Steven has been employed in the marketing and communications industry by both large and small scale business entities, having lead teams of up to 15 direct reports, for over twenty years.Specialising in NPD, his passion lies in developing brand strategy with a particular focus on FMCG health & wellness products and functional agri-foods. Demonstrating tangible sales results and creating significant new product revenue streams, Steven has achieved outcomes by pushing the boundaries of conventional models via a deeper perception of consumer insights, applying strategic planning and forging relationships across the supply-chain.Recently, he has led and developed the marketing and sales plan for Goodness Superfoods/CSIRO breakfast cereals. In December 2010, Woolworths awarded Goodness Superfoods Runner-Up for New Product Launch of the Year for most innovative new category in grocery. In September 2012, Goodness Superfoods cereals was awarded Best New Product, Fine Food Expo Melbourne.Plus Nutrition is a natural wholefood marketing company based in Melbourne. It created, markets and sells RICE PLUS, a unique formulation of natural whole grains and rice. RICE PLUS has an extensive innovation pipeline and will launch a second product into National Grocery Distribution in March 2013.