• Developed partnerships with Salesforce and Adobe• Built Customer Experience and Technology function using bootstrapping and intra-preneurship approaches.• Created toolkits, processes and frameworks for Digital Transformation to scale functions• Articulated and implemented a vision around 3 key pillars - Team Development, Culture Development and Client Development• Led and was executive sponsor on various Digital Transformation Programmes within Governmental, Automotive, Hospitality, FMCG/PHARMA, Gaming, Logistics, etc..• Worked through teams to implement Transformation visions for clients by ensuring change management, SOPs, Process Enhancement, Interdepartmental Collaboration, Automation, Tech Infrastructure and Business Intelligence all came together

Currently oversee the digital media & digital transformation business across Digitas & pGSK working accross ( Hospitality, Real Estate, Automotive, Telco, FMCG, Business Consultancy, Pharma, Financial Services)• Set overall vision for the digital function within the business• Fostered a data driven way of working across the digital function• Negotiated and implemented joint business plans with key partners • Ensuring standardization of the digital product across the cluster while delivering excellence across strategies and plans • Rolled out strategies across key channel types (programmatic, search, video, display, CRM & eCommerce) • Oversaw data-lake creation, reporting, AI driven analytics & reporting across the business

Oversaw digital activity across the Johnson & Johnson portfolio in Africa, Middle East & Turkey • Negotiated and implemented joint business plans with key partners • Creation of cluster processes ways of working and integration • Ensuring standardization of the digital product across the cluster while delivering excellence across strategies and plans • Rolled out strategies across key channel types (programmatic, video, display, search & eCommerce) • Oversaw reporting and analytics reporting across the cluster •Co-launched in-house econometrics with the data department, driving new thinking that focuses on ROAS and media mix planning optimization •Launched and integrated new digital tech for advanced executions and measurement (ex. https://goo.gl/o4rzM7)

handled MENA sales and operations for BeOn, AOL's video syndication technology. • Created Bespoke solutions for clients to hyperdistribute their video content• Provided creative consultancy to clients using AI technology to measure success• Led the roadshow to introduce the product to the region • Positioned the technology as an integral tool to leverage while distributing branded content

Handled a portfolio of 4 Websites: Arabia.Eurosport.com, Altibbi.com, Chababs.com, Sabq.org. Portfolio consisted of relatively unestablished sites in the region. All sites became successes stories and grew to become a substantial portion of the company’s revenue stream.• Led 4 roadshows to introduce and justify the use of the sites to digital marketing professionals• Commercialized inventory and content on several fronts• Conducted competitive reviews to better position the sites for success• Advised in redesigning the sites for optimal user experience• Created new digital offerings to differentiate and grow the earnings potential of the sites

Designed, developed and published 2 websites focusing on interesting methods of educating the masses. Led content creation, partnership implementation and commercialization of the aforementioned sites.• Led development on two fronts which are browsers and other business partnerships• Analyzed current banking regulatory rules coming into play such as FATCA & Basel III• Wrote guides to personal finance & linked them to banking products• Created banking satisfaction & comparison platform• Partnered with Google Adsense to commercialize sites

Focused on acquiring distribution rights and launching of new products in key markets with the ultimate goal of diversifying the Sovereign’s business offering while growing revenue. • Led negotiations and successfully signed products in 3 key markets. • Managed account relations between Sovereign International and new distributors• Developed market deployment strategies in new markets

Managed a team to complete strategic due diligence and valuation tasks for the sale of a four star hotel in Beirut, Lebanon. Led a team to create due diligence encompassing target: activity definition/ history, market assessment, competitive dynamics and performance outlook. Also valued the target. Liaised with hotel seller and managed sales pitches to potential buyers.

Worked in Sales and Product Placement for the launch of new educational gaming software products. Successfully increased sales of the product and outsold all other points of sales during launch of the product.• Managed a point of sale (POS), which achieved highest sale volume during the holiday launch of a new product.