Steven Sentosa Email & Phone Number

Jakarta, Indonesia

Kebayoran Baru, Jakarta, Id

We are #1 shopping community in Indonesia.With more than 3M+ reach in social media & web, we help our users find the best deals on their daily necessities.- Bridge between Marketing/Business Team and Developer Team by translating business needs into technical specification with clear milestones, goals and deadlines- Maintain and manage active SCRUM cycle to keep track of project timeline and ensure high quality deliverables- Setup EC2 servers both for multiple development environment and establish CI/CD process to ensure streamline deployment & optimum server uptime- Maintain GIT code repository for all technical projects for a clear version history- Design database schema that performs well under pressure and, at the same time, is scalable- Optimize all technology stacks for efficiency and optimal cost

Jakarta, North Jakarta, Id

Empowering best companies in Indonesia with confidence and customer trust.Serving Indonesian companies since 2007 with business data & market survey and acknowledging the best companies in Indonesia with Top Brand Award.Managing multiple tech projects to ensure on-time delivery and that they meet all the requirements that were set by the stakeholders.

Building one of the largest eCommerce cashback platform in Indonesia.Drive more than 200K+ ecommerce transaction yearly (worth of IDR200B+) for major eCommerce players in Indonesia and help our users to save more than IDR5B on their transaction.Partners with major eCommerce players in Indonesia: Tokopedia, Lazada, Blibli, and many more.

Jakarta, Id

Jakarta, Id

Managing all Bridestory's digital marketing in Indonesia, Singapore, Philippines, Malaysia, and Australia.SEO:- Optimizing Google SERP for multiple ccTLD across 5 different markets- Conducting multi-tier backlinking strategy- Seting up on-page SEO optimization: structure, URL, crawler directives, on-page body text, sitemap, canonical, and Hreflang. - Monitoring domain health across 5 different ccTLD- Implementing SEO localization in multiple countries- Using few different SEO tools for analysis, reports, and monitoring: MOZ, ScreamingFrog, Ahrefs, and many others.PAID MEDIARunning a performance-based paid media campaign in 5 different countries. Campaign performance is measured by 2 main parameters: Cost per Lead and Cost per Install.Main channels being used: Google & Facebook.Our main approach in Google is that we are using both behavior and intent approach to capture and pre-qualify traffic...and our main approach in Facebook is that we are using advanced targeting and behavioral custom audience to laser-target who will see our adsWEB ANALYTICS:- Setting up and utilizing few different analytics platforms: Google Analytics, Mixpanel, Appsflyer.- Implementing Google Tag Manager for advanced tag managerment- Creating custom web analytics report- Retrieving data automatically using Google Aanlytics APIREPORTING:Creating overall Digital KPI Dashboard using Excel Spreadsheet using Power Pivot and Power View Add-on, so all digital marketing expenses are pulled in one file and we can do any type of KPI calculation and analysis in any time period (day/week/month/year) with any custom segmentation.

New York, Ny, Us

OPERATIONMain areas (channels) that are being managed• Organic Search Campaign (SEO)• Paid Search Campaign (SEM)• Paid Social Media Campaign (mainly Facebook Ads)• Programmatic/Real-time Buying Platform (RTB)• Web Analytics (Google Analytics & Site Catalyst)• Campaign Dashboard and Reporting ADMIN & HIRING• Setting up an operation team to run Google, Social Media, and RTB campaigns.• Establish business process and procedure to manage invoices from vendors and to clients.• Manage several team that work in multiple countries: India, Singapore, IndonesiaBUSINESS• Responsible for achieving target P&L• Acquire new clients and businesses through a rigorous pitching process • Nurture current clients and upsell products & services to meet client's needs and company's target revenue.• Help clients to achieve their business objectives. This includes a detail insight analysis and business/media recommendation, with a clear KPI target, either it's a branding/awareness (Visits, Engagements, Views, Social Media Likes/Followers, or Time Spent) marketing or a performance marketing (Leads, Subscription, or Sales) TRAINING• Conduct internal training about Google's products and servicesCLIENTS• Banking: Citibank• Insurance: AIG, AXA• FMCG: Danone, Indofood• Electronics: LG, Philips• Automotive: Subaru• Technology: Kakao Talk • Airlines: Garuda Indonesia• Beauty & Care: Marrie France, Bella, Svenson, The Body & Face LabTotal yearly paid media budget being managed is close to $5,000,000.

• Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.• Produced monthly online marketing report to monitor KPI movements from all digital marketing assets and analyzed them for trends, anomalies, and opportunities.• Managed all digital campaigns with annual budget of more than $500,000 and increased the digital revenue by 75% with the total revenue of $12M annually, while maintaining excellent cost ratio.• Utilized re-targeting marketing strategies to increase site conversion rates by 300%.• Implemented Google Analytics with its various features (Ecommerce Tracking, Event Tracking, Goal Setup, Custom Reporting, Google APIs and Google Measurement Protocol) to track websites and mobile apps in 2 different countries.

Atlanta, Ga, Us

• Managing Google Adwords, Bing Ads and various CSE campaigns with more than $500,000 budget and $6M revenue per year.• Optimizing company's B2B e-commerce website (SEO) for better SERPs, speed, conversion rate and usability.• Monitoring brand awareness and alerts in Social Media channels (Facebook, Twitter) and overall Online presence.• Analyzing E-commerce traffic using Google Web Analytics.

Norcross, Ga, Us

• Wrote 40 blog posts to promote different apartment communities and various hyper-local events • Optimized 20 websites for search engines using specific set of keywords• Monitored Facebook and Twitter accounts from 20 different apartment complexes using HootSuite

Pensacola, Fl, Us

• Taught College Algebra math to 90-100 students for 9 hours each week• Established Math Tutoring Program to provide students additional training outside class hours• Graded and evaluated students’ performances, assignments, and tests throughout the semester

Pensacola, Fl, Us

• Developed and designed Microsoft Access database application to track work orders, tools inventory, purchases, and time sheets• Purchased lawn and garden supplies from various business vendors, e.g. Home Depot and Grainger• Monitored and inspected inventory supply and equipments in 3 branch offices

• Developed company’s official website using HTML and PHP• Updated company’s website information as needed• Troubleshot server and internal computer network problems

• Produced metric-based online marketing performance report periodically • Managed Google Adwords campaigns: ad creation, price bid, A/B split test, budget control• Optimized websites based on researched keywords (successfully achieved #1 on SERP)• Generated 1500+ leads using Funneling Lead Generation Techniques• Managed Email Newsletter for 1500+ subscribers using Auto Response Plus• Conducted keyword research for a Costa Rica real estate company

Fremont, California, Us

• Listed computer's data, components and its future placement for company migration• De-installed and re-installed computers and servers for company migration• Provided post-migration support both for hardware or software issues

Pensacola, Fl, Us

• Led a group of 4-5 people to do garden maintenance (mowing, edging, pruning, and cleaning)• Created weekly job schedule for Main Campus crew to complete lawn care duties• Monitored garden tools availability at the main office and two branch offices

Pensacola, Fl, Us

• Organized a group of four people to set Christmas lights all around campus in the specific place using specific design patterns• Decorated Christmas lights arrangement for PCC Christmas Light Concert

Mba, Business Management, Finances, Accountings

B.S., Computer Science, Software Engineering

Computer Science