Partnered with digital leaders across diverse industries to design and execute comprehensive digital transformation initiatives spanning technology, processes, and teams. Delivered value through data-driven strategies and execution across SEO, UX, development, and content optimization.Tools: Google Analytics, Google Ads, aHrefs, Majestic, SEMRush, DeepCrawl, Screaming Frog, Moz, YEXT, BuzzSumo, PitchBox, BuzzStream, Clearscope, Canva, Sprout Social, AdEspresso, Adobe Creative Suite, Microsoft Suite, Google Business

As a Digital Marketing Strategist, I contributed to delivering impactful results for small and mid-sized law firms through data-driven strategies and optimized digital campaigns, including:▸ Collaborated with cross-functional teams to design, analyze, and improve lead gen campaigns▸ Monitored and evaluated organic search performance, delivering insights that improved traffic and rankings▸ Built, managed, & optimized PPC campaigns to achieve conversion goals while benchmarking CTR and ROI performance▸ Conducted comprehensive technical SEO audits and implemented best practices to enhance user experience (UX) and organic visibility▸ Performed in-depth data analysis to guide the success of digital marketing pilot programs▸ Managed a $12M portfolio of digital marketing accounts, ensuring effective budget allocation and maximized ROI▸ Optimized PPC landing page performance through rigorous A/B testing and conversion rate improvements▸ Researched and refined strategies to align with evolving SEO/SEM trends and industry best practicesTools Used: Adobe Site Catalyst, Screaming Frog, Moz Open Site Explorer, Search Console, Google Analytics, Google AdWords, Majestic SEO, SEMRush, SpyFu, NetPeak Checker, Yext, Optimizely, Raven, Excel