Head Of Emerging Ads Initiatives At Meta
CurrentI lead 20 engineers across 4 teams in Meta’s Business & Creator Monetization org:* Hired new team to launch Short Form Video ( Reels ) Ads Ranking stack, a key company strategic priority, and delivered 34% revenue improvement over baseline models in 2022* Hired & led teams for Watch Ads Ranking and Stories Ads ranking, driving 6% and 17% revenue improvement YoY* Increased Feed Ranking performance for Content Creators & Live Gaming segments, driving up paid subscriptions by 4% and tips by 5% in 6 months* Created v-team to automate ads anomaly detection to enable company-wide upgrade from legacy Pages data models to a new Profile+ offering, unlocking a new experience for hundreds of millions of Creators & Biz segments, and helping mitigate a 9% ads revenue regression due to legacy feature incompatibilities* Led Model Lifecycle automation team, using automated model exploration techniques to automatically upgrade 25% of Facebook Ads models with newer features, techniques, and hyperparameters.