Yimin Sun

Yimin Sun Email and Phone Number

Shanghai, Shanghai, China
Yimin Sun's Location
Changning District, Shanghai, China, China
Yimin Sun's Contact Details

Yimin Sun personal email

About Yimin Sun

11 years in Consumer Electronic industry, 9 years E-Commerce business experience, 3 years in Management Consulting. 10 year's executive level management experience in general management, multiple times 0-1 established business units and subsidiaries experience, deep dive in smart home, audio device & solutions, personal digital 3C and car audio industry, have rich professional knowledge and resources.

Yimin Sun's Current Company Details
乔山健康科技(上海)有限公司

乔山健康科技(上海)有限公司

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副总经理
Shanghai, Shanghai, China
Employees:
1309
Yimin Sun Work Experience Details
  • 乔山健康科技(上海)有限公司
    副总经理
    乔山健康科技(上海)有限公司
    Shanghai, Shanghai, China
  • 乔山健康科技(上海)有限公司
    副总经理
    乔山健康科技(上海)有限公司 Aug 2024 - Present
    中国 上海市
  • 德业科技有限公司
    Sales Director
    德业科技有限公司 Aug 2023 - Apr 2024
    中国 上海市
    Industry: New Energy, Energy Storage System, InvertersBe responsible for: Establish sales & service subsidiary in Japan, build operation process and recruit the team of local sales, pre-sales technical support, aftersales support. Lead the ODM/OEM business development project with Japanese well-known brands. To support the product planning and certification team for on-grid connection projects based on the professional research on Japanese residential and commercial ESS market.
  • Onkyo China
    Board Gm & Counselor
    Onkyo China Aug 2022 - Jan 2023
    上海市
    Be responsible for helping ONKYO group to transfer Great China Region business, support mainland China and Hong Kong entities liquidation, assets clean-up, tax and commercial license deregistration.
  • Onkyo China
    President (Greater China, Sgp & Mas)
    Onkyo China May 2017 - Jul 2022
    Shanghai City, China
    Industry: Audio, Smart Home, Car Audio, Personal Digital AudioBe responsible for General Management and the P/L results of 5 entities related to 5 sales regions (China mainland, Hong Kong, Macao, Singapore & Malaysia) with total over 200M RMB business, 6 major brands, 100+ employees, 30M Self-owned Online Business and 400+ regional dealer & distributors;Key Results:  Keep enhance direct E-commerce business, expand scope and methodology, focus on GMV & ROI and balance the referral traffic and CAC from financial perspective, to make sure the division margin and AR well controlled; Invested on brand power to lead and standardize brand image, price control and voice in different platforms by utilizing mainstream SNS tools (Tiktok, Redbook, wechat etc.), Oversea wise use Hong Kong entity start e-commerce on Amazon, Facebook and cover Singapore & Malaysia market with aggressive digital marketing support on SNS platforms (FB, Whatsapp, Insgram, TW, Youtube and Lines);  Invested & established R&D & product division (up-to 12 employees) to successfully deliver 30+ SKUs of local & global market products and R&D solution service projects within 3 years. Made product planning for oversea Go-To-Market strategy with US team, Japan Team and Distributors in Singapore and Malaysia, exported local solutions & customized models. Meantime collected rich resources and experience in managing OEM/ODM suppliers.  Keep aggressively doing Cross-Industries BD and Brand Licensing projects, targeted car-audio, internet music, education, real estates & hotel industries by fully utilizing the company brand value, solutions & products local developed and channel advantages;  Re-orged and stabilized Hong Kong, Singapore and Malaysia business after company restructuring from 2017, pushed the regional sales & marketing operation transfer from traditional channel business into E-commerce and SNS marketing; Took the responsibility as Sales General Manager for Onkyo Guangzhou B2B Factory GOA to expand and BD for PRC B2B business in Car Audio, TV audio ODM/OEM solutions;
  • Onkyo China
    General Manager (Prc)
    Onkyo China Jan 2013 - Apr 2017
    Shanghai
    Industry: Audio, Smart Home, Personal Digital AudioBe responsible for P/L of 4 mainland China entities, Company General Management, Financial Risk Control and Daily OperationsKey Results: 0-1 Established Direct & E-commerce Business Division (directly handling JD.com & TMALL business full operation from sales & marketing to the logistic & warehouse, built E-commerce distribution model by cooperate with traditional distributors & dealers), transferred the division into an independent entity with fully independent P/L, developed own vertical WeChat Online Shop and expanded Service to 3rd party brands total up-to 30M RMB; Make and execute channel flatten strategy to expanded offline channel customers from 60 to over 200+, further enhance the customer installation channel for new Integra Brand in smart home industry.  Kept ROI based marketing investment in cross-over industries with Brand Licensing & Co-Branding Cooperation, introduce CLEER brand digital audio brand and opened multi-brands flagship offline store in Shanghai; Built R&D team by providing HQ software and hardware R&D service outsourcing and quality assurance service; Rebuilt & enhanced the internal business process by upgrading and expanded the SAP ERP + new Sales & Service CRM system;
  • Onkyo China
    Deputy General Manager (Prc)
    Onkyo China Apr 2012 - Mar 2013
    Shanghai
