Steven Macdonald work email
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Steven Macdonald personal email
Steve MacDonald is a C-Level executive marketer with over 23 years of B2B experience as a full-time + fractional CMO and a MarTech SaaS company CEO. Steve was the CMO of an international social media university. He has also been the CMO of a Hollywood startup, Director of Client Service, and Director of Strategy with Top 10 marketing agencies serving Fortune 500 clients. Steve was trained by the head of the Coalition for Brand Equity, who went on to be the CMO of McDonalds. Steve is also a podcaster continuously interviewing B2B C-Suite executives about their go-to-market successes.Thought Leadership | Content Marketing | Content Strategy | Blogging | CMO | Podcast | Podcasting | Interview | Buyer's Journey | Sales Enablement | Marketing Consulting | Strategic Planning | Lead Generation | Demand Generation | Strategic Market Planning | Demand Creation | Customer Acquisition | Business Analytics | Brand Marketing | Brand Positioning | Email Marketing | New Business Development | Organizational Leadership | Sales Operations | Account-Based Marketing (ABM) | SaaS | MarTech | CRM | Startup"Steve MacDonald is a highly capable CMO-level marketing strategist." - Ravi Thuraisingham, CEO"Steve has great empathy and takes the time to build relationships and understand his client’s unique position in the market, challenges, and opportunities to develop programs that generate the biggest impact. As founder and CEO himself, Steve has the gravitas needed to interact extremely well with C-suite executives across functions and provides clear and experienced recommendations that clients trust." - Kristin Kovner, CEO
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Founder And CeoContentstrategiesDenver, Co, Us
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Founder & CeoContentstrategies Dec 2014 - PresentDenver, Co, UsFounded and run Content Strategies, a B2B/B2C content marketing focused, salesand marketing consultancy—providing primary research and core/brandmessaging that fuels full-funnel content development, promotion, and tracking.• Service clients from regional businesses to corporations with over $2.5 billion insales that seek content marketing services with CMO level insights & support.
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Founder & CeoSocialcloser Aug 2017 - PresentDenver, Co, Us• Created and launched industry-first B2B MarTech SaaS (Social Media CRM) • Oversee all growth/product marketing, customer insights, positioning, go-to-market strategy, sales enablement, pricing, C-suite partnerships, customer lifecycle, and retention• Implemented marketing outreach through paid social media, PPC, SEO, podcasting, webinars, content marketing, PR, affiliate/influencer campaigns, and subscriber referral programs -
Co-Founder, Chief Marketing OfficerThe Practical Social Media University Jan 2008 - Feb 2019Us• Designed and delivered proprietary Social Media Marketing training to large organizations with distributed sales forces, associates and distributors• Created all course work and trained over 10,000 University members• Spoke/trained/motivated at national conventions• Expanded service offering by designing innovative proprietary technology tools (fully customizable websites with hosting, integrated CRMs & content distribution systems) -
Chief Marketing OfficerSpot411 Feb 2009 - Oct 2010Spot411 is an interactive, social television company with partnerships and contracts with major Hollywood studios and television networks. • Executed user research, design briefs, functional specs and ultimately launched the first interactive, social television experience requiring no additional hardware• Secured contracts and partnerships with the best-known Hollywood movie studios, television networks and production companies -
Executive Vice PresidentThe Martz Agency Jul 2006 - Jan 2009Scottsdale, Arizona, Us• Co-manage an advertising agency of roughly 50 individuals• Create marketing communications plans for clients, including a special expertise in brand development• Agency core offerings cover advertising, public relations, direct mail, interactive marketing and CRM database programs. • Oversee new business efforts. -
Partner, Director Of Client ServicesHydrogen Advertising Sep 2001 - Feb 2006• Increased revenues from $0 to over $3.2 million in four years.• Generated profits in all but the first year of operations.• Designed templates for brand strategy creation and implementation.• Helped create healthcare practice with four different hospital networks.• Orchestrated national dealer point-of-sale programs.• Established on-site marketing programs that have been institutionalized at client organizations.• Consulted on new business activities across the Worldwide Partners Network.• Published in local newspapers and business journals.
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Founder, CeoBeyond360 Feb 2000 - Aug 2001• Created an online rewards and recognition system for children/early teens.• Selected as the interactive agency within a $75 million new business pitch.• Asked to develop strategic programs for Youth Service America organization in order to attract national corporate funding.• Invited to pitch for the Tiger Woods, Start Right program sponsored by Target.• Published in AdAge magazine for unique POV in child marketing and safety.
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Director Of Client ServicesRed Sky Interactive Jul 1998 - Jan 2000Us• Hired on to bring strategic branding skills to nationally recognized clients.• Served Nike, VISA, Miller Brewing, Procter & Gamble, Absolut Vodka, etc.• Developed strategy for P&G on the future of broadband retailing.• Introduced experientially based brand strategies to support traditional marketing.• Created ROI models to support multi-million dollar interactive expenditures.• Implemented internal brand training programs to educate all agency departments. -
Vp, Management SupervisorFoote, Cone & Belding Apr 1996 - Jun 1998San Francisco, Ca, Us• Instituted first television branding efforts for B2B marketer Seagate technologies.• Established new Seagate sponsored portal for resellers.• Managed $50 million dollar plus marketing budget. -
Vp, Director Of Strategic PlanningFoote, Cone & Belding Apr 1992 - Mar 1996San Francisco, Ca, Us• Rose from Account Manager overseeing nine dealer advertising associations and marketing programs for Mazda Motors of America to Director of Strategic Planning for all U.S. operations.• Responsible for writing 75% or more of the strategic presentations given to the executive level of management at Mazda.• Overall strategic responsibilities involved new product development, pricing and distribution in addition to ongoing communications programs.• Trained in brand strategy creation methodologies from former head of The Coalition for Brand Equity and CMO of McDonalds.
Steven Macdonald Skills
Steven Macdonald Education Details
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University Of WashingtonBusiness
Frequently Asked Questions about Steven Macdonald
What company does Steven Macdonald work for?
Steven Macdonald works for Contentstrategies
What is Steven Macdonald's role at the current company?
Steven Macdonald's current role is Founder and CEO.
What is Steven Macdonald's email address?
Steven Macdonald's email address is st****@****dia.com
What schools did Steven Macdonald attend?
Steven Macdonald attended University Of Washington.
What skills is Steven Macdonald known for?
Steven Macdonald has skills like Social Media Marketing, Marketing Strategy, Online Advertising, Social Media, Social Networking, Brand Strategy, Digital Marketing, Strategic Partnerships, Digital Strategy, Online Marketing, Start Ups, Entrepreneurship.
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