Having initially led the B2C team I transferred to the Travel PM&I team. Based in the UK, and collaborating with a broader European and global group, I have played a pivotal role in numerous key areas, including:- Launching new products and onboarding business partners- Introducing innovative solutions to the market- Leading Innovation and Quarterly Business Reviews- Defining and executing product roadmaps- Implementing marketing campaigns- Conducting qualitative and quantitative market research- Collecting and analyzing customer feedback- Reporting on customer insightsKey AchievementsGiven the breadth and diversity of my responsibilities, here are a few notable accomplishments:- New Partners: Played a crucial role in securing and onboarding major partners such as Natwest Banking Group and TUI, significantly contributing to Allianz Partners becoming the largest travel insurer in the UK.- Market Analysis: Delivered in-depth analyses on the UK cruise market, medical conditions affecting UK travelers, the UK student travel market, and the coach travel market, aiding strategic decision-making.- Market Research: Collaborated with agency support to conduct market research studies on policy wording comprehension, optimizing our communications to meet regulatory standards.- Content & Email: Designed, created, and launched a Business Partner content hub and a quarterly newsletter to educate and inform our business partners about ongoing improvements and benefits for them and their customers.- Thought Leadership: Developed whitepapers and thought leadership content on various topics, including Artificial Intelligence.- PR & Communications: Worked closely with PR and communications teams to develop campaigns and initiatives that generated positive PR headlines for the business.- Innovation: Conducted innovation sessions on travel customer insights, market trends, and future travel scenarios for high-profile business partners, including Lloyds Bank.

Oversight and leadership of the B2C digital marketing team for UK and Ireland. Activity including campaign creation, monitoring and reporting on a global scale, liaising and sharing learnings with country lead colleagues. Scaling and optimising existing channels including paid search, paid social and affiliates. Growing organic visibility through on page and rapid outreach activities. Implementing new channels including email lead generation and member referral and loyalty program.Results- Exceeded annual sales targets for both UK and Ireland. - Achieved annual sales plan targets within 9 months for Ireland going on to achieve 142% of target by contract end. - Achieved 104% of target for UK across contract dates

Travelling Europe and USA

As Head of Marketing I had overall responsibility for acquisition, engagement and retention initiatives. Primarily this was via digital channels, but included Paid Search, Paid Social, SEO, Content Marketing, PR, Affiliate and Partnership Marketing and Email. During my time, I presided over a growth in the policy count of 23% and an increase in the renewal rate of 5 percentage points by introducing. I also improved the trust rating of the business from 1* to 4.5* on Trustpilot. All this work culminated in the business being awarded Highly Commended at the Moneyfacts Consumer Awards.

I was part of the team which created and launched VitalityInvest to the UK market. Working together with investment platform specialists GBST to ensure static and dynamic content was deployed on time. As part of the invest GTM team, I also worked on launch events, offers and campaigns to market to drive awareness both within the B2C and IFA target markets. After the launch of VitalityInvest- my role broadened out to digital marketing to an adviser audience across Health Insurance. Life Insurance and Investments.

I look after all facets on on and off site organic search performance. Technical SEO developments are built by a direct SEO developer in response to opportunities identified, such as web performance, load times, CDNs and enforcement of URL structures. Extensive content research has led to a hub and spoke model of content development to broaden our search footprint. Managing the outreach budget we are working within two specific areas, broadcast - using paid native advertising, sponsored online placements, blogger and influencer outreach. Finally, the social media element has entered my role, and working with 1 direct report we drive community growth, coupled with community engagement with the overall objective of acquisition (both direct and assisted conversions) and member advocacy. Social platforms span Facebook, Twitter, YouTube, Instagram and Pinterest on the consumer side and LinkedIn, Twitter and Slideshare primarily targeted at brokers and intermediaries. Recently my role has expanded into elements of product ownership for the direct to consumer facing digital assets which involves knowing and implementing agile techniques to deliver business objectives.Acheivements:- Consolidation and migration of two digital properties into one. - Roadmap development and end to end management of website development project- Developing a methodology and guidelines for digital best practice and communicated that through the business.- Roadmap and sprint planning for the business year to achieve digital objectives. - 300% increase in Life Insurance leads YoY (2016 vs 2015)- 43% improvement in YoY leads for Health insurance (2016 vs 2015)- 128% increase in organic traffic driven to the site lowering paid costs by 8%- Increasing the organic channel to driving 48% of total traffic from 30% YoY (2016 vs 2015)

