My drive, commitment, imagination, multi-disciplined experience, and take charge attitude will help grow and shape the future of your company. I am a pragmatic go-getter with an executive-level track record of overseeing and managing programming & creative strategies, multi-faceted marketing initiatives, and projects across many segments and different media platforms.From seeking out new viewers through marketing campaigns, programs, and promotional events to maintaining long-standing partnerships with clients and vendors, I have a diverse grasp of staff training & development, customer relationship management as well as driving overall brand awareness, engagement, and growth, ensuring achievement of company KPIs. My expertise lies in successfully conceptualizing, developing, and implementing strategies to drive market impact and expansion for a variety of industries and clients. Benchmarking accomplishments and achievements of my career:• Recruited to provide oversight for a team of 30+ employees in driving operational processes encompassing The Jam morning news & entertainment program, marketing, media, promotions, digital/social engagement and special projects.• Orchestrated station group meetings to discuss and conduct individual market analysis and research concerning rating performance, sweeps planning, promotion frequency, and on-air exposure of promos in targeted time periods.• Drove corporate innovation through leveraging market opportunities and delivering co-op and media support to affiliate stations, as well as maximized revenue growth by establishing affiliate tune-in initiatives for news and non-news programs.• Fueled business development opportunities by establishing synergistic sales initiatives for both on-air and online while coordinating creative direction for all promotion, production, and marketing efforts.• Identified and cultivated local programming, talent, and creative teams that represents and helps drive the company’s strong commitment to diversity and inclusion.Furthermore, I am versed in driving marketing communications, including branding, public relations, advertising, marketing events, marketing materials, and market research as well as establishing annual budget plans focused on specific deliverables related to achieving brand recognition, audience growth/viewership, and online growth.