Yimin Sun personal email
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11 years in Consumer Electronic industry, 9 years E-Commerce business experience, 3 years in Management Consulting. 10 year's executive level management experience in general management, multiple times 0-1 established business units and subsidiaries experience, deep dive in smart home, audio device & solutions, personal digital 3C and car audio industry, have rich professional knowledge and resources.
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副总经理乔山健康科技(上海)有限公司Shanghai, Shanghai, China -
副总经理乔山健康科技(上海)有限公司 Aug 2024 - Present中国 上海市 -
Sales Director德业科技有限公司 Aug 2023 - Apr 2024中国 上海市Industry: New Energy, Energy Storage System, InvertersBe responsible for: Establish sales & service subsidiary in Japan, build operation process and recruit the team of local sales, pre-sales technical support, aftersales support. Lead the ODM/OEM business development project with Japanese well-known brands. To support the product planning and certification team for on-grid connection projects based on the professional research on Japanese residential and commercial ESS market. -
Board Gm & CounselorOnkyo China Aug 2022 - Jan 2023上海市Be responsible for helping ONKYO group to transfer Great China Region business, support mainland China and Hong Kong entities liquidation, assets clean-up, tax and commercial license deregistration.
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President (Greater China, Sgp & Mas)Onkyo China May 2017 - Jul 2022Shanghai City, ChinaIndustry: Audio, Smart Home, Car Audio, Personal Digital AudioBe responsible for General Management and the P/L results of 5 entities related to 5 sales regions (China mainland, Hong Kong, Macao, Singapore & Malaysia) with total over 200M RMB business, 6 major brands, 100+ employees, 30M Self-owned Online Business and 400+ regional dealer & distributors;Key Results: Keep enhance direct E-commerce business, expand scope and methodology, focus on GMV & ROI and balance the referral traffic and CAC from financial perspective, to make sure the division margin and AR well controlled; Invested on brand power to lead and standardize brand image, price control and voice in different platforms by utilizing mainstream SNS tools (Tiktok, Redbook, wechat etc.), Oversea wise use Hong Kong entity start e-commerce on Amazon, Facebook and cover Singapore & Malaysia market with aggressive digital marketing support on SNS platforms (FB, Whatsapp, Insgram, TW, Youtube and Lines); Invested & established R&D & product division (up-to 12 employees) to successfully deliver 30+ SKUs of local & global market products and R&D solution service projects within 3 years. Made product planning for oversea Go-To-Market strategy with US team, Japan Team and Distributors in Singapore and Malaysia, exported local solutions & customized models. Meantime collected rich resources and experience in managing OEM/ODM suppliers. Keep aggressively doing Cross-Industries BD and Brand Licensing projects, targeted car-audio, internet music, education, real estates & hotel industries by fully utilizing the company brand value, solutions & products local developed and channel advantages; Re-orged and stabilized Hong Kong, Singapore and Malaysia business after company restructuring from 2017, pushed the regional sales & marketing operation transfer from traditional channel business into E-commerce and SNS marketing; Took the responsibility as Sales General Manager for Onkyo Guangzhou B2B Factory GOA to expand and BD for PRC B2B business in Car Audio, TV audio ODM/OEM solutions;
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General Manager (Prc)Onkyo China Jan 2013 - Apr 2017ShanghaiIndustry: Audio, Smart Home, Personal Digital AudioBe responsible for P/L of 4 mainland China entities, Company General Management, Financial Risk Control and Daily OperationsKey Results: 0-1 Established Direct & E-commerce Business Division (directly handling JD.com & TMALL business full operation from sales & marketing to the logistic & warehouse, built E-commerce distribution model by cooperate with traditional distributors & dealers), transferred the division into an independent entity with fully independent P/L, developed own vertical WeChat Online Shop and expanded Service to 3rd party brands total up-to 30M RMB; Make and execute channel flatten strategy to expanded offline channel customers from 60 to over 200+, further enhance the customer installation channel for new Integra Brand in smart home industry. Kept ROI based marketing investment in cross-over industries with Brand Licensing & Co-Branding Cooperation, introduce CLEER brand digital audio brand and opened multi-brands flagship offline store in Shanghai; Built R&D team by providing HQ software and hardware R&D service outsourcing and quality assurance service; Rebuilt & enhanced the internal business process by upgrading and expanded the SAP ERP + new Sales & Service CRM system;
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Deputy General Manager (Prc)Onkyo China Apr 2012 - Mar 2013ShanghaiIndustry: Audio, Smart Home, Personal Digital AudioBe responsible for the P/L for PRC entity, Sales & Marketing, Service and HR management, Digital Transformation;Introduced US CERWIN-VEGA Brand into China Market and launched new Onkyo personal digital audio lineup, 0-1 established speaker and Personal Digital Lineup offline and online channels, with Cross Branding Go-to-Market Strategy, aggressively worked together with 3rd party brands, artists and platforms, like QQMUSIC, EEMedia, Cadillac etc. To continuously create buzz and enhance the brand perceptions online and offline. Meantime internally kept enhance channel restructuring, especially the operation support for Online Business Model with backend ERP & IT infrastructure improvement;
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Sales Department ManagerOnkyo China Apr 2011 - Mar 2012Shanghai City, ChinaIndustry: Audio, Home EntertainmentBe responsible for China Channel Sales Management, Strategic Planning and Product PlanningSales Department Management with PSI planning, channel negotiation, targets/rebate/commission management; Managed and established direct channel structure with offline chain stores (Bestbuy, MediaMarkt, Suning, Gome etc.) and managed over 20 direct shop-in-shop stores. Meantime initialized the Online Channel direct cooperation with key platforms; Together with backend PSI and CRM system implementation to flatten the channel structure and realize the channel profit optimization and better price control. Meantime support company executive on B2B and Cross Branding opportunities explore & BD in PRC Market.
