Steven Toole

Steven Toole Email and Phone Number

Founder and CEO @ Toole & Associates, LLC
Herndon, VA, US
Steven Toole's Location
Herndon, Virginia, United States, United States
Steven Toole's Contact Details
About Steven Toole

Toole has over 30 years of leadership experience in B2B, B2G and B2C marketing for emerging technology companies. Throughout his career, Toole has held executive level marketing positions with numerous emerging technology firms marketing to the public and private sectors, including Content Analyst Company (acquired by kCura), AppAssure (acquired by Dell), Jobfox (founded by CareerBuilder's founder and former CEO), immixGroup (acquired by Arrow), INPUT (acquired by Deltek), iCode (renamed as Everest), Precise Software, W. Quinn, and AXENT Technologies (all Symantec acquisitions). He is a former ad agency executive and marketing professor at George Mason University.As founder and principal at Toole & Associates, LLC, he focuses on helping local businesses attract new customers through a dramatic increase in 5-star online reviews and ratings on major review sites such as Google, Yelp and hundreds others. Toole's proprietary system, Reppster, typically drives 2x to 20x more 5-star reviews for his clients, disrupting the competitive playing field. Local marketing firms are welcome to participate in Toole's agency affiliate partner program to augment their own expertise in SEO, social media and web design with Toole's proven online reviews program for their clients.

