Steve Weir

Steve Weir Email and Phone Number

President and CEO and Co-founder @ ThunderBurst Media
Chicago, US
Steve Weir's Location
Greater Chicago Area, United States, United States
About Steve Weir

Experienced in all parts of marketing and product management with a focus on pragmatic solutions that drive quantifiable results.Product marketing and e-commerce – Experience in leading teams of individuals in local business marketing, SEO, SEM, and E-mail marketing, multivariate testing, conversion optimization, customer acquisition, lead generation and marketing strategy. Startup success – A history of growing revenues and achieving important milestones for venture backed companies. Able to hire great team members and lead them to work efficiently in a growth environment where the process is fluid and creative and unique solutions are desired.Director of Product management– Has effectively positioned products, created winning product visions, developed actionable product roadmaps, and worked directly with cross functional teams to execute on product plans. Content Marketing – Proficient with free and subscription based content marketing monetization strategies, traffic growing strategies, SEO, internal search, advertising and content acquisition and managementSpecialties: Local Business Marketing, SEO, E-commerce, A/B testing, multivariate testing, A/B testing, conversion optimization, online customer acquisition, Lead Generation, e-commerce, Director of Product Management, Product Management leader, developing product roadmaps, product positioning, agile and scrum development, Internet Marketing, SEO, SEM, content marketing, subscription business models, E-mail marketing, , Product Management Director level leadership

Steve Weir's Current Company Details
ThunderBurst Media

Thunderburst Media

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President and CEO and Co-founder
Chicago, US
Employees:
7
Steve Weir Work Experience Details
  • Thunderburst Media
    President And Ceo And Co-Founder
    Thunderburst Media
    Chicago, Il, Us
  • Thunderburst Media
    President/Ceo/Co-Founder
    Thunderburst Media Dec 2012 - Present
    Thunderburst Media uniquely combine hands-on internet marketing with best in breed solutions from the top platforms to help your customers with SEO, Local SEO, Social Media, Reputation Management, Mobile website creation and management, Custom Facebook Pages, Google Places, Yelp & more.With partners in over 30 markets, Thunderburst helps many of the biggest names in the media industry deliver best in class digital products to their customers.
  • Highbeam Research
    Senior Director Of Product Management And Marketing
    Highbeam Research Jan 2008 - Jun 2011
    Us
    • Grew e-commerce, advertising and subscription revenues on HighBeam Research and Encyclopedia.com by 58% from 2008 to 2010.• Took over leadership of product management and marketing on www.Questia.com, and led the design and implementation of projects that increased conversion rate by over 40% while improving LTV by 25%.• Led the Questia.com SEM team to cut costs by 50% and while increasing the overall LTV and maintaining sign up volume.• Launched HighBeam Business – a new site targeted at high end business researchers in May of 2010. Led the product strategy, content acquisition and marketing team.• Developed the Encyclopedia.com “topic page” strategy, which grew traffic over 50% by creating better, more SEO friendly topic pages that improved user experience.• Grew revenue from e-mail marketing, social marketing and affiliate programs while maintaining strict cost per acquisition goals.• Reported to the Senior Vice President of marketing and General Manager
  • Highbeam Research
    Director Of Product Management, Subscriptions And Internet Marketing
    Highbeam Research Jan 2006 - Jan 2008
    Us
    As Director of Product Management, Subscriptions and Internet Marketing:• Grew HighBeam and Encyclopedia.com organic traffic by over 200% from FY 2007 – FY 2010 by improving SEO and growing business through partnerships.• Constantly ran A/B testing that improved conversion rate by 10-20% increments, and improved overall lifetime value of users. Overall improvement in LTV per visitor of nearly 300%.• Led product manager teams and sponsored application that resulted in CoDIE awards for Best General Reference site and Best Content Aggregation site.• Grew advertising revenue by over 75% in 2008 and 2009.• Managed the e-mail marketing, SEO and SEM teams that drove 10-20% of new subscribers per month (Approx $1.5MM spend per year).• Reported to the Senior Vice President of marketing and General Manager
  • Highbeam Research
    Product Management
    Highbeam Research 2003 - 2006
    Us
    • Responsible for managing the design, creation and launch and ongoing product management of HighBeam.com and redesign, and launch of encyclopedia.com. • Internal champion for using SEO as a marketing strategy which eventually led to large gains in traffic and revenues, and eventually becoming the primary vehicle for new customer acquisition.• Instituted price testing which led to increases in overall revenues and LTV.• Reported to the CMO/Vice President of Marketing
  • Exactis.Com - 24/7 Media
    New Products Manager/Product Management
    Exactis.Com - 24/7 Media 2000 - 2001
    • Responsible for setting strategic direction for partnership in the e-mail marketing space including; evaluating partners and partner business models, evaluating products, interviewing customers, managing technical due diligence, negotiating contracts, building a business case, establishing pricing, launching partnership to field sales and ongoing management of relationships.
  • Kraft Foods
    Intern
    Kraft Foods 2000 - 2000
    Greater Chicago Area, Il, Us
    Managed Pricing, promotion and an advertising projects
  • Frontier Communications
    Product Management
    Frontier Communications 1994 - 1998
    Dallas, Texas, Us
    • Created pricing strategy for long distance products totaling $40 Million in revenue. • Leader of development team for new long distance products that would account for 100% of new revenue. Coordinated product development and launch with a cross functional team of 20+ individuals. Products exceeded revenue and profitability targets

Steve Weir Skills

E Commerce Seo Sem Lead Generation Product Management Customer Acquisition Product Marketing Start Ups Strategy Conversion Optimization Web Marketing Online Marketing Online Advertising Subscriptions A/b Testing User Experience Pricing Strategy Leadership Marketing Strategy Startup Marketing Product Launch Team Leadership Receiving Endorsements Giving Endorsements Product Leadership Product Requirements Subscription Marketing Internet Marketing Positioning Product Strategy Product Positioning

Steve Weir Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Marketing
  • University Of Colorado Boulder
    University Of Colorado Boulder
    Finance

Frequently Asked Questions about Steve Weir

What company does Steve Weir work for?

Steve Weir works for Thunderburst Media

What is Steve Weir's role at the current company?

Steve Weir's current role is President and CEO and Co-founder.

What is Steve Weir's email address?

Steve Weir's email address is st****@****ail.com

What is Steve Weir's direct phone number?

Steve Weir's direct phone number is +131241*****

What schools did Steve Weir attend?

Steve Weir attended Indiana University Bloomington, University Of Colorado Boulder.

What are some of Steve Weir's interests?

Steve Weir has interest in Marketing And Product Strategy, Product Marketing, Children, Economic Empowerment, Internet Marketing, Google Panda Update, Search Engine Optimization (Seo), Moz, Rand Fishkin, Pricing And Ad Monetization.

What skills is Steve Weir known for?

Steve Weir has skills like E Commerce, Seo, Sem, Lead Generation, Product Management, Customer Acquisition, Product Marketing, Start Ups, Strategy, Conversion Optimization, Web Marketing, Online Marketing.

Who are Steve Weir's colleagues?

Steve Weir's colleagues are Kent Oglesby, Tara Hall.

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