Steve Tedder Email & Phone Number

New York, Ny, Us

Nyc & Cobleskill, Ny

Oversee the development and growth of the marketing, customer service, and external partner relationships for a SaaS/streaming start-up in the high school sports space. Create and execute launch and sustain marketing plans using traditional and social media to drive brand awareness and product adoption. Develop and give all partnership presentations to major media companies and establish relationships to expand brand reach. Positioned the brand for growth by developing the brand identity and a succession of multi-platform marketing campaigns to support the launch and build sustained momentum that drove the brand's 125% year-over-year pre-pandemic growth. Created the social strategy to support 250 athletic programs, 15,000 athletes, and their fans by elevating athletes' profiles and performances as a cornerstone to the account-based marketing strategy that drove new customer acquisition and increased share within accounts by 20%. Developed the public relations and partnership strategy that resulted in securing a Start-Up NY grant, earning placements in local market print, online, and broadcast outlets, and generating corporate partnership interest that grew brand awareness and relevance in the category.

New York, New York, United States

Contracted marketing leader for a private equity controlled chain of up market dog daycare centers serving metropolitan New York. Oversaw the marketing, sales and customer care teams in a high touch, high expectation environment to drive new customer acquisition, transaction size, retention rate and lifetime value to make the brand an attractive acquisition target.

New York, Ny

Member of the Executive Management team in a board facing role responsible for creating and socializing the brand story to reinvigorate internal culture, enhance external perceptions and grow the business. Responsible for all brand, marketing, social media, digital and public relations strategy and expenditures, including consumer advertising, internal communications, Intra and Internet sites, social media platforms, marketing research, event marketing and sponsorships. Led seven direct reports and 500 volunteers to achieve the brand's marketing and operations goals.

Greater New York City Area

Led a team of 7 that oversaw the development of external and internal marketing and communications strategy and initiatives to support the launch of ESPN consumer products. Took the start up enterprise within ESPN/TWDC to $25M a cross-category retail business by pioneering programs that articulated ESPN owned brands that extended the brand/fan relationship. Worked in partnership with the largest retailers in the nation (Wal-Mart, Target, CVS, Home Depot, Kohl's, JCP) to shape how fans experience ESPN brands — SportsCenter, College GameDay, X Games, ESPN Outdoors—through advertising, products, promotions, events, synergy and PR stunting.

Albany, New York Area

Led a team that managed key agency accounts in the healthcare, consumer electronics, commercial real estate and economic development categories. Blunted competition from big box and digital music providers to extend the life of a large retail music chain (FYE) by creating an immersive in-store music experience, grew share for regional health insurer (MVP) by making the company more personable and relatable, and elevated the perception of an Upstate New York county so it became a business destination. Worked to transition the agency from clients that were project based, to clients that had annual fee agreements—offering a more predictable and consistent revenue stream.

Kansas City, Missouri Area

Led a team of eight to provided account & thought leadership, strategic oversight, daily management and integration of agency services for the largest retail petroleum brand in the country (CITGO), Dollar Rent A Car, Tenneco Automotive and Missouri Lottery accounts driving year over year revenue growth from all clients . In addition to my account responsibilities, I developed and presented consumer insights and brand strategy for a host of new business pitches and conducted a “How to craft effective creative briefs” seminar for account group hires.

Bachelor Of Arts - Ba, Economics

Economics