I am a person who values excellence and demonstrates authenticity in my interaction with others to create an engaged and trusting environment.I have experience developing customer strategies which achieved improved commercial returns and market share for the organization. I have proven expertise in market research, team and event facilitation, agency management, project management, budget management and problem solving with an diverse knowledge base encompassing the Social Sciences, Economics, Insight Theory, Behavioural Economics and Statistical Analysis.During my time at AIB group I was responsible for devising and delivering a new Customer Acquisition strategy, was central to developing a new segmentation solution and award winning Marketing campaigns as well as award winning Market Research programmes.Most recently I have been on a Career Break to explore personal ambitions and provide care and support to my parents who both developed significant health issues simultaneously.I am now actively seeking opportunities to re-enter the workforce.