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Steven Slasten Email & Phone Number

Senior Director of Marketing at Roofstock
Location: San Francisco, California, United States 10 work roles 2 schools
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Current company
Roofstock
Role
Senior Director of Marketing
Location
San Francisco, California, United States
Company size
388 employees

Who is Steven Slasten? Overview

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Quick answer

Steven Slasten is listed as Senior Director of Marketing at Roofstock, a company with 388 employees, based in San Francisco, California, United States. AeroLeads shows a matched LinkedIn profile for Steven Slasten.

Steven Slasten previously worked as Marketing Director at Mynd and Director, Demand Generation at Mynd. Steven Slasten holds Bachelor Of Arts (Ba), Advertising; Bachelor Of Arts (Ba), Communications from University Of San Francisco.

Company email context

Email format at Roofstock

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Roofstock

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Profile bio

About Steven Slasten

Strategic marketer passionate about linking business objectives to innovative marketing programs to drive new customer acquisition, consumer engagement and loyalty for pre-IPO venture-backed B2B and B2C tech companies.I've directly owned or managed teams responsible for:- Lifecycle/Demand gen marketing: cross-channel campaigns to nurture and reactivate leads and customers and promote upsell and cross-sell opportunities- Growth marketing: paid, organic and earned channels- Product marketing: messaging development and implementation, persona development and activation, GTM strategies - Marketing operations: implementation and management of marketing automation (Marketo), CRM (SFDC) and ESPs (Iterable), lead routing, lead scoring, database management, martech stack ownership- ABM: shift to ABM strategy, development of TAMs, ICPS and account lists, strategic campaign development, funnel reporting- Strategic event and experiential marketing: tradeshows, roadshows, hackathons, and surprise and delight initiatives - Partner marketing: strategic GTM programs, co-marketing- GTM and new marketing launches- PR- Content marketing- Website management and landing page development and testing

Current workplace

Steven Slasten's current company

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Roofstock
Roofstock
Senior Director of Marketing
San Francisco, CA, US
Website
roofstock.com
Employees
388
AeroLeads page
Company profile
View company profile Email format
10 roles

Steven Slasten work experience

A career timeline built from the work history available for this profile.

Senior Director Of Marketing

Roofstock

San Francisco, CA, US

Marketing Director

Current
Mynd

Oakland, California, US

Mar 2022 - Present

Director, Demand Generation

Mynd

Oakland, California, US

Jan 2021 - Mar 2022

Senior Manager, Demand Generation

Mynd

Oakland, California, US

Nov 2018 - Jan 2021

Senior Manager, Demand Generation

Rentlytics

San Francisco, CA, US

  • Exit: Acquired by RealPageReporting to the VP of Marketing and Sales responsible for all facets of demand generation at Rentlytics including account based marketing strategy, campaign development and execution.
  • Doubled both marketing sourced pipeline and revenue YOY
  • Responsible for Martech stack including implementing marketing automation (Marketo) and serving as interim SalesForce administrator
  • Implemented account based marketing strategy including leading a cross-departmental initiative to build Rentlytics’ ideal customer profile (ICP) and personas, planning and executing ABM campaigns in addition to inbound.
  • Created and manage all aspects of marketing operations including lead scoring, email nurturing, program creation/management, database management and reporting, email marketing and landing pages
  • Hired, trained and managed SDR/BDR team including metrics, SFDC processes, outbound prospecting strategies, and campaign follow-up
Mar 2017 - Oct 2018

Demand Generation Manager

Redowl Analytics
  • Exit: Acquired by ForcepointReporting to the VP of Marketing responsible for all facets of demand generation at RedOwl from account based marketing strategy to driving and maintaining a growing pipeline and revenue.
  • Grow marketing sourced pipeline from $1M to $7M in 2016
  • Increase marketable database size by 3x in 2016
  • Develop and oversee lead nurture program including lead scoring, email marketing and sales follow-up processes.
  • Develop multichannel account based marketing strategy
  • Implement and rollout ABM tool Engagio to wider sales and marketing organization
Jun 2016 - Mar 2017

