• Oversee the DIRECTV for BUSINESS social media presence on LinkedIn, X, Instagram, Facebook, and YouTube.• Created the division's first comprehensive social media strategy, integrating on-air, print, and live events.• Manages paid, earned, and organic social media campaigns to drive brand awareness & retention.• Oversees social asset-generation projects such as photo and video shoots.• Collaborates with industry influencers and talent for content partnerships, expanding promotional reach.

• Own a CA-state registered Limited Liability Corporation, holding multiple vacation rental properties in the Greater Palm Springs area.• Screen all rental applicants in compliance with anti-discrimination laws.• Manage all business financial reporting for compliance with state & federal requirements.• Advertise and market vacant properties to ensure maximum occupancy year-round. • Negotiate contract for maintenance, cleaning, and repair of all units.

• Created Desert Polymer Flooring’s first comprehensive omnichannel marketing strategy.• Hosted over 10 live events & sponsorships such as DPF Demonstration Days and The Concrete Design Show.• Oversaw development of over 200 unique marketing assets such as media kits, POS displays, mailers, leave-behinds, door hangers, product packaging and in-store displays.• Redesigned packaging for 25 products across five lines and three geographic regions.• Managed crisis communications during critical periods such as COVID-19, price increases, and supply chain disruptions.

• Developed Technicolor's 2015-2018 global digital and social media strategies across its Production Services, Connected Device, and Home Entertainment verticals.• Led the 2016 redesign of Technicolor.com and accompanying social media channels.• Managed content collaborations with TV & film talents, creating interactive content such as our "Ask Me Anything" series.• Provided strategic direction for over 35 digital marketing campaigns.• Led a team of copy editors, graphic designer, and social strategists.

• Led the development of CRM and marketing strategies across multiple digital and social media platforms.• Defined data-driven best practices for consumer engagement on FOX-owned and operated digital marketing channels.• Designed social performance dashboards used to inform audience migration strategies. • Monitored emerging digital technologies for strategic opportunities to increase domestic theatrical ticket sales.• Collaborated with various departments & agencies to ensure alignment of digital tactics with broader company objectives.

• Developed marketing strategies and brand awareness campaigns across multiple platforms including social media, digital, on-air, print and other traditional marketing channels.• Facilitated the expansion of the network’s reach into social networks and other emerging online channels. • Served as the day-to-day point of contact for our digital media agencies, vendor partners and internal stakeholders.

• Oversaw NuvoTV's digital strategy for its on-air and on-demand programming.• Collaborated with production staff and broadcast teams on the development multi-platform show content, including VOD. (long-form and short-form)• Managed a team of bloggers, social media marketers, developers, and interactive designers.• Doubled network's website engagement within four months of hire.• Established digital content partnerships with show talent to help extend NuvoTV's reach.• Led project team that created NuvoTV's first mobile apps for iPhone and Android devices.• Launched the network’s first SMS/Text news alert system in under four weeks which included innovations like Text-2-Vote, Text-2-Win, Text-4-Info, and Text-2-Broadcast. The latter reached over 28M homes.

• Oversaw FOX Reality Channel's digital media strategy, including all social platforms.• Managed content ideation, production, deployment, and P&L for the network's digital platforms.• Established strategic partnerships with 3rd party technology companies to expand FOX Reality Channel's digital reach.• Launched over 17 micro-sites and 20+ television series on Hulu, iTunes, and other platforms.• Developed an interactive video channel with cable operators, creating application workflows between cable head-ends and content management systems.• Introduced FOX Reality Channel’s VOD library nationwide and assisted in VOD launches for Big Ten Network and FX Network.• Initiated FOX Reality Channel's “QuickClips” short-form VOD libraries.• Produced "Reality Remix" Interactive Show, enabling audience participation via on-screen chat and polls.• Created four video podcasts and launched mobile web portals, including e-commerce offerings for the Fox Reality Channel.

• Launched the Los Angeles division's first sales and customer support web portal, reducing call volume by 5% within a year of launch.• Managed a staff of 12, across IT programming, E-care, and Reporting disciplines.• Led the technical developed of the Los Angeles division's first customer-facing online ordering system.• Created a division-wide Intranet portal, IRIS.• Introduced the CIMS Campaign Information Management System, that translated marketing campaign parameters into Customer Care service provisioning codes, almost eliminating data entry errors during sales calls.• Established the e-care customer support team, significantly reducing inbound service call volume.• Launched an award-winning online reading application for the "Time2Count Reading" community outreach program.• Led IT project feasibility studies, aligning projects with organizational priorities.• Developed IT project plans, defining objectives, technology specifications, schedules, budgets, and staffing.