Steven W. Email & Phone Number

Chicago, Il, Us

- Strategic Leadership: Spearheaded the complete restructuring of global marketing strategy and infrastructure that led to 3X website traffic, 4X lead volume, and millions in revenue pipeline- Campaign Management: Oversaw the planning, execution, and optimization of diverse marketing campaigns across multiple channels (e.g. SEO, paid media, organic and paid social, content strategy, brand alignment, PR, email, and affiliate)- Data-Driven Insights: Established and built the end to end marketing to sales CRM analytics tracking infrastructure to provide the company deep insights into lead optimization, customer behavior and market trends. - Revenue Growth: Played a pivotal role in driving significant revenue growth through innovative marketing strategies, effective lead generation tactics, and supporting sales efficiencies which led to cutting our cost per lead in half, increasing our marketing ROI by 4X, and doubling our average deal size.- Team Leadership: Built and led a high-performing global marketing team of 16 employees. Fostered a culture of collaboration, innovation, and continuous improvement, ensuring team members were equipped with the necessary skills and resources to excel in their roles- Hands-On Execution: Maintained a hands-on approach in managing critical marketing initiatives, from concept to execution. I created the strategy and led the rolling up of 4 acquired brands into two flagship brands, website migration and consolidation, and marketing CRM consolidation. All of which were completed within one-year- Stakeholder Management: Effectively communicated with and presented to executive leadership and external stakeholders. Provided regular updates on marketing performance, insights, and strategic recommendationsAwards: Out of 18,000 employees at Motorola, I was recognized with the 2023 Change Agent Award, for my impact on innovating the entire marketing infrastructure and strategy

Los Angeles, Us

Advised and help implement the growth marketing strategy, which played a large role in the successful acquisition of the company by Justice Direct.

Culver City, California, Us

- Acquisition: Played a pivotal role in positioning the company for an acquisition by Motorola Solutions. - Growth Impact: Directly contributed to the company’s growth trajectory, leading marketing efforts that were instrumental in scaling the business and attracting acquisition interest. Generating 250,000+ monthly search and social impressions, 60,000 monthly sessions, 2500+ monthly Leads, and millions in inbound yearly revenue- SEO & Google Paid Media Strategy: Created and led the company’s SEO and Google paid media strategy, significantly enhancing online visibility and organic traffic. Implemented best practices for on-page and off-page SEO, link building, Google Paid Search, display remarketing, and YouTube campaigns resulting in multi-channel impression share dominance in our space.- Infrastructure Development: Spearheaded the creation and implementation of the company’s marketing infrastructure from the ground up. Built and managed a robust website that had optimal user experience, was an SEO powerhouse, and versatile functionality to support marketing and sales initiatives with agility.- CRM Implementation: Led the design and deployment of a comprehensive marketing CRM system, connecting Hubspot and Salesforce, to facilitate complete lead tracking, effective customer management and enabling targeted marketing and sales automation efforts.- Data Analytics: Established a comprehensive data analytics tracking system using Google Analytics, Hubspot, Salesforce, Mouseflow, Optimizely, and Google Data Studio. Automated data reporting to inform marketing strategies, conversion rate optimization, measure campaign effectiveness, and drive continuous improvement across marketing and sales.- Cross-Functional Collaboration: Worked closely with product, sales, and technical teams to ensure a cohesive approach to market expansion, go-to-market strategies, and brand positioning.

Culver City, California, Us

Fresh Ecommerce is a data driven digital marketing agency. We focus on driving visibility and profitability for our clients by curating a complete user funnel across multiple marketing channels. Services include: -- Online / Offline Data Analytics and Tracking Implementation and Repair Including Google Analytics, Adobe Analytics, Tag Manager, Call Center Tracking, Ecommerce Tracking, Datalayer Development / Implementation, and Data Centralization-- Search Engine Optimization (SEO)-- Paid Search Implementation and Account OptimizationIncluding Google Ads, Yahoo / Big, Yandex, Baidu, and Gmail Ads-- Native Advertising Implementation and Campaign OptimizationIncluding OutBrain, Taboola, Yahoo Gemini, Nativo, and Gravity-- Facebook & Instagram Paid Campaigns and Presence Growth-- Display & Ad Space Purchasing-- Website Conversion Rate Optimization and A/B Testing-- Funnel Optimization-- Email Campaigns and Deliverability Repair-- Branded and Whitepaper Content-- In-house Corporate Training in Data Analytics and Digital Marketing-- Marketing Department Staffing and Training-- Reporting Automation

Baltimore, Maryland, Us

- Acquisition: Substantially contributed to the rapid impression share and revenue growth of the financial publisher’s Brazilian market branch, which led to the acquisition by InfoMoney.com.br- Managed marketing and business intelligence teams to develop and execute a multi-channel international strategy that increased net revenue by 300% (over $10 million a month): included SEO, Google Paid Search, Native Advertising, YouTube, Email Nurturing, Facebook, push notification, and SMS campaigns- Implemented and managed the onsite and offsite data analytics infrastructure with tools like Google Analytics, Hubspot, Salesforce, Google Tag Manager, Google Data Studio, and AWS

