Steven Underwood Email and Phone Number

• Directed a marketing campaign for Micro Machines: Mini Challenge Mayhem, organizing 15+ creators and developing a creator program to gather UGC.• Produced X8 League Finals stream, coordinating 8 teams and managing production schedule for live stream.• Launched X8 Creator Program, recruiting VR Influencers and coordinating in-game asset creation with production team.• Sourced 45+ digital shorts for HoverFit campaign, organized Content Calendar, and developed Beta Program to collect NPS and feedback for development team.• Managed and optimized digital ad spend across IG, Facebook, TikTok, and Twitter, budgeting and reporting KPIs and performance metrics to clients.

• Managed Spacestation Gaming’s largest partnership of Oats Overnight. Working with influencers togather 5,000,000+ monthly impressions. Coordinated 45+ paid streams each month, organizing andseeding 45+ boxes of product for influencers and partners, sourced and distributed branded minifridges, and managed monthly content pieces that lived on main channels.• Connected Heely’s and Minecraft teams through past connections that ultimately led to the creation ofa co-branded Heely shoe that was released worldwide. 50,000+ unit initial production over 2-year contract, with 3% royalties paid to Spacestation Gaming• Partnered with AEW Gaming for two separate campaigns, the first a large online tournament for theirMobile Game. Involved working with AEW talent and wrestling influencers, coordinating matchesbetween participants. Managing a team of 10 editors to turn around 16 edited content pieces over thecourse of 4 weeks. Producer and Project Manager for 2nd AEW Games launch, coordinating video teamsto capture content at VIP Party, and then edit and release video content over its launch.• Lead for 2023 HCS Salt Lake City Halo SSG Global Invitational After Parties and Oats Overnight Boothactivation• Managed live activations including SSG Pro Teams and after parties at tournaments or conventions,covering hundreds of fans and community members with engaging experiences.• Produced monthly lists of creators to Squarespace for digital marketing activations. Passing $250,000 in deals in 2021, and crossing $120,000 in approved deals in Q1 of 2022• Commissioned and deployed tool to teams across Spacestation to streamline gathering of socials reach and analytics, easing the strain of producing lists for campaigns from companies looking to spendmarketing budgets in social media paid ads.

• Manage current portfolio of 15 partner accounts; regularly update internal team through daily sprints, contributing to our $15M yearly forecast• Led the partnership with DXRacer in development and rollout of a new incentive for the Extra Life fundraising program; increased Q3 participation of the $5000+ fundraisers by 35%• Onboarded 10 partner brands for the Human Claw Machine activation at E3 2019 and TwitchCon 2019; efforts increased awareness and key marketing opportunities to the 40,000+ attendees• Owner of project that led to $800,000 in sales by partnering with Wizards of the Coast to create a cross-branded Magic: The Gathering and My Little Ponies cards in 2019. In 2020, we created a similar card activation that brought in $1.2M.• Led Hackathon team; presented to executive team of Children’s Miracle Network; pitched organizational partnerships with gaming industry and influencers; efforts earning additional support for Extra Life • Developed strategy, outlined 5-year plan, and wrote internal reports to communicate value of professional gaming and esports partnerships to various stakeholders• Drafted, developed, and pitched to key account holders at Coca-Cola for gaming strategy with 3rd-party partner Blizzard Tespa; earned a cross-partnership between all three parties

The Utah Esports Council/Utah Gaming Hub consists of the leaders and decision makers for the different gaming clubs, groups and business' in Utah. We have representatives from High School gaming clubs, Collegiate Clubs, Hardware, Apparel, Tournament Organizers, Convention owners, Gaming Cafes, Streamers, and so many more businesses. We host a bi-monthly meeting that gathers all of these groups together to talk about what our next events are, and to give the opportunity for networking.In November, we hosted an Extralife 24 hour stream, and raised over $12,000 for a donation to the Children's Miracle Network.

• Served as Director for Gaming Con/Comic Con booths; organized 40+ volunteers, orchestrated 8 experiences within booth, and initiated contact and generated leads for over 40,000 attendees • Earned a $250K sales deal (200+ Xbox Ones in patients’ rooms) by establishing a key relationship with a local children’s hospital; effort required overcoming administrative obstacles • Generated $12,000 for Extra Life and the Children’s Miracle Network through donations and promotions during 24-hour live stream event• Competitively selected to represent Microsoft Retail in the Microsoft Theater at E3; 80+ applicants • Organized and facilitated multiple summer league tournaments with 120+ attendees per event for the multiplayer games of Halo, Gears of War, League of Legends, and Overwatch; oversaw curation of leaderboards, seeding for teams, and organizing brackets for 20+ teams • Created the Utah Esports Council that focuses on Gaming and Esports; membership includes 45 Esports teams, hardware and apparel manufacturers, convention owners, collegiate program directors• Hosted 600+ kids through 30+ Xbox tournaments, generating a lead that was escalated to enterprise sales team that landed a $600,000 Surface deal with Jordan School District• Organized 5 Make-A-Wish proclamations that involved different studios within Microsoft Studios; worked with the studio executives and community teams for logistics and details

• Organized 5 Make-A-Wish proclamations that involved different studios within Microsoft Studios; Worked with the studio executives and community teams for wish proclamations • Consistently a top 3 advisor for gross monthly sales; passed $15,000 totals with 75% attach rates for software and accessories• Served as a liaison between internal leadership team and sales team: regularly attended manager meetings, ideation sessions, and shared insights with team in support initiatives and sales strategy• Regularly read and translated Microsoft’s annual marketing communications into priorities and success metrics that drove increased sales at Microsoft Store as a product advisor• Assisted in generation of social media marketing content and deployment of POP advertising in store and at various conventions and events that resulted in actionable leads and increased sales

Knowledgeable of all controls and operational characteristics of each assigned liftSafely loads and unloads skiers and snowboarders of all ages and abilitiesRemains alert for guests improperly loading and unloading, and other dangerous developmentsActs appropriately in emergenciesMaintains logs, incident reports, and other required documentsProvides exceptional guest serviceMaintains loading and unloading rampsErects and maintains lift line ropes and signageEnsures chairs are clean of snow and ready for loadingComplies with all company safety policies