Connecting People...

Principal in charge of directing all sales and marketing initiatives, inclusive of the development and delivery of the corporate brand, to achieve revenue objectives. Increased revenues 400%+ over the first five years resulting in a multi-million dollar business.Developed pricing-model tool books, technical training manuals, and competitive market analysis. Managed inside and outside sales teams as well as the operating procedures for cohesive communications internally and with customers.Created and managed website, social media, and search engine optimization channels to optimize exposure, resulting in first-page, first-result listings on Google/Bing/Yahoo search engines for over 250 terms and phrases. Cultivated brand to become a nationally recognized organization within the industry.Implemented tracking analytics and KPI's to measure the growth and success of each campaign.Wrote, voiced, and produced radio spots for all three sales segments. Managed the trade show presence across the region. Created printed collateral and specialized reports for all aspects of the company.

Oversaw all company-wide marketing and advertising efforts inclusive of a $1.9 million budget. Coordinated with multiple branches to develop, implement, and manage specific advertising and promotional strategies for each geographic market and service offering.Collaborated with call centers and outside sales teams to define and direct marketing programs that optimized lead generation, lead tracking, closure rates, and sales revenues. Established ROI standards and comparisons, alongside company's equity group, for all traditional and digital marketing campaigns.Administered promotional co-ops with affiliates and ensured compliance with the business marketing rules and cost-sharing.Developed a comprehensive suite of marketing collateral including print, digital, and social media. Articulated the company’s desired image and position throughout the marketplace to ensure single-voice communications.

Provided executive leadership and management to the company’s three businesses and 90 employees. Created strategic plans for growth and managed tactical implementation initiatives to grow market share and product line revenues. Applied predictive analytics to pinpoint areas of improvement to maximize training and process flow.  Oversaw all corporate integrated marketing & sales initiatives, including digital marketing (SEO/SEM), branding, partner/channel marketing, product management, radio & print campaigns, and public relations.  Developed and tracked analytics designed for ROI, as well as budgetary and forecasting models.  Drove the strategic planning for corporate positioning, market and competitive analysis, customer segmentation, and product positioning & penetration plans.  Defined and directed sales and marketing programs focused on lead generation, tracking, and management of personnel. Implemented customized corporate CRM system inclusive of process management tools and manuals.  Researched and wrote policies and procedures to drive down quality control issues; additionally tasked to translate this information into effective and interactive sales training presentations.* Increased sales by 15% the 1st year and 18% the 2nd year (averaged over 4 divisions)* Created and managed sales/marketing analytics to showcase ROI on all categories* Conducted weekly sales meetings targeting techniques, processes, and technical knowledge* Organized and executed social media campaigns* Scripted, provided voice-overs, and produced 40+ radio advertisements* Managed 5+ trade shows/year* Developed creative content for website, fleet graphics, newspapers and other publications

Unified cloud-based business applications with social media and e-marketing programs across custom digitalized platforms. Transformed customer’s independent marketing silos into cohesive branding messages.  Interpreted prospective clients needs to organize and execute marketing strategies that aligned with sales and operations; educated clients in collecting customer data to reevaluate target audiences.  Created promotional content for external marketing communications that targeted the oil and gas sector and designated for company men, engineers, and end-users.  Presented and sold clients on a range of promotional and digital services.  Conducted on-site audits to evaluate and then improve upon methods of tracking marketing ROI.

Expanded customer base and sales for the riser inspection and service sector for offshore drilling markets, both domestic and foreign; managed project work with OEMs, supplemental vendors, and customers. Assigned accounts to also offer coating solutions for 2 & 3 application systems.  Interpreted drilling contractor customer needs to meet and exceed sales objectives; initiated and maintained business relationships with OEMs to secure preferred vendor agreements.  Derived market research for budgetary and forecasting analysis as well as assisted in developing long term expansion strategies.  Managed the market intelligence process for an in-depth understanding of industry, customer, and market trends.

Advanced the brand awareness of the corporate identity and multiple land-based oilfield completion product lines through website development, digital marketing strategies, promotional events, brochure conception, and integrated communications.  Developed and managed strategic positioning platforms for effective B2B marketing and advertising initiatives via traditional and web-based environments.  Initiated and maintained relationships with promotional suppliers and communication agencies to facilitate the distribution and deployment of printed and promotional marketing collateral.  Facilitated the 7 marketing groups of parent company for consolidated promotional efforts.  Integrated prescribed brand standards and messaging to ensure compliance across all marketing materials and communications.* Created and managed 2 websites, 10 brochures, 50 regional and national industry events* Led project teams of 30 individuals (inclusive of district managers and regional sales reps)* Assisted in opening 2 new districts and increasing sales 15% over 3 years* Facilitated the overall marketing of 10+ product lines inclusive of a few sister companies

Designed and produced the marketing strategy and brand awareness campaign via website development, brochure construction, advertisement design, and events promotion Integrated competitive market analysis and budgetary forecasts to develop customer relationship management processes Oversaw the sales training with regards to approaches and CRM systems Facilitated the marketing groups of parent company for consolidated promotional efforts

Managed the onboard promotions and sales campaign for the cruise sector (~120 ships) which involved marketing via integrated media channels (port programs, printed publications, video & live interactive lectures).  Analyzed weekly sales reports to track market trends and performance levels throughout 19 regions; initiated solution-based plans designed to generate revenues by correcting underlying problem issues.  Formulated regional marketing strategies to be in line with the company’s overall focus and direction.  Trained and motivated sales personnel at conferences and weekly meetings; recruited for various positions within the company.  Edited and approved all print advertisements targeted for airlines, cruise ships, hotels, and island publications; scripted editorials for port shopping materials and international periodicals.

Served with multiple areas of the company to better understand the inter-related advertising campaigns and sales initiatives. Exposed to the consumer goods industry in the areas of franchise development, new brand introduction & execution, field national accounts, and urban development.  Conducted audits to validate that rollouts were kept standard from conception to final point of sale.  Provided strategic insight on process improvements and general business initiatives after shadowing various levels at the Pepsi Bottling Group.