Steven Willoughby Email & Phone Number

Oklahoma City, Ok, Us

Northbrook, Illinois, Us

Kingsport, Tennessee, Us

Led a global marketing and business development team with direct reports in all regions. Responsible for automotive and industrial coatings segments as part of ~$800M global business. • Rapidly assessed business situation, refocused portfolio to increase growth potential, restructured team to align with new direction, and reshaped strategy to adopt a push/pull model• Led launch of new multi-segment product line, including building a new brand, launching multiple new products, and developing both platform and segment strategies• Created and staffed new roles focused on downstream business development

Wilmington, De, Us

Created and led a marketing organization for a $1B global business, with a focus on quickly creating foundational capabilities and transitioning to a growth focus through market expansion. Responsible for leading all aspects of the global telecommunications business. Managed a team of market segment managers with reports in Europe and the US who each drive growth for their respective segments.• Increased lead generation rate by 44%, doubling lead acquisition for key industry events and completely redesigning Web site to increase contacts by 33% (including taking top-three search positions on all key terms)• Successfully launched over 30 new offerings, including low-cost, in-mold, high-frequency, and wearable technology, providing sales support through a new collateral library populated with over 75 new promotional documents• Attracted media attention to new developments, establishing business as a thought leader through speaking, panels, and interviews.

Wilmington, De, Us

Managed a team of marketing professionals responsible for ongoing marketing communications, global salesforce.com deployment, sales and marketing capability improvement, and development and deployment of price and profitability management tools for a >$4B global business. Responsibilities included face-to-face engagement with sales and marketing teams in all geographic regions and development and communication of marketing strategies. • Developed and deployed a strategic pricing initiative with a top-tier consulting company, including modeling, market resegmentation and new tactics, significantly increasing global prices and portfolio share of strategic applications• Successfully deployed salesforce.com to over 425 sales and marketing professionals worldwide, tripling rate of customer intelligence acquisition• Special assignment to prepare and coordinate presentations for CEO, CFO, business presidents for 2011 Investor Day

Wilmington, De, Us

Led a global network of demand planners to develop price/volume/revenue/market projections for $3B global business. Managed interface between marketing and sales organization and supply chain organization. Led global marketing leadership team, engaged in brand building, pricing strategy. Accountable for global quality processes, systems and procedures. Reported directly to global business director. • Increased forecast accuracy from 95% to 99% through 2008 recession and subsequent recovery• Created and deployed a new customer complaint classification system worldwide to improve customer experience by increasing the visibility of key issues, ultimately decreasing complaints by 23%

Wilmington, De, Us

Managed $50M Midwest US sales territory for the titanium dioxide business, including primary sales accountability for ten states with responsibility for select other locations nationwide. Accountable for relationships at all levels including CEO, due to strong executive-level involvement in TiO2 procurement for key accounts. Managed the sole nationwide distributor for TiPure(r) and over 70% of US distributor channel revenue. * Led team developing new channel strategy, yielding a 5-year NPV benefit of $12M. * Grew territory volume by over 20% while simultaneously increasing price by 7%.

Wilmington, De, Us

Certified Six Sigma Black Belt focused on new products. Pursued variable cost reduction and operating efficiency projects, based out of the Edge Moor titanium dioxide manufacturing site. Led team to identify process upgrades to avoid >$3M capital expansion. * Led Black Belt projects achieving $11M in certified top line growth and $3.9M in soft cost benefits. * Launched critical new product line, worth over $15M per year, improving asset utilization, profitability, and relationship with a leading US paint manufacturer. Team included operations, technology, sales, and marketing.

Wilmington, De, Us

Provided engineering assistance to operations for six units in a sold out specialty chemical business. Responsible for preparing and day-to-day management of $70M annual operating budget for C-12 unit. Managed global Sales & Operating Plan (S&OP) process, coordinated supply chain activities including logistics, storage, production, contract packaging responsibilities.

Wilmington, De, Us

Responsible for 15 safety, health, and environmental (SHE) computer systems, as well as worldwide process for DuPont's Corporate Environmental Plan. Led Corporate Environmental Plan Leadership Team.

Founded and led profitable Internet corporation specializing in online marketing. Featured frequently in press - books, magazines, newspapers, radio. * Advertising inventory consistently sold out with ~100 customers ranging from small businesses to Fortune 100 companies. * Award-winning jokes and humor web site with 3-4 million hits/month, 130,000 daily readers.

Mba, Management & Strategy, Marketing, And Managerial Economics

Bs, Chemical Engineering

Fellowship To Study Engineering In Japan

Japanese Language