Steven Toole's Current Company Details
Toole & Associates, LLC

Toole & Associates, Llc

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Founder and CEO
Herndon, VA, US
Employees:
2
Steven Toole Work Experience Details
  • Toole & Associates, Llc
    Founder And Ceo
    Toole & Associates, Llc
    Herndon, Va, Us
  • Toole & Associates, Llc
    Principal
    Toole & Associates, Llc Jan 2000 - Present
    Washington D.C. Metro Area
    As founder and principal at Toole & Associates, LLC, he focuses on helping dozens of local businesses attract new customers through a dramatic increase in 5-star online reviews and ratings on major review sites such as Google, Yelp and hundreds others. Toole's proprietary system, Reppster, typically drives 2x to 20x more 5-star reviews for his clients, disrupting the competitive playing field. Local marketing firms are welcome to participate in Toole's agency affiliate partner program to augment their own expertise in SEO, social media and web design with Toole's proven online reviews program for their clients.
  • Spinsheet Publishing Company
    Contributing Author
    Spinsheet Publishing Company Apr 2021 - Present
    Annapolis, Maryland, United States
  • Avanan
    Chief Marketing Officer
    Avanan May 2016 - Apr 2017
    Greater New York City Area
    Propelled cloud security startup out of stealth mode and positioned company for rapid growth, building immediate pipeline through revenue-generating lead generation programs that accounted for 62% of new business revenue within 1 year. Established and staffed for high volume outbound call capabilities and transitioned sales and marketing infrastructure to highly integrated and efficient operation. Implemented Salesforce.com companywide with boardroom-ready reporting, workflows and customizations. Developed and executed content marketing strategy spanning infographics, customer success stories, videos, blog and more. Aggressively tested and measured a broad range of lead generation approaches to define the optimal mix to maximize revenue at the lowest cost.
  • Content Analyst Company (Acquired By Kcura In March 2016)
    Vice President, Marketing
    Content Analyst Company (Acquired By Kcura In March 2016) Nov 2012 - Apr 2016
    Reston, Va
    Ultimate responsibility for all corporate, product and partner marketing strategies, programs and initiatives including market analysis and new market entry strategies, demand creation, new product branding and launches, OEM and direct sales enablement, thought leadership, online marketing, analyst relations and social media marketing.Content Analyst's Latent Semantic Indexing (LSI) technology, provides advanced, conceptual-based search, classification and document analysis for a wide range of OEM partners for use ranging from highly-classified intelligence installations to world-class publishers to cutting-edge eDiscovery providers, information publishers, information governance platforms and talent management companies. The company was acquired by kCura Corporation in March 2016.
  • Iceweb
    Cmo
    Iceweb Jan 2012 - Sep 2012
    Sterling, Va
    * Built an entirely new inside sales channel for IceWEB, directly contributing to revenue within 60 days of initial deployment and laying the foundation for significant scalable and sustainable revenue growth.* Performed strategic business development functions, initiating discussions with potential OEM partners, securing technology partners such as Rackspace, and strengthening IceWEB relationships with channel partners such as Promark and IceWEB’s reseller partners.* Positively branded IceWEB’s family of products, including product naming (IceSTORM, IceCLOUD, etc.), wrote and issued over 30 press releases, implemented online ad program, secured favorable reviews from key analyst firms, and obtained IceWEB’s 2012 Product of the Year Award.* Overhauled company website, launched partner portal, implemented Salesforce.com and marketing automation, redesigned all collateral, optimized site for search engines.* Served as company spokesperson for press, analysts and investor relations, performing Wall Street road shows (individually and with IceWEB’s CEO), several investor radio interviews, and responding to investor inquiries.
  • Appassure Software
    Cmo
    Appassure Software Jan 2010 - Dec 2011
    Reston, Va
    Marketing head for VC backed developer of award-winning, next generation backup and disaster recovery software (acquired by Dell).Designed and implemented sales lead generation program to drive revenue objectives for 80-person national direct inside sales team and MSP/channel distribution. Manage team of 5 direct reports domestically in addition to offshore resources.Select Achievements:* Profitably fueled 178% revenue growth in 12 months with no additional funding, against a competitive backdrop whereby single digit to negative sequential growth was common. * Built marketing infrastructure to enable sales team growth from 8 to 100 reps in 22 months with 200 calls per rep per day average call volume and a 750,000-contact database* Created inbound sales lead generation driving for 30% of total revenues and an additional 20% influenced through database nurture and web-based marketing programs* Drove 335% increase in total website visits, plus 722% increase in search engine traffic in 20 months
  • Jobfox
    Vp, Employer Marketing
    Jobfox May 2007 - Jan 2010
    Mclean, Va
    Recruited by Founder/CEO to build B2B marketing communication/sales lead generation program to drive revenue objectives for 60-person national direct sales team. Leveraged social media marketing, database marketing and live/web event marketing. Managed team of 5 direct reports.Select Achievements:* Fueled 10X revenue growth in 12 months for VC-backed web 2.0 Internet job matching site, leading to international expansion, catapulting company to rank in top 10 U.S. job sites. * Created, marketed, executed over 300 highly successful lead generating seminar/webinar events attended by over 8,200 targeted buyers in 10 major cities, generating over $7M in sales.* Developed seamless leadflow process, including monitoring/metrics from marketing to sales closure and customer relationship development. Provided sales readiness including sales presentation development, publicity, collateral, case studies, and call scripts.
  • Immixgroup
    Vice President, Marketing
    Immixgroup Aug 2005 - May 2007
    Reported to President & CEO in leading corporate marketing team for $150MM organization and providing federal marketing services to client base of more than 150 enterprise technology companies.Planned and executed federal marketing programs for IBM Software, SourceFire, Sonic Software, Hyperion, WebEx, Kronos, Serena, PointSec, Network General, and others.
  • Input
    Vp Of Marketing
    Input May 2004 - Aug 2005
    (INPUT was acquired by Deltek)Reported to President as senior marketing executive responsible for US and international corporate and product marketing for 150-person, privately held provider of web-based market intelligence for the government contracting market.Responsible for marketing strategy, positioning, competitive differentiation sales lead generation and qualification, branding and publicity, product launch, partnerships, event marketing, and Web marketing.P&L responsibility for profitable international events business in addition to managing lean team of five marketing professionals.
  • Icode
    Vp Marketing
    Icode Feb 2003 - May 2004
    Developer of ERP/CRM/SFA/e-commerce software suite for small to medium businesses (SMBs) in retail, wholesale, e-commerce segments. Company was known as iCode at the time, changed its name to Everest and was acquired in 2009.Responsible for US and international corporate and product marketing for 300-person, VC-backed e-commerce and ERP software firm.Managed $2.2 million annual marketing budget and entire marketing staff of 27 individuals across PR, campaigns, web, multimedia, copywriting, corporate creative, and telemarketing, including 26 based in Bangalore, India.
  • Wquinn/Precise Software
    Vp Marketing
    Wquinn/Precise Software Mar 2000 - Feb 2003
    -- acquired by Precise Software in September, 2001 (NASD: PRSE) -Storage resource management (SRM) software solutions for enterprise Microsoft Windows server environments. Precise was subsequently acquired by Veritas Software (NASD: VRTS) in December, 2002.
  • George Mason University - School Of Business
    Professor Of Marketing
    George Mason University - School Of Business Jun 2001 - Dec 2001
    Fairfax, Va
    Taught integrated marketing communications to marketing majors at the School of Business.
  • Axent
    Marketing Manager
    Axent 1997 - 2000
    --acquired by Symantec -- Information security software solutions including firewall, intrusion detection, enterprise policy management, testing, consulting, authentication, network security and system security.
  • Nomadic Display
    Director Of Worldwide Marketing
    Nomadic Display Aug 1994 - Mar 1997
    Washington D.C. Metro Area
    Responsible for worldwide marketing for Nomadic Display portable display products for use in retail storefronts and expositions.
  • White64
    Account Executive
    White64 Aug 1993 - Jul 1994
    Herndon, Va
    Ad agency exec with one of the DC area's longest-running independent advertising and marketing agencies.
  • Fcb New York
    Media Planner
    Fcb New York Aug 1991 - Jul 1993
    Greater Philadelphia Area
    Handled advertising for Nutri/System's retail weight loss centers nationwide.

Steven Toole Education Details

Frequently Asked Questions about Steven Toole

What company does Steven Toole work for?

Steven Toole works for Toole & Associates, Llc

What is Steven Toole's role at the current company?

Steven Toole's current role is Founder and CEO.

What is Steven Toole's email address?

Steven Toole's email address is st****@****ole.com

What is Steven Toole's direct phone number?

Steven Toole's direct phone number is +157127*****

What schools did Steven Toole attend?

Steven Toole attended Syracuse University, University Of Maryland University College, University Of Maryland University College.

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