Recruited by the CEO to create an integrated plan to leverage a 100K song catalog across the fan experience. •16x Revenue Boost – I built a best practices digital department that leveraged content, partnerships, and artist relationships. •Digital Marketing Campaigns – I maximized exposure, awareness, and streams of new and established artists across all key digital music platforms using digital tools including videos, presentations, and analytics. •Negotiation – Closed deals with partners including Peloton, Meta, TikTok, Spotify, and Apple.

Oversaw and implemented the strategic vision to develop a niche music digital streaming brand. Reported to the CEO.•Strategic Direction – Created a viable niche streaming brand by testing, launching, and activating campaigns. •Project Management – Led offshore Development and Customer Support teams to create excellence.•Cross-Functional Leadership – Partnered internally and externally to build business initiatives

Paused career to focus on the adoption of my daughter.

VICE PRESIDENT, MARKETING, Decca Label | VICE PRESIDENT, DIGITAL, Universal Classics Group Providing strategic and people leadership in a quickly evolving industry during the transition to digital streaming. •Leadership - I was a member of the core team that led the organization through two mergers.•Digital Expertise – Spearheaded a global music digitization and metadata best practices strategy that heavily influenced industry standards. •Integrated Marketing – Built brand and business revenue including high-profile projects for Andrea Bocelli, Luciano Pavarotti, Sting, Elton John, U2, and multiple Grammy™ and Oscar™ winning soundtracks.•Change Agent – Pre-empted emerging consumer behaviors by initiating digital partnerships to capture the transition to music downloads. Key partnerships included iTunes and PBS. •Team Management – I managed my team to grow digital results to represent 50% of company new release sales. SENIOR DIRECTOR, DIGITAL, Universal Classics & Jazz | PRODUCT MANAGER, Universal Classics & Jazz• I created and managed the company’s first Direct to Consumer website.