Demand Generation Manager

Sparkpost

Columbia, Maryland, US

  • Spearhead demand generation campaigns including direct mail, tradeshows and webinars:
  • Develop outreach campaigns and lead generation strategies against various marketing segments
  • Work closely with marketing and sales leadership to develop and manage international event calendar and develop brand awareness among different target audience segments
  • Drive partner marketing growth with innovative direct mail programs, event strategy and webinars
  • Daily use of Marketo and Salesforce for program creation and execution, lead scoring, landing page creation, form generation and email campaign creation and deployment
  • Responsible for allocating yearly budget across various marketing channels and defining campaign measures and metrics
Aug 2015 - May 2016

Marketing Specialist

Sparkpost

Columbia, Maryland, US

  • Responsible for demand generation campaigns including direct mail, tradeshows and webinars:
  • Developed rollout of event presence for new products including messaging, call scripts, event schedule, and community development
  • Grew webinar registration 3X in one year period
  • Grew tradeshow generated leads 2X in one year period
  • Managed direct mail programs that led to millions in revenue
May 2014 - Aug 2015

Marketing Coordinator

Message Systems

San Francisco, California, US

  • Active marketing support, inclusive of:
  • Market research
  • Event calendaring
  • Competitive landscape analysis
  • Industry analysis (SIC/NAICS codes)
  • Venue research
Jan 2013 - May 2014
Team & coworkers

Colleagues at Roofstock

Other employees you can reach at roofstock.com. View company contacts for 388 employees →

DB Dana Bissell Dana Bissell Colleague at RoofstockLake Orion, Michigan, United States, United States View → VC Vanessa Carman Vanessa Carman Colleague at RoofstockGreater Clarksville Area, United States View → PS Patricia Stephens Patricia Stephens Colleague at RoofstockWimauma, Florida, United States, United States View → VK Vadim Kostenko Vadim Kostenko Colleague at RoofstockUnited States, United States View → SR Sandy Ramirez Sandy Ramirez Colleague at RoofstockPearland, Texas, United States, United States View → AF Anthony Forte Anthony Forte Colleague at RoofstockNew York City Metropolitan Area, United States View → DS Dawa Sherpa Dawa Sherpa Colleague at RoofstockArvada, Colorado, United States, United States View → TA Tenile A. Tenile A. Colleague at RoofstockMesquite, Texas, United States, United States View → SR Stephen Rios Stephen Rios Colleague at RoofstockSachse, Texas, United States, United States View → DV Derk Varner Derk Varner Colleague at RoofstockSt Clair, Missouri, United States, United States View →
2 education records

Steven Slasten education

Bachelor Of Arts (Ba), Advertising; Bachelor Of Arts (Ba), Communications

University Of San Francisco

Education record

Jesuit High School
FAQ

Frequently asked questions about Steven Slasten

Quick answers generated from the profile data available on this page.

What company does Steven Slasten work for?

Steven Slasten works for Roofstock.

What is Steven Slasten's role at Roofstock?

Steven Slasten is listed as Senior Director of Marketing at Roofstock.

Where is Steven Slasten based?

Steven Slasten is based in San Francisco, California, United States while working with Roofstock.

What companies has Steven Slasten worked for?

Steven Slasten has worked for Roofstock, Mynd, Ukrainian American Coordinating Council, Rentlytics, and Redowl Analytics.

Who are Steven Slasten's colleagues at Roofstock?

Steven Slasten's colleagues at Roofstock include Dana Bissell, Vanessa Carman, Patricia Stephens, Vadim Kostenko, and Sandy Ramirez.

How can I contact Steven Slasten?

You can use AeroLeads to view verified contact signals for Steven Slasten at Roofstock, including work email, phone, and LinkedIn data when available.

What schools did Steven Slasten attend?

Steven Slasten holds Bachelor Of Arts (Ba), Advertising; Bachelor Of Arts (Ba), Communications from University Of San Francisco.

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