Manage all social media marketing efforts for clients in various industries.Create and implement paid advertising campaigns on Facebook to drive leads to clients for specific specials and services.Conduct split testing to determine most profitable campaign for maximum results at lowest advertising costs.Develop and implement training programs for employees to help them understand the various aspects of internet marketing for small local businesses. Create WordPress sites specifically for local business with a focus on achieving high local search engine rankings to drive leadsTrain clients on how to better interact with leads to increase conversions.

Market penetration and growthCreate sales and marketing strategies for quick results in a seasonal environmentClassroom and in field training of new sales repsContinuing education of current sales forceCreation of printed marketing material and customer contracts

Redeveloped and managed all company marketing efforts Worked closely with sales reps to design focused marketing campaigns to meet individual client needs Created and deployed advertisements and specials designed to maintain a high level of company presence Collaborated with vendors to bring awareness of new product offerings through multiple promotion channels and targeted campaignsUpdated and maintained company websitesSelected Achievements:Developed and launched an E-Commerce based web site that targeted a nation wide client base to broaden our territory and increase individual salesCreated email marketing campaigns that increased company visibility and grew current customer sales by 10%Implemented Customer Relations Management system to track sales rep and pipeline progress resulting in 20% increase in sales and customer retention Guided sales reps with target based approaches to enter new markets and grow client base using company branded product education materials which increased new business sales by 10% in 2010Provided basic IT support to end users and worked with IT Solutions provider to solve network and program issues

Managed personal and team pipeline, including key account management, customer relationship development, partner negotiations, and loan closings Worked on Sr. Loan Officer team to manage total Branch Pipeline and ProductionConducted Multiple Training Classes for Loan Officers and Real Estate Agents in Sales and MarketingNegotiated and structured new relationship alliances with referral sources including agents, builders, and closing attorneys Managed team of loan processors, underwriters, and loan officer assistantsConsulted homebuyers throughout loan process from pre-qualification to closingSelected Achievements:Instrumental in complete turnaround of under-performing sales team; part of a dual effort in increasing branch production and meeting monthly quotas at HomeBancAwarded Top Branch production 6 times in first year as a Loan Officer and consistently in top 20 for the companyMet or exceeded all production thresholds, averaging more than $1Million in monthly closed loansCreated a team approach that achieved branch domination in acquiring builder, agent, and banking alliancesAt Open Door Mortgage served as Director of Sales/Operations, hiring and managing all loan officers and increasing company sales by 75%Successfully negotiated a top lender alliance with one of the largest builder accounts for the southern branch of Opteum Mortgage resulting in $1.5 Million additional closed loans monthly