- Support work of the Americas regional CEO including creation of narratives and presentations given to senior leaders, external stakeholders and the global Board of Directors- Leading of high-impact, strategic initiatives for the Americas region. Includes collaborating with and aligning senior leadership across functions to create and drive most effective implementation plans- Led the integration of a major acquisition, resulting in the development of a new division focused on Luxury & Lifestyle properties - Support Chief of Staff in preparing materials for interactions with the IHG Owner's Association

Helping small businesses grow their brands, solve internal issues and capitalize on opportunities.

- Member of Sr. Executive Team- Led push to improve in-store customer experience- Redesigned skate sales process and training, resulting in avg. unit revenue increase of 20% YoY. Also reduced returns by 17%. Original financial goals were 5% AUR growth. Focus was on delivering increased sales to existing traffic- Expanded skate fitting systems to 20+ additional store locations & seamlessly integrated them into the new skate fitting process- Expanded and improved rollouts of ProSharp skate sharpening system to additional locations based on successful launch of and feedback from initial 10 test locations- Part of team that developed a new merchandising strategy for key categories that was exceptionally well received by both staff and customers- Worked to develop new retail store model concepts based on various market size & needs, including first 'Pure Hockey Fit Store'- Conducted market research & worked directly with CEO to plan future store network structure nationally & by market considering current locations and expiring leases- Planned & negotiated terms to test vendor-developed hockey stick fitting technology. Designed to improve customer experience and drive an increase in stick sales.- Created project budgets and rollout plans, with both short & long-term outlooks for new initiatives and actively tracked KPI's to measure progress and adjust as needed- Responsible for staying up-to-date on retail and other industries to identify trends & technologies that could be adapted to succeed & drive growth in our business- Managed numerous cross-functional projects spanning almost all departments (buying, retail, IT, operations, customer service & HR)

- Negotiated terms, planned and launched three separate vendor-developed skate fitting technologies. Initially launched to 24 store locations (currently live in 45+ locations)- Created training materials to incorporate these technologies into the existing skate fitting process leading to an increase in high-end, custom skate sales- Launched ProSharp skate system. Included marketing, operational support, financial analyses, risk management, testing and training. Stores saw revenue increase and labor cost reduction for services category, while improving output quality- Worked with overseas manufacturers to plan and develop strategy for private label products. Included negotiating vendor terms, planning a branding structure and product price points, giving feedback on samples & prototypes, as well as developing a go-to-market strategy- Managed due diligence, transition and integration for largest acquisition in company history. Included integration of business & reporting systems, employee onboarding, process improvements and leadership transition- Improved sales training & customer service through more consistent channels for customer and employee feedback- Responsible for writing internal sales training and customer-facing product copy that resulted in increased sales revenue

- Managed all training design including the company’s first sales training initiative, designed to help both new hires & long-term staff improve sales skills through ongoing virtual lessons and in-person coaching - Created strategic initiatives to increase frontline staff engagement in the content creation process - Planned & led annual, company-wide sales organization meetings. Proposed & managed budget, communications, created & delivered presentations, built strategic vendor partnerships & coordinated off-site activities - Created unique, interesting video, blog, and social media content to build and promote brand. - Created in-depth, accessible product training manuals for company's floor staff. - Hands-on training of retail level employees in product technology, proper customer fitting and selling techniques

-Create unique, interesting video, blog, and social media content to build and promote brands. -Handle basic web administration for company's 3 e-commerce websites. -Communicate with customers through several social media outlets.-Manage company's affiliate marketing program with a focus on growth through relationship building with key partners.

Sales Floor Associate. Trained as Cashier, Skate Sharpener/Repairs and Lacrosse stick stringing.

Summer Marketing Intern at the Pure Hockey/ComLax corporate headquarters.