Sean Stevens Email & Phone Number

South Portland, Me, Us

Arlington, Virginia, United States

- Led the development and execution of the Society’s social media strategy for IDSA, IDWeek, IDSA Foundation, and Journals and supervised the Senior Manager, Digital Media and Social Media Coordinator team.- Provided strategic guidance for streamlining and optimizing the Society’s digital and social media platforms and developing a common “voice” across channels that aligns with and elevates the IDSA brand.- Developed a unified framework for the planning, development, execution, and review of social media campaigns and their integration with marketing communications plans across IDSA, the IDSA Foundation and IDWeek.- Identified and uncovered opportunities to collaborate with notable groups and figures from the ID community and digital spaces to amplify IDSA’s share of voice in the digital space.- Oversaw the creation of a shared repository of digital media promotional plans and materials (copy, art assets, etc.) to increase transparency and enhance collaboration within the MCME team and the Society as a whole.- Worked with IDSA journals staff to provide guidance to journal digital strategy advisory group.

Arlington, Virginia, United States

- Developed and oversaw the execution of plans to promote digital journal content, individual papers, supplements, and special collections.- Created engaging content for social media and other promotional efforts that accurately conveyed the meaning and importance of the science.- Worked closely with the publisher’s digital team to ensure that they met IDSA’s digital needs and priorities; and with the publisher’s marketing team to oversee the development of journal marketing plans and initiatives, to evaluate success, and to incorporate evaluation results into future marketing planning.- Served as liaison to the IDSA Journal Club and journal digital strategy advisory group; recruited group members according to IDSA’s principles of inclusion, diversity, access, and equity; organized periodic group meetings; oversaw their work to deliver on the goals of the journals.- Developed and oversaw the execution of plans to encourage adoption by authors of new digital formats for journal content, including graphical abstracts, infographics, and video abstracts.- Oversaw production and delivery of journal podcasts and sought opportunities for expansion of journal podcast efforts.- Collaborated with the IDSA’s Digital and Technology Strategies team to ensure continuity with IDSA Society digital strategy efforts.

New York City Metropolitan Area

- Recorded, edited, and managed promotion of journal podcasts and blogs.- Oversaw ATS Journals Twitter accounts and acted as the point person for journals-related communications across ATS social media accounts. Developed reports to show the impact of social activities through Hootsuite, Sprout Social, and Google Looker.- Kept abreast of the latest developments in digital media and offered recommendations as to how ATS Journals can stay current with and even set pace for digital media. - Provided onsite assistance during the ATS International Conference including communications via ATS Journals social media accounts, monitoring engagements and direct requests via these channels, and presenting reports on website analytics, social media activity, podcast metrics, and more. - Worked closely with ATS Journals editors to provide feedback and recommendations on how to improve the packaging and presentation of their online content. - Supervised the production of animated videos for all four journals, includingmanaging third‐party vendors and journal editors.- Managed the department's Google Ad Manager account. Coordinated with vendors and the organization's communications team to run campaigns for both paid and in-house advertisements. - Assisted in cover layout and typesetting for three of the department's publications: AJRCCM, AJRCMB, and AnnalsATS. - Lead development on the creation of a fresh, more modern visual web design for the organization's new, online-only journal ATS Scholar. - Helped to prepare graphics and gather statistics/analytics information for other staffand editor presentations.

New York City Metropolitan Area

Greater New York City Area

Melville, New York

- Managed and developed original creative content for various social media channels.- Developed a variety of marketing materials both web-based and print.- Oversaw the business' blog; wrote original content, managed SEO, and assisted in the development of the site's design.- Analyzed data acquired via Google AdSense, Google Analytics, Twitter Analytics, and Facebook Insights to determine the success of various content marketing strategies. - Represented the business at a variety of consumer events, trade shows, etc.

Greater New York City Area

- Developed and managed client's multiple social media profiles including Facebook, Twitter, and blog.- Marketed directly to prospective consumers via Twitter through Hootsuite streams.- Created a variety of promotional content to be utilized in advertisements via Facebook.

Williamsburg, Ny

- Developed market analysis for the product's ideal market segments.- Oversaw the company's various social networking accounts and analytical/management applications such as Hootsuite.- Tasked to create and curate content (blog posts, inspiring quotations, etc) for social networking outlets.- Managed the creation of the company's press kits and pitch deck. - Sourced various components for products and assisted in determining best practices for the website.