    Industry: Audio, Smart Home, Personal Digital AudioBe responsible for the P/L for PRC entity, Sales & Marketing, Service and HR management, Digital Transformation;Introduced US CERWIN-VEGA Brand into China Market and launched new Onkyo personal digital audio lineup, 0-1 established speaker and Personal Digital Lineup offline and online channels, with Cross Branding Go-to-Market Strategy, aggressively worked together with 3rd party brands, artists and platforms, like QQMUSIC, EEMedia, Cadillac etc. To continuously create buzz and enhance the brand perceptions online and offline. Meantime internally kept enhance channel restructuring, especially the operation support for Online Business Model with backend ERP & IT infrastructure improvement;
  • Onkyo China
    Sales Department Manager
    Onkyo China Apr 2011 - Mar 2012
    Shanghai City, China
    Industry: Audio, Home EntertainmentBe responsible for China Channel Sales Management, Strategic Planning and Product PlanningSales Department Management with PSI planning, channel negotiation, targets/rebate/commission management; Managed and established direct channel structure with offline chain stores (Bestbuy, MediaMarkt, Suning, Gome etc.) and managed over 20 direct shop-in-shop stores. Meantime initialized the Online Channel direct cooperation with key platforms; Together with backend PSI and CRM system implementation to flatten the channel structure and realize the channel profit optimization and better price control. Meantime support company executive on B2B and Cross Branding opportunities explore & BD in PRC Market.
  • 用友长伴管理咨询(上海)有限公司
    Project Manager
    用友长伴管理咨询(上海)有限公司 Oct 2010 - Mar 2011
    Shanghai, China
    Be responsible for establishing company, project BD and implementationIN initializing company with decoration, recruiting, training and building knowledge system; Project wise lead the consulting project bidding and execution management, as well as maintain the customer relationship; successfully completed 3 projects (Enterprise Process re-engineering consulting for a 800M RMB/year franchised hotpot company, IT planning & HR org. restructuring consulting for a 2B/year underwear manufacturer with 2K+ franchised stores, IPO internal control management consulting for a national special device manufacturer) and 2 bidding process within 6 months;
  • Synovate Business Consulting
    Senior Business Consultant
    Synovate Business Consulting Jun 2008 - Apr 2010
    Shanghai City, China
    Project Management & Business Development, leading project scheduling and execution; helping clients in the market entry strategy, competitor intelligence, due diligence, market sizing, channel analysis and partner evaluation; Projects BD, making proposal, handling clients expectation and maintain long term customer relationship; Sector specialties including nutrition industry, building material, lighting, FMCG, consumer electronics, IT Service, industrial security and energy;
  • Accenture
    Consulting Analyst
    Accenture Jun 2007 - Jun 2008
    Shanghai City, China
    Management consulting for understanding clients’ business process, creating and reorganizing the business process, discussing & negotiating with clients for finalizing & regenerating the business blue print and solutions; SAP ERP system implementation, testing and end user training; Sector specialties cover material & logistic management in E-Power Industry.
  • Hewlett Packard Enterprise
    Software Engineer & Project Leader
    Hewlett Packard Enterprise May 2005 - Jun 2007
    Shanghai City, China
    Key Responsibility: IT Service project management, business development and technical supportDescription:Project planning and management including service trend, risk, cost analysis and SLA management; customer relationship management; contingent & outsourcing vendor management; Project improvement based on ITSM, ITIL and HP Sigma plus 6 program.Business development for incoming new IT service business requests, implementation planning & establishing new service team for new business.
  • Intel
    Security System Engineer
    Intel Jan 2004 - May 2005
    Shanghai City, China
    Key Responsibility:Factory Security System & Facility managing & supporting;Security System Suppliers and Service Vendor management;Security System Project management & execution;Description:Security system supporting, initiating and planning new project according to internal customers' requirement analysis & corporate spec.; be responsible for project vendor's bidding, negotiation and decision making; managing public relationship with 3rd party vendors; working closely with world wide engineers from different Intel sites for security strategy planning, system improving and process enhancement.

Yimin Sun Skills

Management Consulting Business Strategy Management Competitive Intelligence Business Process Market Entry Project Management Business Development Crm Business Analysis Consulting Analysis It Service Management General Management Product Planning 业务开发 业务分析 管理人员 管理咨询 业务流程 项目管理 经营策略

Yimin Sun Education Details

Frequently Asked Questions about Yimin Sun

What company does Yimin Sun work for?

Yimin Sun works for 乔山健康科技(上海)有限公司

What is Yimin Sun's role at the current company?

Yimin Sun's current role is 副总经理.

What is Yimin Sun's email address?

Yimin Sun's email address is yi****@****ail.com

What schools did Yimin Sun attend?

Yimin Sun attended Shanghai Jiao Tong University.

What skills is Yimin Sun known for?

Yimin Sun has skills like Management Consulting, Business Strategy, Management, Competitive Intelligence, Business Process, Market Entry, Project Management, Business Development, Crm, Business Analysis, Consulting, Analysis.

Who are Yimin Sun's colleagues?

Yimin Sun's colleagues are Jerry Chang, Jean Hung, Steve Barrett, Krystal Panas, Cav Chou, Andrew Bryan, Sharon Chen.

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