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Project Manager用友长伴管理咨询(上海)有限公司 Oct 2010 - Mar 2011Shanghai, ChinaBe responsible for establishing company, project BD and implementationIN initializing company with decoration, recruiting, training and building knowledge system; Project wise lead the consulting project bidding and execution management, as well as maintain the customer relationship; successfully completed 3 projects (Enterprise Process re-engineering consulting for a 800M RMB/year franchised hotpot company, IT planning & HR org. restructuring consulting for a 2B/year underwear manufacturer with 2K+ franchised stores, IPO internal control management consulting for a national special device manufacturer) and 2 bidding process within 6 months;
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Senior Business ConsultantSynovate Business Consulting Jun 2008 - Apr 2010Shanghai City, ChinaProject Management & Business Development, leading project scheduling and execution; helping clients in the market entry strategy, competitor intelligence, due diligence, market sizing, channel analysis and partner evaluation; Projects BD, making proposal, handling clients expectation and maintain long term customer relationship; Sector specialties including nutrition industry, building material, lighting, FMCG, consumer electronics, IT Service, industrial security and energy; -
Consulting AnalystAccenture Jun 2007 - Jun 2008Shanghai City, ChinaManagement consulting for understanding clients’ business process, creating and reorganizing the business process, discussing & negotiating with clients for finalizing & regenerating the business blue print and solutions; SAP ERP system implementation, testing and end user training; Sector specialties cover material & logistic management in E-Power Industry. -
Software Engineer & Project LeaderHewlett Packard Enterprise May 2005 - Jun 2007Shanghai City, ChinaKey Responsibility: IT Service project management, business development and technical supportDescription:Project planning and management including service trend, risk, cost analysis and SLA management; customer relationship management; contingent & outsourcing vendor management; Project improvement based on ITSM, ITIL and HP Sigma plus 6 program.Business development for incoming new IT service business requests, implementation planning & establishing new service team for new business. -
Security System EngineerIntel Jan 2004 - May 2005Shanghai City, ChinaKey Responsibility:Factory Security System & Facility managing & supporting;Security System Suppliers and Service Vendor management;Security System Project management & execution;Description:Security system supporting, initiating and planning new project according to internal customers' requirement analysis & corporate spec.; be responsible for project vendor's bidding, negotiation and decision making; managing public relationship with 3rd party vendors; working closely with world wide engineers from different Intel sites for security strategy planning, system improving and process enhancement.
Yimin Sun Skills
Yimin Sun Education Details
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Computer Science And Technology
Frequently Asked Questions about Yimin Sun
What company does Yimin Sun work for?
Yimin Sun works for 乔山健康科技(上海)有限公司
What is Yimin Sun's role at the current company?
Yimin Sun's current role is 副总经理.
What is Yimin Sun's email address?
Yimin Sun's email address is yi****@****ail.com
What schools did Yimin Sun attend?
Yimin Sun attended Shanghai Jiao Tong University.
What skills is Yimin Sun known for?
Yimin Sun has skills like Management Consulting, Business Strategy, Management, Competitive Intelligence, Business Process, Market Entry, Project Management, Business Development, Crm, Business Analysis, Consulting, Analysis.
Who are Yimin Sun's colleagues?
Yimin Sun's colleagues are Jerry Chang, Jean Hung, Steve Barrett, Krystal Panas, Cav Chou, Andrew Bryan, Sharon Chen.
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