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Steven Verjans is listed as Experienced Market Research, Planning, Strategy and Customer Experience Professional based in Ireland. AeroLeads shows a work email signal at aib.ie and a matched LinkedIn profile for Steven Verjans.
Steven Verjans previously worked as Customer Segmentation and Strategy - Head of Acquisition Strategy at Aib and Planning Team - Segmentation Development and SME Planning Lead at Aib. Steven Verjans holds Certificate In Digital Marketing, Marketing from Digital Marketing Institute.
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I am a person who values excellence and demonstrates authenticity in my interaction with others to create an engaged and trusting environment.I have experience developing customer strategies which achieved improved commercial returns and market share for the organization. I have proven expertise in market research, team and event facilitation, agency management, project management, budget management and problem solving with an diverse knowledge base encompassing the Social Sciences, Economics, Insight Theory, Behavioural Economics and Statistical Analysis.During my time at AIB group I was responsible for devising and delivering a new Customer Acquisition strategy, was central to developing a new segmentation solution and award winning Marketing campaigns as well as award winning Market Research programmes.Most recently I have been on a Career Break to explore personal ambitions and provide care and support to my parents who both developed significant health issues simultaneously.I am now actively seeking opportunities to re-enter the workforce.
Listed skills include Analysis, Problem Solving, Communication, Influence Without Authority, and 23 others.
A career timeline built from the work history available for this profile.
• Acting as a convenor, bringing diverse groups together to realise a greater group intelligence • Lead the development of new approach to Personal Customer acquisition • Lead and coordinated multi disciplinary team over 12 month programme • Programme encompassed significant value analysis and new proprietary research • Strategy has been adopted by AIB Board and is being successfully implemented
• Training stakeholders in best-practice planning approach and leading annual planning process for SME segment • Development of a new 3D segmentation across the Personal and SME markets • Information synthesis and insight generation • Leading development of actionable plans tightly aligned to commercial demands • Measurement and evaluation of in-market activity
• Best practice reengineering and management of AIB’s research programme. • Senior stakeholder management across multiple business functions. • Management of agency partners to ensure optimum research outputs. • Evolution of approach to leverage Behavioral Theory and new technologies. • Lead the creation of AIB Voice of the Customer customer experience programme.
Responsible for the planning and execution of advertising campaigns. Supported Head of Advertising in a wide range of roles including media agency management.
Responsible for the planning and execution of several sponsorship properties encompassing Arts, Sports, Business and Agri. Elements of the Sponsorship Portfolio, as well as involvement with AIB’s programme of Corporate Giving.
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Steven Verjans is listed as Experienced Market Research, Planning, Strategy and Customer Experience Professional.
AeroLeads has found 1 work email signal at @aib.ie for Steven Verjans.
Steven Verjans is based in Ireland.
Steven Verjans has worked for Aib.
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Steven Verjans holds Certificate In Digital Marketing, Marketing from Digital Marketing Institute.
Steven Verjans is listed with skills including Analysis, Problem Solving, Communication, Influence Without Authority, Critical Thinking, Flexibility, Rapid Learning, and Client Rapport.
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