Miami, Florida, Us

Oversee, track, and enhance the ecommerce performance of digital marketing products at EveryMundo, a global leader in marketing solutions for airlines.- Founded department and standardized processes related to monitoring product performance- Work with IT and front-end teams to develop new system functionalities and strategies in effort to improve SEO, search marketing performance, user experience, and conversions rate (CRO)- Establish and lead efforts in tracking and reporting of key metrics using various web analytics tools (see above) used to determine system performance and health of each product instance- Lead efforts in research and discovery audits of system issues that impact to SEO and ecommerce performance - Present product performance concepts, strategies, and roadmaps directly to CEO and developer leads- Develop and consult on SEO, analytics, and other ecommerce strategies for clients using our products- Assist in creating performance marketing (SEO, PPC, Display, Email) best practices documentation for clients / product end-users- Work with clients and our IT teams to establish best method to execute product modifications that can impact system and/or ecommerce performance - Monitor SEO and search marketing competitive analysis and benchmarks- Assist clients in the technical implementation and on-boarding of products- Assist in the creation of business and performance marketing requirements for new IT and creative projects- Advise on the execution of web analytics audits and implementations for clients- Assist in training the client and internal departments in SEO and digital Analytics tools and best practices- Assist in creating project management processes with the use of JIRA and Confluence to maintain an efficient workflow with IT, implementation, creative teams, and clients-- Assist sales team with product market research and performance marketing audits for prospective clients

Miami, Fl, Us

-- Co-led the effort to design and development SEO automation tools that scaled site optimization, landing page generation, and performance monitoring-- Oversaw the development and execution of SEO strategies that ensured long-term keyword rankings and organic traffic growth. Verticals included the Legal, Medical, Auto, and Spa-- Keyword research and development-- Worked with clients to set benchmarks, KPI goals, and roadmaps for digital campaigns-- Worked with content and web development teams to ensure that onsite elements adhered to SEO and UX best practices.-- Establish safe link building and social signaling techniques for client campaigns-- Assist in the restructuring of the company's Google Places/ Local strategy-- When I came into the company, they were reeling from the Google summer algorithm updates of 2012. I preformed an audit of their system and techniques, established their flaws and diligently put forth innovative ways to repair client rankings as well as organic growth-- Designed and executed the company's Video Search Engine Optimization (VSEO) service

-- Online ad space buying and research-- Managed monthly display advertisement budgets, expenses, and invoicing, -- Affiliate marketing outreach and online traffic trade development-- Oversaw display advertisement design in various image and video formats-- Optimized display advertisements to increase CTR, user engagement, and conversion

Miami Shores, Fl, Us

-- Taught English as a second language courses to foreign students who were preparing to enter the university for graduate and doctorate programs-- Prepared students for writing portion of the GRE

Milan, Mi, It

-- Assist in the design of client brochures, conference forms, press release templates, and trade publications with the use of Adobe LiveCycle, InDesign, Acrobat Professional, Photoshop and HTML-- Designing and writing press releases for clients largely involved in access control, electronic legal document, mobile payment, and biometric technology-- Dissemination of press releases and similar material to publications internationally-- Managing and updating press contact databases-- Designing and writing client blog posts-- Performing content updates to both company and client websites

Milano, It

Milan, Italy 20124 Via Lazzaro Palazzi, 2 Phone: +39 02 20 40 41 14- My job presented me the opportunity and challenge to design original, engaging lessons that are relevant to the needs of each class. I taught English and writing composition to an array of students ranging from children to teenagers, to young adults to older business professionals. I’ve taught both individual and group courses for levels A1, A2, B1, B1+ and B2. - I’ve also worked with courses that relied on computer software in and out of the classroom. - I’ve taught corporate courses at the following companies: Privimoda, Merch/Schering-Plough, Siemens Technology, Siemens-Nokia, and Unicredit. For these courses I taught business focused English and assisted in creating and editing presentations and content for meetings, websites, brochures and press material.

Milano, It

Sede Di Saronno, Italy 21047 P.zza Cauti Saronnesi, 8/B Phone: +39 02 96 70 30 57- I taught English and writing composition to an array of students ranging from children to teenagers, to young adults to older business professionals. I’ve taught both individual and group courses for levels A1, A2, B1, B1+, B2 and C1. - I taught students, both individual and group courses, at the following companies: Barclays Capital, Novartis (Oncology Division), Rohm & Haas, and Tecnographica.- I administered the listening and writing portions of the 2008 British Institutes (Saronno) Exams for levels A1, A2, B1, and B2. Additionally, I reviewed and graded the exams, levels A1 to B2, for the British Institutes’ Monza and Saronno branches.