Steven Soderberg Email & Phone Number

Morrisville, Nc, Us

Leading innovative marketing initiatives to drive growth in the edge computing and edge AI space, with a focus on alliance marketing, brand awareness, and video-first strategies.Go-to-Market & Alliance Marketing: Develop and execute comprehensive GTM strategies to expand brand awareness, build pipeline, empower sales teams, and increase ROI across Lenovo ISG solutions.Video-First Marketing: Spearhead a video-first approach that positions Lenovo ISG as an industry leader, elevating our portfolio—AI-powered edge computing, hardware, and cloud services—through dynamic video content.Impact: Increased brand engagement, generated high-quality leads, accelerated sales cycles, and drove substantial ROI growth.Cross-Functional Collaboration: Align with Product, Sales, and Creative teams to ensure consistent messaging and strategy execution across global markets.Reporting & Insights: Regularly deliver performance reports to leadership, offering insights and recommendations to optimize future marketing efforts.

New York, New York, Us

Delivered Strategic Leadership for Cybersecurity Marketing ExcellenceDrove channel performance, brand awareness, and revenue growth during a critical period of expansion in the cybersecurity space.Marketing Strategy & Execution: Developed and implemented marketing strategies to enhance channel partner engagement, increase brand visibility, and drive revenue growth.Series E Funding Support: Played a key role in aligning marketing efforts during a transformative Series E funding round, contributing to the successful raise of $180 million.Lead Generation: Managed end-to-end lead generation campaigns, improving conversion rates and driving significant revenue growth.Sales Enablement: Partnered with sales teams to develop targeted enablement programs, boosting their effectiveness and performance.Event Leadership: Led both virtual and live events, significantly increasing engagement and brand visibility in the cybersecurity market.

Broomfield, Co, Us

Spearheaded marketing strategies targeting distribution partners and value-added resellers, driving product visibility and revenue growth.Marketing Campaigns: Designed and executed targeted campaigns for distribution partners and resellers, resulting in significant pipeline growth and exceeding revenue goals.Event Leadership: Orchestrated both virtual and in-person events, achieving record levels of engagement and participation.Sales Enablement: Developed key sales enablement tools and assets—presentations, reports, and product collateral—to empower partners and boost sales.Campaign Performance: Measured and optimized campaign performance through detailed reporting and ROI analysis, ensuring continuous improvement.

Tarrytown, Ny, Us

Led corporate marketing initiatives, including events, partner progression programs, and cross-functional collaboration, driving significant revenue growth.Directed over 50 roadshows, generating $37 million in net new revenue and achieving an average ROI of 125%.Pioneered the launch of a partner progression program that increased revenue and enhanced partner retention over a four-year period.Designed targeted marketing campaigns for key verticals (Healthcare, SLED, FED), consistently driving sales growth and market expansion.Led the development and execution of company-wide marketing initiatives, including trade show booths and event strategy.

Business owner and CEO of a Service Contract Management company specializing in B2B Cisco service contracts sales. Averaging $30million in contract management per year.- Managed day-to-day business operations.- Consulted with customers to assess needs and propose optimal solutions.- Trained and motivated employees to perform daily business functions.- Enhanced operational efficiency and productivity by managing budgets, accounts and costs.- Worked to ensure a positive and hassle-free customer experience.- Identified and maximized sales opportunities and increased customer retention rates.- Established sales goals by forecasting annual sales quotas and projecting expected sales volume for existing and new services.

Director of Services specializing in Cisco service contracts and customer retention. Grew service contract renewal business by 70% generating over $45million in net new revenue and obtained over 80% customer retention.- Delivered superior customer service to retain existing customers and attract future customers.- Informed customers of sales and promotions to build customer base, boost traffic and increase customer loyalty.- Determined customer needs and interests to recommend Cisco Services to customers.- Successfully managed a sales team of several people to meet and achieve sales goals.- Provided excellent customer service and achieved a high rate of client satisfaction and retention.- Brought forth a clean record of meeting monthly sales quotas.

Expedited and tracked material from warehouses and vendors to job sites for a fast-paced, schedule driven company.Primary contact for all material orders, issues, or questions. Monitored and enforced proper procedures for all material ordering and shipping. Proactively monitored all shipping and material orders.Developed and maintained a professional rapport with job site contacts and Project Managers, as well as vendors and warehouse personnel. Work directly with shipping companies to meet tight schedules.Scheduled and planned all new projects. All schedules completed within 24 hours of handoff. Developed and maintained a method to obtain a 95% on time “Kitting” schedules rate.Responsible for all in-house fabrication, dimensional inspection, quality assurance, and cleaning of all fabricated parts scheduling. Developed and maintained a method to obtain a 97% on time schedule rate for mentioned departments.

Broomfield, Colorado, Us

Responsible for all purchasing needs for an IT focused company.Developed and maintained relationships with key distributors.Negotiated pricing with distributors. Managed a procurement team of more than five.