Steven T. Email & Phone Number

Jersey City, Nj, Us

- Conducted detailed market analysis in a fast-paced environment to develop a trading strategy that outperformed the market average, turning a $40,000 account into over $500,000 of profits.- Developed and implemented trading strategies based on fundamental and technical analysis, achieving an average monthly return of 8% (S&P 500 benchmark: 2%)- Meticulously maintained performance metrics and detailed data logs, demonstrating attention to detail in analytics record-keeping, which enabled evaluation of strategy effectiveness data-driven optimization of trades.- Utilized advanced data visualization techniques to identify patterns and trends, leading to more accurate predictions and a 10% increase in successful outcomes.

New York City Metropolitan Area

- Led e-commerce customer analytics at Michael Kors, leveraging Adobe Analytics to analyze web traffic, site behavior, and multi-channel customer journeys (SEM/SEO, display, email, social), to enhance marketing strategies and drive sales, traffic, and conversion rate.- Crafted full-cycle measurement frameworks – defining KPIs, establishing measurement benchmarks & goals, and reporting cadence – all focused on delivering actionable insights to key stakeholders.- Designed and executed detailed A/B testing plans that defined objectives and KPIs. The tests overall improved site conversion rates by 15%+ over time.- Mentored new analysts in best practices for automation, tag implementation, QA, data extraction, and insight generation.

Greater New York City Area

- Developed comprehensive visual dashboards from multiple data sources, identifying KPIs for business management and executive reporting (weekly/monthly/quarterly). Enabled 50+ stakeholders to track KPIs during sales events and analyze trends for business needs.- Streamlined report automation using Adobe Analytics Workspace and Excel macros, which reduced time spent on manual reporting by over 20 hours/week and ensured data accuracy.- Managed KorsVIP app data analysis and made recommendations to add/remove features based on findings.- Trained over 200 business stakeholders on Adobe Analytics Workspace via quarterly training sessions. This initiative increased data literacy across the organization, resulting in a 30% reduction in basic analytics requests and enabling the analytics team to focus on high-value, complex projects.

Greater New York City Area

- Established relationship with cross-functional teams (Media, Merchandising, Web Design, Social, CRM) to ensure alignment in data tracking and reporting. Proactive approach to problem solving for any issues that could arise.- Implemented a QA process for site tagging, resulting in a 20% decrease in data collection errors for new website features.- Developed and implemented web, mobile, and app analytics tracking requirements to capture essential data for new marketing campaigns and traffic channels.- Rapidly mastered Adobe Analytics through self-directed learning and became the go-to resource for the tool within 3 months.

Greater New York City Area

Responsibilities included: - Identifying KPIs and setting goals to develop measurement plans- Managed processes and prioritization for reporting, analysis, and testing across website - this included correlating web traffic key metrics, traffic sources, user pathing, demographics, conversion events, and funnel entries & abandonment- Produced results-driven insight with aesthetic representations through comprehensive customized reports, graphs, and presentations- Maintained web platform's tracking and A/B testing capabilities- Developing automated data files and dashboards that could be refreshed on demandAchievements:• Collaborated with team to significantly improve engagement rates on redesigned sites or pages by performing site audits to identify under-performing web pages and to find out what made other sections successful. (Under-performing pages had engagement rates as low as 4%, and jumped up to 40% or more on the redesign!)• Developed and maintained multiple data-heavy Excel workbooks that could refresh reporting data, which allowed me to focus on analysis and complete several deliverables each month under immense time pressure• Created several files that aided in the QA process by verifying that tags created within the tagging plan are matching those that fired, which helped speed up the QA process and reduced the possibility of missing an error.• Mentored a junior analyst; taught best practices for developing automated files, implementing tags, tagging QA, and writing insights

Greater New York City Area

- Led the implementation of a data integrity plan for tagging QA during UAT. Decreased data loss by quickly finding over 20+ critical tags that malfunctioned when a site update was pushed by implementing an alert system when they failed.- Reduced data loss by utilizing Tealium Tag Manager & JavaScript, which allowed for accurate implementation of tags and it pushed out fixes faster than the development sprints.- Revamped the tagging structure for all inbound traffic tags to ensure consistency across all of our brands; this structure was later picked up and used across all US Kimberly-Clark brands.- Developed semi-automated Excel templates to tag incoming click traffic, which allowed us to create thousands of traffic tags within minutes.- Improved bounce rates and conversion funnels through numerous A/B testing with WebTrends Optimize

Greater New York City Area

- Delivered monthly reports on social content engagement and how new trends or algorithms affected performance.- Transformed the tagging strategy across all websites to ensure all data was captured, allowing us to answer clients’ or our internal team’s ad-hoc questions with minimal issues.- Created tagging plans to make certain that web pages or phone apps were thoroughly tagged, and to simplify complex instructions for more accurate developer implementation.

New York, Ny

Assisted the operations, resource management, and finance departments to develop files that could help improve workplace efficiency, by building automated files & macros that could significantly reduce the time needed to complete tasks and by creating specialized templates that were used across the agency.

Clifton, Nj

- Conducted thorough market research and analysis to identify real estate trends, pricing strategies, and investment opportunities.- Developed detailed reports and presentations on market conditions, competitive landscapes, and property valuations for stakeholders.- Utilized advanced statistical and data analysis tools to forecast market trends and support strategic decision-making.

- Analyzed performance metrics of affiliate campaigns to optimize ROI- Utilized Google Analytics and other digital tools to track and report on traffic sources, conversion rates, and user behavior.- Developed and implemented A/B testing protocols to assess the effectiveness of various marketing strategies and landing pages.