Steve Weir Email and Phone Number
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Experienced in all parts of marketing and product management with a focus on pragmatic solutions that drive quantifiable results.Product marketing and e-commerce – Experience in leading teams of individuals in local business marketing, SEO, SEM, and E-mail marketing, multivariate testing, conversion optimization, customer acquisition, lead generation and marketing strategy. Startup success – A history of growing revenues and achieving important milestones for venture backed companies. Able to hire great team members and lead them to work efficiently in a growth environment where the process is fluid and creative and unique solutions are desired.Director of Product management– Has effectively positioned products, created winning product visions, developed actionable product roadmaps, and worked directly with cross functional teams to execute on product plans. Content Marketing – Proficient with free and subscription based content marketing monetization strategies, traffic growing strategies, SEO, internal search, advertising and content acquisition and managementSpecialties: Local Business Marketing, SEO, E-commerce, A/B testing, multivariate testing, A/B testing, conversion optimization, online customer acquisition, Lead Generation, e-commerce, Director of Product Management, Product Management leader, developing product roadmaps, product positioning, agile and scrum development, Internet Marketing, SEO, SEM, content marketing, subscription business models, E-mail marketing, , Product Management Director level leadership
Thunderburst Media
View- Website:
- thunderburstmedia.com
- Employees:
- 7
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President And Ceo And Co-FounderThunderburst MediaChicago, Il, Us -
President/Ceo/Co-FounderThunderburst Media Dec 2012 - PresentThunderburst Media uniquely combine hands-on internet marketing with best in breed solutions from the top platforms to help your customers with SEO, Local SEO, Social Media, Reputation Management, Mobile website creation and management, Custom Facebook Pages, Google Places, Yelp & more.With partners in over 30 markets, Thunderburst helps many of the biggest names in the media industry deliver best in class digital products to their customers.
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Senior Director Of Product Management And MarketingHighbeam Research Jan 2008 - Jun 2011Us• Grew e-commerce, advertising and subscription revenues on HighBeam Research and Encyclopedia.com by 58% from 2008 to 2010.• Took over leadership of product management and marketing on www.Questia.com, and led the design and implementation of projects that increased conversion rate by over 40% while improving LTV by 25%.• Led the Questia.com SEM team to cut costs by 50% and while increasing the overall LTV and maintaining sign up volume.• Launched HighBeam Business – a new site targeted at high end business researchers in May of 2010. Led the product strategy, content acquisition and marketing team.• Developed the Encyclopedia.com “topic page” strategy, which grew traffic over 50% by creating better, more SEO friendly topic pages that improved user experience.• Grew revenue from e-mail marketing, social marketing and affiliate programs while maintaining strict cost per acquisition goals.• Reported to the Senior Vice President of marketing and General Manager -
Director Of Product Management, Subscriptions And Internet MarketingHighbeam Research Jan 2006 - Jan 2008UsAs Director of Product Management, Subscriptions and Internet Marketing:• Grew HighBeam and Encyclopedia.com organic traffic by over 200% from FY 2007 – FY 2010 by improving SEO and growing business through partnerships.• Constantly ran A/B testing that improved conversion rate by 10-20% increments, and improved overall lifetime value of users. Overall improvement in LTV per visitor of nearly 300%.• Led product manager teams and sponsored application that resulted in CoDIE awards for Best General Reference site and Best Content Aggregation site.• Grew advertising revenue by over 75% in 2008 and 2009.• Managed the e-mail marketing, SEO and SEM teams that drove 10-20% of new subscribers per month (Approx $1.5MM spend per year).• Reported to the Senior Vice President of marketing and General Manager -
Product ManagementHighbeam Research 2003 - 2006Us• Responsible for managing the design, creation and launch and ongoing product management of HighBeam.com and redesign, and launch of encyclopedia.com. • Internal champion for using SEO as a marketing strategy which eventually led to large gains in traffic and revenues, and eventually becoming the primary vehicle for new customer acquisition.• Instituted price testing which led to increases in overall revenues and LTV.• Reported to the CMO/Vice President of Marketing -
New Products Manager/Product ManagementExactis.Com - 24/7 Media 2000 - 2001• Responsible for setting strategic direction for partnership in the e-mail marketing space including; evaluating partners and partner business models, evaluating products, interviewing customers, managing technical due diligence, negotiating contracts, building a business case, establishing pricing, launching partnership to field sales and ongoing management of relationships.
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InternKraft Foods 2000 - 2000Greater Chicago Area, Il, UsManaged Pricing, promotion and an advertising projects -
Product ManagementFrontier Communications 1994 - 1998Dallas, Texas, Us• Created pricing strategy for long distance products totaling $40 Million in revenue. • Leader of development team for new long distance products that would account for 100% of new revenue. Coordinated product development and launch with a cross functional team of 20+ individuals. Products exceeded revenue and profitability targets
Steve Weir Skills
Steve Weir Education Details
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Indiana University BloomingtonMarketing -
University Of Colorado BoulderFinance
Frequently Asked Questions about Steve Weir
What company does Steve Weir work for?
Steve Weir works for Thunderburst Media
What is Steve Weir's role at the current company?
Steve Weir's current role is President and CEO and Co-founder.
What is Steve Weir's email address?
Steve Weir's email address is st****@****ail.com
What is Steve Weir's direct phone number?
Steve Weir's direct phone number is +131241*****
What schools did Steve Weir attend?
Steve Weir attended Indiana University Bloomington, University Of Colorado Boulder.
What are some of Steve Weir's interests?
Steve Weir has interest in Marketing And Product Strategy, Product Marketing, Children, Economic Empowerment, Internet Marketing, Google Panda Update, Search Engine Optimization (Seo), Moz, Rand Fishkin, Pricing And Ad Monetization.
What skills is Steve Weir known for?
Steve Weir has skills like E Commerce, Seo, Sem, Lead Generation, Product Management, Customer Acquisition, Product Marketing, Start Ups, Strategy, Conversion Optimization, Web Marketing, Online Marketing.
Who are Steve Weir's colleagues?
Steve Weir's colleagues are Kent Oglesby, Tara Hall.
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