Director Of Customer Experience
Holliston, Ma, Us
- Negotiated terms, planned and launched three separate vendor-developed skate fitting technologies. Initially launched to 24 store locations (currently live in 45+ locations)- Created training materials to incorporate these technologies into the existing skate fitting process leading to an increase in high-end, custom skate sales- Launched ProSharp skate system. Included marketing, operational support, financial analyses, risk management, testing and training. Stores saw revenue increase and labor cost reduction for services category, while improving output quality- Worked with overseas manufacturers to plan and develop strategy for private label products. Included negotiating vendor terms, planning a branding structure and product price points, giving feedback on samples & prototypes, as well as developing a go-to-market strategy- Managed due diligence, transition and integration for largest acquisition in company history. Included integration of business & reporting systems, employee onboarding, process improvements and leadership transition- Improved sales training & customer service through more consistent channels for customer and employee feedback- Responsible for writing internal sales training and customer-facing product copy that resulted in increased sales revenue