Steven T. Email & Phone Number

Jersey City, NJ, US

- Conducted detailed market analysis in a fast-paced environment to develop a trading strategy that outperformed the market average, turning a $40,000 account into over $500,000 of profits.- Developed and implemented trading strategies based on fundamental and technical analysis, achieving an average monthly return of 8% (S&P 500 benchmark: 2%).

New York City Metropolitan Area

- Led e-commerce customer analytics at Michael Kors, leveraging Adobe Analytics to analyze web traffic, site behavior, and multi-channel customer journeys (SEM/SEO, display, email, social), to enhance marketing strategies and drive sales, traffic, and conversion rate.- Crafted full-cycle measurement frameworks – defining KPIs, establishing measurement.

Greater New York City Area

- Developed comprehensive visual dashboards from multiple data sources, identifying KPIs for business management and executive reporting (weekly/monthly/quarterly). Enabled 50+ stakeholders to track KPIs during sales events and analyze trends for business needs.- Streamlined report automation using Adobe Analytics Workspace and Excel macros, which reduced.

Greater New York City Area

- Established relationship with cross-functional teams (Media, Merchandising, Web Design, Social, CRM) to ensure alignment in data tracking and reporting. Proactive approach to problem solving for any issues that could arise.- Implemented a QA process for site tagging, resulting in a 20% decrease in data collection errors for new website features..

Greater New York City Area

• Responsibilities included: - Identifying KPIs and setting goals to develop measurement plans- Managed processes and prioritization for reporting, analysis, and testing across website - this included correlating web.
• Collaborated with team to significantly improve engagement rates on redesigned sites or pages by performing site audits to identify under-performing web pages and to find out what made other sections successful..
• Developed and maintained multiple data-heavy Excel workbooks that could refresh reporting data, which allowed me to focus on analysis and complete several deliverables each month under immense time pressure
• Created several files that aided in the QA process by verifying that tags created within the tagging plan are matching those that fired, which helped speed up the QA process and reduced the possibility of missing an.
• Mentored a junior analyst; taught best practices for developing automated files, implementing tags, tagging QA, and writing insights

Greater New York City Area

- Led the implementation of a data integrity plan for tagging QA during UAT. Decreased data loss by quickly finding over 20+ critical tags that malfunctioned when a site update was pushed by implementing an alert system when they failed.- Reduced data loss by utilizing Tealium Tag Manager & JavaScript, which allowed for accurate implementation of tags and.

Greater New York City Area

- Delivered monthly reports on social content engagement and how new trends or algorithms affected performance.- Transformed the tagging strategy across all websites to ensure all data was captured, allowing us to answer clients’ or our internal team’s ad-hoc questions with minimal issues.- Created tagging plans to make certain that web pages or phone apps.

New York, NY

Assisted the operations, resource management, and finance departments to develop files that could help improve workplace efficiency, by building automated files & macros that could significantly reduce the time needed to complete tasks and by creating specialized templates that were used across the agency.

Clifton, NJ

- Conducted thorough market research and analysis to identify real estate trends, pricing strategies, and investment opportunities.- Developed detailed reports and presentations on market conditions, competitive landscapes, and property valuations for stakeholders.- Utilized advanced statistical and data analysis tools to forecast market trends and support.

- Analyzed performance metrics of affiliate campaigns to optimize ROI- Utilized Google Analytics and other digital tools to track and report on traffic sources, conversion rates, and user behavior.- Developed and implemented A/B testing protocols to assess the effectiveness of various marketing strategies and landing pages.