Brought on board as the Senior Manager for SEO and Social at Vitality, I was charged with creating the SEO strategy, implementing tactical tasks and reporting upon performance. This came off the back of a migration that the business has completed unsuccessfully, so much of the time spent has been undertaking technical and on-­‐page tasks to set up some solid foundations for the site. Managing the SEO budget of £120,000 per year, an agency and an SEO developer who works remotely, I have split search into 4 distinct areas -­‐technical, on-­‐page, outreach/engagement and social. Since joining Vitality, I have been keen to extend our digital expertise and have been leading a number of projects, one on implementing multivariate testing (leading to securing £75,000 worth of funding) and a fundamental overhaul of our Google Analytics platform, which has led to investment in Google Analytics Premium. These projects along with an expansion into social media management led to a job title change encompassing all of my digital remit.Responsibilities, Skills and Achievements• Speaking with and presenting the website migration and redirection strategy to board members and gaining their by in for the methodology and making them aware of the risks. • Creation and management of the social media strategy. Leading to an increase in community from circa 6,ooo fans to a community of over 25,0000 whilst maintaining our lead in engagement. Showing the quality of the community we are building.• Leading an undertaking an agency RFP process and appointed a new agency• Managing the content and outreach strategy which grew domain visibility by 32% YoY• Sitecore 8 and Sitecore 6 CMS experience.

Working as Global Content Manager I have overall responsibility for the copy, content updates and email content ensuring that amends are made to the site in all locations to ensure a uniform tone of voice. Furthermore, I ensure that the copy is translated correctly into the 12 languages we use online.Building pages and integrating tracking across the email, PPC and SEO landing pages I am able to optimise and refine the online content based on the feedback and results of analytics.Working to 2 week deployments my work is time critical and I work hard to ensure that work is complete and signed off to meet these deadlines, and the content can go live for our visitors to view.

Managing a portfolio of 4 websites across the RMP Enterprise brand. I am responsible for ensuring that each has the correct content up and live at any given time, ensuring that these website are highly visible on Google and other search engines, as well as reporting on the performance of the websites back to the team. I have line management responsibilities to our Website Executive, managing the daily tasks and setting longer term objectives whilst undertaking appraisals to ensure that everything is on course. The main website within the portfolio, RateMyPlacment.co.uk, is currently experiencing is biggest growth period in it's history, and to be a significant part of that is something that I am rightly proud of.

Responsible for uploading all content such as job listings and company profiles accurately and to very short deadlines. Furthermore I have responsibility for adding blogging content and creating pages based on Wordpress. I have also overseen the coding, testing, dispatch and reporting on HTML email campaigns. I constantly pull reports for client campaigns and have overseen the development of the detail and style of the reports, gaining credit both internally and from clients.

Assisting with all things website from SEO, sales figure analysis and website marketing and promotion to reflect what is happening in Clinton Cards stores nationwide. I work alongside and manage day-to-day website tasks and delegating work to others in my department.

Responsible for profitable direct marketing campaigns to the education sector.Liased with a number of advertisers across various different media from print to radio to web based advertising. Ability to organise and run market research tasks from focus groups to questionnaires and surveys.Working on various company websites and promoting these through e-newsletters and e-mail marketing.; Presented reports to both line managers and managing director levels.Led and secured extensive press coverage in Brighton, Sussex and nationwide about a Brighton based event on a voluntary basis. Attended 2 education trade shows enhancing direct and personal selling skills.Promotional distribution around university and securing press coverage in university publications to promote a marketing campaign.; Running this company, responsibility for getting it started meant that negotiation with printing companies in Brighton was needed in order to secure volume discounts. Discounts were secured and long-term partnerships have been set up with a number of printers across East Sussex.Promotion of the company is very much on a budget as this company is run alongside my university course and therefore marketing activity is performed through free indexes, word-of-mouth, social networking sites and blogs.

Campus Group (On Behalf of HM Foreign Office; Responsibility for promotion of the 'Know Before You Go' campaign and website targeted at gap year students. Distribution of promotional merchandise. Running a stall within university. Performing marketing research tasks. Securing pieces of PR for the campaign.

Worked on direct marketing campaigns to the education sector. Printing and mailing catalogues formed the main area of the business. However, also got involved in events and trade shows and personal selling.