Steven Todd Smith Email & Phone Number

Geneva, Switzerland

Geneva, Switzerland

• Lead team of managers, designers, and writers creating change via Branding, Communications, and Reporting
• Key Clients and Campaigns: Nestlé, Nespresso, Regions 20, World Heart Federation, World Stroke Day, HPV Awareness Day

Geneva, Switzerland

• Advised startups & solopreneurs on marketing personas, digital comms, USPs, financials, distribution
• Counseled investors & researchers on barriers to entry, competition, market potential, how to win
• Client Market Segments: Women’s Health, Medical Device, Pet Care, Fashion, Coaching

Geneva, Switzerland

• Major Responsibilities:
• Led global Private Label (PL) OTC pregnancy and ovulation test business unit with annual revenue over 50 million USD
• Supervised a team of Sales and Marketing managers serving 75 major retailers and OEM partners around the world
• Personally managed the Clearblue branded business in Japan as well as the Private label accounts
• Reporting directly to the CEO, executed delivery of sales, margin, and profit goals
• Shaped and enacted where-to-play and how-to-win strategies and tactics

Geneva, Switzerland

• Increased territory responsibilities to include accounts in Japan and the US for total FY 11-12 revenue of 24 million USD
• Grew a previously declining business in Japan by 8% within the first 12 months of heading the business
• Negotiated 6-year supply agreement with #2 US pregnancy test brand, securing revenue of 72 million USD over term
• Exceeded sales goal by 29% for FY 10-11
• Integrated Innovacon’s consumer diagnostics business into SPD (28 customers in 15 countries, over 100 custom products)

San Diego, CA, USA

• In 2007 Inverness Medical Innovations (now Alere) formed a consumer diagnostics joint venture with Procter & Gamble. The joint venture is called SPD Swiss Precision Diagnostics, GmbH.
• Managed top-tier professional diagnostics accounts producing revenue of 6 million USD per year
• Harmonized Innovacon’s 6 million USD consumer diagnostics business with joint venture SPD headquarters in Geneva

San Diego, CA, USA

• Innovacon was created by Inverness Medical Innovations (now Alere) following partial acquisition of ACON Laboratories in 2006.
• Managed key accounts generating professional and consumer diagnostics sales of 6 million USD per year

San Diego, CA, USA

• Managed rapid diagnostics and medical electronics sales to brand distributors and OEM accounts in the Pacific Rim

San Diego, CA, USA

• Created marketing plans and developed a team of KOL product champions for a niche orthopedic implant company
• Organized and maintained a database of provider information for a large medical insurance company

Tokyo, Japan

• Taught individual and small group lessons in conversational English, test taking, and university prep mathematics

Tokyo, Japan

• Launched a line of hand/wrist fracture fixation plates with 1st year sales of 200 million JPY
• Developed and executed marketing and promotional plans for a 1 billion JPY product segment

Fujisawa, Japan

• Taught individual and small group lessons in conversational and business English, technical writing, and public speaking

El Segundo, CA, USA

• Administered the transition of the business from Landos Inc. to DePuy Ace following acquisition
• Managed the life cycle of an orthopedic screw and plate product segment generating annual revenue of 20 million USD
• Led cross-functional team that developed and launched in the US and Japan an innovative line of specialty bone plates
• Produced product brochures, print and trade show advertisements; and co-edited the company’s sales force newsletter

Malvern, PA, USA

• US Division of Landanger-Camus, FRANCEAcquired by DePuy in 1997
• Introduced a new line of osteosynthesis implants in North America
• Developed packaging materials, labeling, and instructional videos
• Led advisory board of US and French surgeons and coordinated their activities with R&D and Marketing in France

Master'S Degree, Bioengineering And Biomedical Engineering

Bachelor'S Degree, Mathematics And Physics