Advertising Marketing Analytics Strategy

Steven Sentosa Education Details

  • Pensacola Christian College
    Pensacola Christian College
    Accountings
  • Pensacola Christian College
    Pensacola Christian College
    Software Engineering
  • University Of Indonesia
    University Of Indonesia
    Computer Science

Frequently Asked Questions about Steven Sentosa

What company does Steven Sentosa work for?

Steven Sentosa works for Sodachips

What is Steven Sentosa's role at the current company?

Steven Sentosa's current role is Director.

What is Steven Sentosa's email address?

Steven Sentosa's email address is st****@****ail.com

What schools did Steven Sentosa attend?

Steven Sentosa attended Pensacola Christian College, Pensacola Christian College, University Of Indonesia.

What are some of Steven Sentosa's interests?

Steven Sentosa has interest in Poverty Alleviation, Science And Technology, Education, Arts And Culture.

What skills is Steven Sentosa known for?

Steven Sentosa has skills like Online Marketing, Google Analytics, Html, Css, Seo, Social Media Marketing, Wordpress, Google Adwords, Ppc, Sem, Email Marketing, Lead Generation.

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