Steve Hurst Email & Phone Number

Los Angeles, Ca, Us

In 2015, I launched an eBike business that happened to align with the burgeoning demand for products in that sector. I oversaw all aspects of the business - design, manufacturing, production, marketing and sales of custom eBikes. Relying on my entrepreneurial spirit, I led efforts from the very start and guided operations as sales continued to expand. I also took the lead on product development, established strong strategic partners, and motivated performance across the enterprise.Other duties and achievements entailed:• Introduced a direct-to-consumer business model comprised of online and retail sales channels.• Elevated profitability while simultaneously reducing partnership costs via the DTC model.• Directed the entire scope of the product journey from ideation through end-user experience.• Managed all vendor partnerships comprised of design, engineering, manufacturing, and sourcing.• Presented an innovative value proposition in the midst of a high-growth, technology-driven business segment.• Identified and launched a B2B business channel serving public safety departments worldwide.• Completed a successful exit from the venture.

When I joined this organization, it was clear that it was poised for growth, but needed the right leadership to capitalize on marketplace opportunities. I analyzed operations, identified areas in need of improvement, and integrated solutions to fuel revenue. I was also able to improve all aspects of operations on behalf of this online auction business presenting jewelry, watches, and luxury items to customers. In addition, I reviewed financial records and created strategies to augment profitability. Other responsibilities and accomplishments entailed:• Ramped business revenue by 750% during tenure with the company.• Developed and integrated a nuanced strategic growth plan that fulfilled all milestones.• Collaborated alongside the CEO to raise additional capital and improve the balance sheet of the business.• Directed marketing spend to core audience segments and managed traditional, digital, and social campaigns.

Richfield, Minnesota, Us

• Transitioned to a leadership role in HR and entrusted to steer all HR functions for the U.S. domestic business for an employee populationcomprised of 135K.• Created and integrated an improved HR plan for closing 50 underperforming locations generating $40M in annual savings; staggered closings to minimizeimpact on the customer experience.• Architected an improved store support configuration that introduced calibration into the operating model; the initiative allowed for increased two-way communication between corporate and retail locations.• Streamlined 8 business units into 3 and lowered annual SG&A expense by $35M annually.• Integrated a program to develop leadership and organizational planning internally from U.S. staff.• Instituted a nationwide talent calibration process for 8K employees; the program led to promotion of leadership from within while also providingstability to both corporate and retail locations.

Richfield, Minnesota, Us

• Presided over $4B in P&L for 110 locations across the southwest U.S. comprised of states from Texas to Hawaii; accomplished highest net-operating profit and ROIC and lowest SG&A for all business units in the organization.• Commended for the lowest turnover business unit across the enterprise; simultaneously ranked #1 for employee satisfaction scores for all regions.• Fueled revenue and captured a 20% comp sales growth rate amidst an aging region.• Developed and launched a U.S. Innovation showcase utilized for the annual Board of Directors (BOD) meeting.• Prepared and presented a working model for the Customer Centricitystrategy to the BOD meeting as well as the investment community; initiative was subsequently adopted across the enterprise.• Served as a trusted advisor to the CEO and offered developed strategies to achieve desired outcomes• Applauded for garnering double-digit sales growth and over 20% ROIC.

Richfield, Minnesota, Us

Richfield, Minnesota, Us

Richfield, Minnesota, Us