Mashup Creative Strategy (formerly known as Ripple Creatives) is an award-winning marketing strategy consultancy and creative agency helping organizations build awareness, develop affinity, and inspire action from their intended prospects through strategic multimedia storytelling. Folks we've worked with: Lincoln Center for the Performing Arts, Bronxnet TV, Habitat for Humanity, The United Nations Refugee Agency, The Gardiner Museum, Compute Ontario, Kids Help Phone, The Melanoma Network of Canada, The Canadian Music Hall of Fame, the Canadian Art Foundation/Magazine, KPMG, the Ontario Research and Innovation Optical Network (ORION), and Re:Sound Music Licensing, among others.

Helping the Lincoln Center for the Performing Arts Marketing and Communications team with their processes, workflows, and strategy. Additionally, providing content strategy, advice specific to technology, and writing/editing support.

Helped the BronxNet Marketing team to create a long-term, actionable marketing, communications, and brand strategy and provided interim executive leadership for the Marketing and Communications department during a period of transition.

Reporting to the Executive Director and leading a team of nine full-time employees, I led marketing, communications, and related creative functions for Film at Lincoln Center and The New York Film Festival, among many other initiatives.

Working in collaboration with Birchgrove Consulting, Truly Inc., and The Question Department, I provided branding and marketing expertise, workshops, and recommendations for a product refresh within the CPA's educational offerings.

Working directly with the CEO/VP Strategy, I was asked to lead a series of roundtable meetings with the senior marketing leadership for many of the major music-rights organizations in Canada represented (Re:Sound, MROC, Artisti, RACS-ACTRA, SOPROQ, CONNECT), with the end-goal of coming to a common agreement on brand and communications cooperation and alignment between the various organizations. I led four different workshops/consultations with the various organizational leaders and produced a brand and marketing recommendations report based on the work in those sessions to be implemented by each participating agency.

I developed and taught the first in-class version of "Foundations of Digital and Multimedia Storytelling" (for three terms.)

During an interim period between full-time Marketing Directors at the Canadian Art Foundation, I was hired in a consulting capacity to oversee the marketing function and to develop a refreshed digital strategy for Canadian Art Magazine.I reported to the Publisher and CEO and worked closely with stakeholders across the organization, with a particular emphasis on the editorial team and the business development team, helping to develop a content marketing opportunity with the Royal Bank of Canada, among other initiatives.

On the development team that created the curriculum for a new Multimedia Storytelling & Content Marketing certificate program for the University of Toronto School of Continuing Studies.

During an interim period between full-time Marketing Directors at the Museum, I stepped in as a consultant and interim Marketing Director, reporting to the Executive Director and CEO directly managing the marketing team (two FTE's).During my time at the Gardiner I worked on the following initiatives in collaboration with various internal and external teams:• Museum brand refresh• Museum website requirements (discover and define working with internal and external stakeholders), the creation of the RFP for prospective vendors to build the site, and making recommendations based on the responses. • Oversight of marketing, communications and creative efforts for the Kent Monkman exhibit ("Kent Monkman: The Rise and Fall of Civilization")• Oversight of marketing, communications and creative efforts for the re-opening of the European Gallery at the Museum.• Oversight of marketing, communications and creative efforts for The RBC Emerging Artists Competition • Led the creation of a refreshed content and social media strategy for the Museum.

I was part of a small group of collaborators tasked by Torstar Digital to create an interactive digital quiz ("What Kind of Torontonian Are You?") in advance of the mayoral election.

MaRS is focused on building Canada’s next generation of technology-based growth companies by helping entrepreneurs to grow and scale their ventures into global market leaders in the healthcare; information technology, ed tech, communications and entertainment; cleantech; and social innovation sectors by providing them with education, market intelligence and business mentoring, as well as access to critical talent, and customer and capital networks.As the lead on Marketing and Communications I reported to the CEO and directly managed a team of between six and eight employees at various times. I was directly responsible for the development of the MaRS brand identity / standards and oversaw brand compliance across the organization. I was responsible for leading the development and execution of the marketing and communications strategy for MaRS, MaRS Phase 2, and over ten other different individually-branded (usually in partnerships with other organizations) MaRS initiatives, integrating technology (platforms), content development (for digital and print), community-building (social media, events, education, mobile, and blogs), and public relations.My team acted as an internal resource, providing marketing and communications expertise and advice to an extensive group of internal and external stakeholder and then executing and measuring against that advice. I am proud to report that during my time at MaRS, my team was the recipient of eight different awards for our efforts.

I managed General Motors digital strategy projects from conception through execution and directly managed three full-time employees and numerous client relationships. Our work spanned complex database digital initiatives, social media marketing, and search engine optimization / search engine marketing efforts across all GM vehicles.

SoundProof (an online music magazine) offered on-the-ground music coverage and grew to include over 100 creative contributors (writers, editors, photographers, web developers etc.) in 10 countries around the world. Advertising partners included Pony, Teletoon, Ben Sherman, Warner Music, and others. SoundProof also acted as a contracted content developer for third party partners such as Sun Media, The Canadian Academy of Recording Arts and Sciences, and Aux TV (a Canadian-owned Music TV station). SoundProof also enjoyed marketing partnerships with every major music festival in Canada (Sled Island, Music West, Pop Montreal, Canadian Music Fest, NXNE, Manifesto, Ottawa Blues Fest, Calgary Folk Festival, Warped and others). The responsibility for the management of these relationships and associated contracts / agreements / initiatives also fell under my role.