Viewer expectations are sky-high. Netflix spent more than $2B on R&D in 2022, and a lot of this money is going to higher video quality. Viewers expect the same quality of experience from you, whether they are watching video in a browser, on a mobile app or on a smart TV.But what if you're responsible for video streaming at your company, how are you going to: 1. Make sure your video streams across all platforms with a consistent experience? 2. Build and maintain custom integrations for third party DRM, ad and analytics connectors? 3. Increase your CPM through smooth ad insertion and beaconing?4. Ensure your latency is low enough to avoid spoiler effects, or create interactive experiences? If you're lucky enough that you don't have to build all of the above, you might think you can just open-source. While open-source is a beautiful philosophy that leads to some of the greatest breakthroughs and collaborations of our lifetime, it does put you at the mercy of people working on it in their spare time. Who are you going to call when it's prime time and your player stops working?THEOplayer is the commercial video player of choice for the world's leading media and entertainment companies to deliver cutting-edge video, efficiently and on any device. And THEOlive is a real-time video API for sportsbooks, iGaming and interactive entertainment, to create high-quality interactive streaming experiences to any audience size.Here's why companies like Telenor, Vodafone, Telenet and Swisscom choose THEOplayer:1. Cross-platform video playback, to provide the same high-quality experience to all their viewers, no matter which device. 2. Video streaming on smart TVs, including optimized ad insertion to avoid black screens.3. Low-latency video playback with LL-HLS, LL-DASH & HESP. 4. Extensive React Native support, to save time and money porting your video pipeline cross-platform. 5. Out-of-the box DRM, ad and analytics connectors, to further accelerate your time-to-market.6. Support from video experts that have your back.And here’s why companies like CoupleTV, Eqify, iGameMedia and bet365 choose THEOlive:1. Easily get started with real-time streaming in minutes 2. The best quality of experience on the market today thanks to TCP delivery with HESP - no frame drops!3. Scale to any audience size thanks to a global CDN.4. Secure real-time streaming including studio-approved DRM.Have a query on video playback, low latency video delivery, High Efficiency Streaming Protocol (HESP)? Get in touch via steven.tielemans@theoplayer.com